Alanna Goodman

Alanna Goodman

Content Marketing Specialist

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about

From scribbling stories in notebooks to writing for a public company, Alanna has always had a passion for threading words together to bring a story to life. She joined ZoomInfo in June 2020—when ZI went public! As a content marketing specialist, Alanna began with writing about recruiting and operations. She is now the lead writer for the marketing persona. A Virginia native, Alanna moved to Boston to join the ZoomInfo team at the Waltham, MA office. In her free time, she enjoys exploring the city, reading, hiking, and finding dogs to pet since she doesn’t have her own ... yet!

latest posts

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How to Leverage First- and Third-Party Data in a Cookieless World

Marketers: Beware of These B2B Display Advertising Mistakes

byAlanna Goodman

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

byAlanna Goodman

Marketing KPIs are changing. Here’s why.

byAlanna Goodman