By using a website visitor insight tool, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.
Then pull together a campaign to nurture and reach out to these prospects based on your typical buyer profile. Set up an automated workflow to trigger an outreach motion to the buyers at these accounts.
- Anonymous visits to specific pages on your website within the past 30 days
- Use website visitor insight tool to identify visitors
- Export contact records to Salesforce
- Add to outreach campaign
- Send emails
“The time savings with [automated workflows] has been incredible. It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.”David Carter, Safety Services