10 Best Email Marketing Platforms for 2026

Best Email Marketing Platforms at a Glance

B2B teams need email platforms that connect to their CRM, target the right accounts, and automate follow-up. The right choice depends on whether you need data accuracy, complex automation, or simple execution.

What to Look for in an Email Marketing Platform

Your tech stack, team size, and campaign complexity determine which platform works. B2B teams target smaller audiences with longer sales cycles than consumer marketers.

Deliverability and Sender Reputation

Deliverability is whether your emails reach the inbox or get filtered to spam. Great content doesn't matter if contacts never see it.

You need three things to protect deliverability:

• Authentication protocols: SPF, DKIM, and DMARC prove your emails come from legitimate sources

• List hygiene: Bounce handling and verification remove invalid addresses before you send

• Reputation monitoring: Dashboards warn you when inbox placement drops

Automation and Workflow Capabilities

Automation scales outreach without adding headcount. You trigger messages based on specific actions instead of manually sending each email using workflow automation.

B2B teams use automation to nurture leads over weeks or months:

• Trigger-based workflows: Email opens, link clicks, or form submissions start sequences automatically

• **Lead scoring:** Assign points for behaviors to prioritize engaged contacts

• Multi-step sequences: Deliver content over time based on where contacts are in the buyer journey

CRM and Data Integration

Integration with your CRM keeps contact records consistent. You eliminate manual data entry and make sure email engagement flows back to sales.

Look for these integration capabilities:

• Native CRM sync: Two-way data flow with Salesforce or HubSpot updates records automatically

• **Data enrichment:** Append company data to segment by industry, size, or revenue

• API flexibility: Connect to complex tech stacks when native connectors don't exist

10 Best Email Marketing Platforms for B2B

1. ZoomInfo Marketing

ZoomInfo Marketing combines B2B contact data with email marketing and display advertising. You reach verified contacts with accurate email addresses, which reduces bounce rates and protects deliverability. The platform integrates with GTM Workspace to surface which accounts to target and when.

Intent signals and buying committee identification let you target accounts showing active interest. You sync audiences directly into campaign workflows and personalize based on firmographic, technographic, and intent data. No manual list building required.

ZoomInfo Marketing maintains GDPR, CCPA, and SOC 2 compliance. The platform serves thousands of B2B companies and has received recognition from Gartner and Forrester for data quality and go-to-market intelligence.

Key Features:

• Verified B2B contact data with high email accuracy

• Intent data integration for timing campaigns when accounts show buying signals

• Buying committee identification for reaching multiple decision makers

• CRM sync with Salesforce, HubSpot, and other platforms

• Display advertising for cross-channel campaigns

• Audience segmentation by firmographic and technographic data

• AI-powered campaign insights and optimization

Learn more about ZoomInfo Marketing

2. HubSpot

HubSpot provides email marketing as part of its Marketing Hub with native CRM integration. Contacts, deals, and email engagement live in one system. You don't sync data between separate tools because marketing and sales operate from the same database.

The visual workflow builder uses drag-and-drop logic to create sequences. Email triggers based on CRM activity, form submissions, or page visits. Lead scoring and lifecycle stages help you prioritize contacts automatically.

HubSpot offers a free tier with limited features. Paid plans scale based on contact volume and add automation, reporting, and advanced segmentation.

Key Features:

• Native CRM with contact management and deal tracking

• Visual workflow automation with conditional logic

• Lead scoring and lifecycle stages

• A/B testing for subject lines and content

• Smart send time optimization

• Landing page and form builder

• Reporting dashboards connecting email to revenue

Learn more about HubSpot

3. ActiveCampaign

ActiveCampaign focuses on marketing automation with email at the core. The visual automation builder handles conditional logic and branching based on contact behavior, tags, and custom fields.

Site tracking captures visitor behavior to trigger sequences when contacts visit specific pages. The built-in CRM includes deal tracking and pipeline management. You connect email engagement to sales activity to see which campaigns drive pipeline.

Predictive sending uses machine learning to optimize send times per contact. The platform offers native integrations with CRM, ecommerce, and support tools.

Key Features:

• Visual automation builder with conditional branching

• Site tracking and event triggers

• Predictive sending optimization

• Built-in CRM with deal pipeline

• Split testing for automation paths

• Contact scoring based on behavior

• SMS and site messaging add-ons

Learn more about ActiveCampaign

4. Brevo

Brevo combines email marketing with SMS, chat, and transactional email. Pricing is based on email volume rather than contact count, which helps teams with large lists who send infrequently.

The platform handles promotional campaigns and transactional messages like order confirmations through the same interface. SMTP relay is available for developers who need to send programmatic emails.

Brevo includes CRM functionality, landing pages, and Facebook ads integration. The free tier allows up to 100,000 contacts with daily send limits.

Key Features:

• Email and SMS marketing combined

• Transactional email and SMTP relay

• Send volume-based pricing

• Automation workflows with triggers

• Landing page builder

• CRM with contact management

• Chat and chatbot features

Learn more about Brevo

5. Mailchimp

Mailchimp offers email marketing with a drag-and-drop editor and template library. The platform includes guided onboarding that walks new users through their first campaign.

Customer journeys allow multi-step sequences based on contact behavior. The content optimizer suggests subject lines and send times that improve open rates. Audience segmentation tools help you target specific groups.

Mailchimp was acquired by Intuit and now integrates with QuickBooks. The free tier supports limited contacts and features.

Key Features:

• Drag-and-drop email builder with templates

• Pre-built customer journey templates

• Audience segmentation tools

• A/B and multivariate testing

• Content optimizer recommendations

• Landing pages and signup forms

• Social media posting and ads

Learn more about Mailchimp

6. Klaviyo

Klaviyo specializes in data-driven email and SMS marketing. The platform ingests customer data to power predictive analytics and advanced segmentation beyond basic demographic filters.

Deep integrations with Shopify, BigCommerce, and WooCommerce allow product recommendations, cart abandonment flows, and purchase-triggered sequences. The platform tracks individual customer behavior across channels.

Klaviyo includes RFM analysis (recency, frequency, monetary) and customer lifetime value predictions. You control your customer information instead of relying on third-party data.

Key Features:

• Predictive analytics for customer behavior

• RFM and lifetime value analysis

• Dynamic product recommendations

• Pre-built ecommerce flows

• SMS marketing integration

• Segmentation based on purchase data

• Real-time customer profiles

Learn more about Klaviyo

7. MailerLite

MailerLite provides email marketing with a simple interface for small teams. The platform includes a drag-and-drop editor, automation, and landing pages without enterprise complexity.

The free plan includes automation, landing pages, and signup forms with subscriber limits. Paid plans add auto resend to non-openers and promotion pop-ups. Pricing stays affordable as lists grow.

MailerLite offers three editor types: drag-and-drop, rich text, and HTML. You can sell digital products and paid newsletter subscriptions directly through campaigns.

Key Features:

• Three email editor options

• Visual automation builder

• Landing page and form builder

• Website builder included

• Subscriber management with tagging

• A/B testing for campaigns

• Paid newsletter and digital product sales

Learn more about MailerLite

8. Omnisend

Omnisend combines email, SMS, and push notifications for ecommerce marketing. The platform focuses on pre-built workflows for cart abandonment and post-purchase follow-up.

Each workflow can combine email, SMS, and push in a single sequence. You create multi-channel touchpoints without building separate campaigns. The automation library includes welcome series, cart abandonment, browse abandonment, and post-purchase sequences.

Omnisend integrates with major ecommerce platforms. Product pickers, discount code generators, and dynamic content blocks are built in. Revenue attribution shows which campaigns drive sales.

Key Features:

• Email, SMS, and push notifications

• Pre-built ecommerce workflows

• Cart and browse abandonment automation

• Product picker for email content

• Discount code blocks

• Segmentation by purchase behavior

• Revenue attribution reporting

Learn more about Omnisend

9. GetResponse

GetResponse offers email marketing with built-in webinar hosting and conversion funnels. The platform targets lead generation and online course creators who need webinars in their marketing mix.

The webinar feature includes registration pages, automated reminders, and follow-up sequences. Recorded webinars work as on-demand content with automated delivery when contacts register. You don't need separate webinar software.

GetResponse includes a website builder, landing pages, and marketing automation. AI-powered email generation and subject line suggestions speed up campaign creation.

Key Features:

• Built-in webinar hosting

• Conversion funnel builder

• Autoresponder sequences

• Landing page creator

• Website builder

• AI email and subject line generator

• Ecommerce integrations

Learn more about GetResponse

10. Kit

Kit provides email marketing for creators, bloggers, and content marketers. The platform uses tag-based subscriber organization instead of traditional lists for more flexible segmentation.

Visual automations allow sequence building with conditional rules based on tags, purchases, or link clicks. The platform emphasizes simplicity over advanced design options and focuses on text-based emails.

Kit includes paid newsletter subscriptions, digital product sales, and a creator network for cross-promotion. Landing pages and signup forms are included for list building.

Key Features:

• Tag-based subscriber organization

• Visual automation builder

• Paid newsletter subscriptions

• Digital product and tip jar sales

• Creator network for cross-promotion

• Landing pages and forms

• Sponsor network for monetization

Learn more about Kit

Best Email Marketing Platforms by Use Case

Different tools excel at different use cases. Match your needs to platform strengths.

Best for Marketing Automation

Complex automation requires platforms that handle conditional logic, split testing, and multi-step sequences:

• ActiveCampaign for conditional branching and split testing across multiple paths

• ZoomInfo Marketing for targeting accounts showing buying signals in real time

• HubSpot for lifecycle-based automation tied to deal stages

Best for CRM Integration

Strong CRM connectivity keeps marketing and sales aligned on contact engagement:

• HubSpot for all-in-one marketing and sales in a single platform

• ZoomInfo Marketing and ActiveCampaign for deep Salesforce sync with custom fields

• Brevo for flexibility across different CRM systems

Best for Enterprise Teams

Scale, compliance, and support needs differ at enterprise level:

• ZoomInfo Marketing with GDPR, CCPA, and SOC 2 certifications

• Brevo for send volume pricing that doesn't penalize large lists

• Klaviyo for data-heavy personalization across customer attributes

How Email Marketing Platforms Integrate with Your Tech Stack

Integration determines whether your email platform works with existing tools or creates data silos. B2B teams need connections to CRM, data enrichment, and sales engagement platforms.

CRM Integration:

Native connectors sync contacts, leads, and campaign members bidirectionally with Salesforce. Platform-native email in HubSpot eliminates sync issues but limits flexibility. One-way sync updates the CRM but doesn't pull changes back to the email platform.

Data Enrichment:

Verifying emails before campaigns reduces bounce rates and protects sender reputation. Adding company data enables segmentation by industry, size, or revenue. Layering buying signals onto contact records helps time campaigns when accounts are actively researching.

Marketing Tech Stack:

Outreach and Salesloft integration coordinates marketing and sales sequences. Connecting campaign data to BI tools shows email's contribution to pipeline. Coordinating with 6sense or Demandbase aligns email campaigns with account-based strategies.

How to Choose the Right Email Marketing Platform

Evaluate platforms based on your tech stack, team capabilities, and campaign requirements. The wrong choice creates friction and limits execution.

Start with five questions:

• What CRM and sales tools do you already use?

• Does your team need simplicity or advanced features?

• How does pricing scale with your list size and send frequency?

• Are you sending basic newsletters or multi-step sequences?

• Do you need enrichment, intent signals, or verification built in?

B2B teams that need accurate contact data combined with email execution benefit from platforms that integrate data intelligence with campaign delivery. This reduces friction and improves targeting without switching between tools.

Talk to our team to learn how ZoomInfo Marketing connects data intelligence with email campaigns.

Frequently Asked Questions About Email Marketing Platforms

Which email marketing platform works best for B2B companies?

The answer depends on your data needs, CRM, and automation requirements. ZoomInfo Marketing, HubSpot, and ActiveCampaign work well for B2B teams that need CRM integration and complex automation.

How do email marketing platforms connect to Salesforce and other CRMs?

Most platforms offer native connectors or API integrations with Salesforce, HubSpot, and other CRMs. Look for bidirectional sync to keep contact data consistent and ensure email engagement flows back to your CRM for sales follow-up.

What separates email marketing from marketing automation platforms?

Email marketing focuses on sending campaigns to lists. Marketing automation includes triggered workflows, lead scoring, and multi-step sequences based on behavior. Automation platforms handle more complex scenarios than basic email tools.

What inbox placement rate should B2B teams expect from email campaigns?

Inbox placement depends on list hygiene, authentication setup (SPF, DKIM, DMARC), and sender reputation. Most platforms don't guarantee specific rates because deliverability depends on how you manage your list and content quality.

Can you start with a free email marketing platform for B2B campaigns?

Several platforms offer free tiers with subscriber or send limits, including MailerLite, Brevo, and Mailchimp. Free plans work for testing but lack advanced automation, priority support, and higher send volumes that B2B teams need at scale.