Imagine if you could know exactly who is visiting your website when they’re interested in buying your product. No more spamming people who may or may not be a good fit — just targeted outreach to precisely the right person at the right time.
That’s what we’re unveiling today with ZoomInfo’s new WebSight Buyer ID, which identifies decision-makers or previously engaged leads visiting high-intent web pages, delivering real-time alerts so you can act fast.
This empowers B2B GTM teams to:
- Qualify leads more quickly
- Engage interested buyers in more relevant, resonant ways, and
- Reliably generate high-quality pipeline
Here’s how.
What is WebSight Buyer ID?
Anonymous web visitors have eluded GTM efforts for decades. Around 98% of them remain anonymous throughout the buying journey, with only about 2% providing contact information via a website form-fill. And with 80% of B2B sales interactions predicted to take place exclusively on digital channels next year, this anonymity will continue to create painful and persistent blind spots that undermine lead generation and sales opportunities.
Leveraging our industry-leading contact data, ZoomInfo’s WebSight Buyer ID examines anonymous visitors and identifies the ones who are high-value contacts within your buying group. It then alerts sellers in real-time, enabling them to reach out to those prospects at the right time with tailored messaging based on their specific interests.
How Does WebSight Buyer ID Identify Anonymous Web Visitors?
The WebSight Buyer ID uses cookies generated by a ZoomInfo script embedded on your website. Using our peerless identity graph, this information is then mapped to individuals using ZoomInfo’s market-leading contact data.
Here’s how the process unfolds:
- Triggering the Signal: The feature identifies website visitors who are part of your active Buying Group or are Previously Engaged Contacts.
- Precision Mapping: Using multiple data points, these visitors are mapped to real individuals within ZoomInfo, maximizing the value of every lead.
- Real-Time Notifications: GTM teams receive immediate alerts with detailed information about the visitor, including their identity and title, allowing for quick and educated follow-up.
This layered approach enhances data connectivity, empowering teams to act swiftly and decisively so you can capitalize on every potential lead.
WebSight Buyer ID leverages ZoomInfo’s advanced WebSights technology to map high-value website visitors to ZoomInfo’s person-level database.
How We Made Person-Level Identification Possible
We’ve invested over two years re-architecting our systems to make person-level visitor identification a reality — with the most precision and actionability possible.
By integrating ZoomInfo data and leveraging enhanced technology, we deliver accurate and consistent granular insights while maintaining compliance with U.S. privacy laws.
Unlike other visitor identification softwares and point-solution offerings with unreliable contact data, ZoomInfo’s industry-leading B2B database accurately identifies key decision-makers within your Buying Groups. And because this feature is integrated directly into ZoomInfo Copilot, the contact information is surfaced alongside intelligence and AI-backed messaging suggestions, enabling instant engagement.
Your team is notified when a visitor meets specific criteria, such as being part of a target account and buying group, residing in the U.S., or having previously engaged with your team. This empowers you to immediately create tailored outreach.
Your Questions About WebSight Buyer ID, Answered
How is Website Data Collected and Mapped to a Person?
This technology works through ZoomInfo customers using the WebSights cookie on their website. When someone visits a customer’s website, the WebSights cookie sends their IP address and other similar information to ZoomInfo. ZoomInfo then takes this information and compares it against our internal proprietary identification graph to determine the web visitor’s identity, and returns the visitor’s identity and corresponding ZoomInfo contact data from our platform to the customer.
Is This a Privacy-Compliant Feature?
This feature is currently limited to identifying U.S. website visitors, and ZoomInfo has developed this feature in a manner compliant with applicable U.S. laws. However, ZoomInfo’s compliance is not a substitute for customer compliance when implementing and using the feature. You should work with your legal counsel to identify changes to your privacy policies, disclosures, or other processes that may be necessary to address your use of this feature based on U.S. laws that are applicable to your business.
How Can ZoomInfo Resolve Contacts to the Person Level?
Historically, ZoomInfo offered account-level signals instead of identifying individual website visitors.
But our customers needed more information to help target their GTM efforts. So we spent over two years scouring the market for partners to help us in re-architecting our systems, gathering the data, and building out a user experience to deliver person level visitor data in a compliant way.
To do this, we’ve introduced advanced technologies that elevate both our product and go-to-market capabilities. Central to this is the Visitor Resolution Service — a powerful identity graph now embedded within a high-performance system. Leveraging first-party data to alert customers when a member of a Buying Group or a Previously Engaged Contact is identified, this enhancement provides an impactful solution we’re excited to roll out.
Turning Anonymous Website Traffic into Revenue Opportunities
WebSight Buyer ID marks a significant milestone in ZoomInfo’s continued efforts to empower businesses with actionable, real-time insights. By leveraging this capability, ZoomInfo customers can transform anonymous visitors into qualified leads, making their GTM strategies more efficient, precise, and impactful.
Ready to demystify your website traffic and uncover more leads than ever before? Schedule a demo today.