Zero waste ad targeting

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Scenario

By adding a layer of intent data to an ICP audience, you can hone in on good-fit groups that are more likely to engage and convert. Now you can spend more and waste less on targeted ad campaigns. You can also bear a higher cost for ad targeting when you know that conversion rates and deal sizes are more likely to be high.

Trigger

  • Intent spikes for good-fit accounts with relevant job functions

Action

  • Targeted ad campaign

“Potential buyers have to be a good-fit AND they have to be in-market. If you just have one or the other, there’s going to be waste. We want zero waste.”Mitchell Hanson, director of demand generation at ZoomInfo

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