Reps are drowning in admin work, juggling too many tools, and trying to keep up with increasingly complex buying groups.
AI sales automation tools exist to fix that. They streamline repetitive tasks, surface the right accounts and contacts, and recommend the next best action so sellers can spend more time actually selling. This guide walks through 10 leading AI sales automation platforms to help you choose the right fit for your team.
What Is Sales Automation AI?
AI for sales automation combines sales force automation (SFA) and CRM capabilities with machine learning, natural language processing, and real-time data to automate and augment core sales processes. These AI-enhanced platforms help you centralize customer data, orchestrate multichannel outreach, and deliver next-best-action guidance so reps know who to engage, when, and with what message.
AI sales automation typically drives:
Lead, contact, and account management
Pipeline and opportunity management
Task and activity automation
Forecasting and revenue insights
Buyer intent and behavioral signal tracking
Rather than just logging activities, modern AI sales automation tools interpret data, predict outcomes, and trigger automated workflows aligned to your playbook. That’s what separates them from legacy CRMs and basic task tools.
Key Features to Look For in AI Sales Automation Tools:
Multichannel communication (email, phone, social, SMS, in-app)
AI-driven lead and account scoring
Automated cadences/sequences and workflows
Guided selling and next-best-action recommendations
Integrated analytics and forecasting dashboards
Deep CRM and calendar integrations
Buyer intent and behavioral signal tracking
Top 10 AI Sales Automation Tools
1. ZoomInfo Copilot & GTM Workspace
ZoomInfo’s Go-To-Market Intelligence Platform is an AI-powered sales automation and go-to-market (GTM) intelligence suite that helps revenue teams prioritize accounts, personalize outreach, and manage their book of business in one workspace. It’s purpose-built for modern AI sales automation, combining high-quality B2B data with real-time signals and generative AI.
ZoomInfo Copilot uses ZoomInfo’s rich B2B data, buying intent, and behavioral signals to eliminate manual research and guesswork. It automatically surfaces high-fit, in-market accounts, maps buying groups, summarizes account context, and recommends who to contact, what to say, and when to engage, all directly in the seller’s workflow.
Layered on top of that, GTM Workspace functions as an AI-powered execution hub, unifying sales, account management, and customer success workflows so teams can manage renewals, expansions, and net-new pipeline in a single view. Teams using ZoomInfo’s suite of products routinely report significant time savings while capturing more pipeline and higher engagement.
Key Features:
Custom feeds of prioritized accounts, ranked by AI using fit, intent, and engagement signals
AI Email Generator and Copilot Chat for hyper-personalized outreach and instant account research at scale
GTM Workspace to manage your full book of business — net-new, renewals, and upsell — in a single, AI-guided view
Bi-directional integrations with CRMs like Salesforce, HubSpot, and Microsoft Dynamics, plus alerts via Slack/Teams and more
Proven impact: users report meaningful time savings on manual research, higher engagement, and more pipeline captured with Copilot
2. Salesforce Sales Cloud (with Einstein)
Salesforce Sales Cloud is a CRM and sales automation platform that combines AI, data, and workflow tools to help sales teams manage pipelines and customer lifecycles. Its Einstein AI layer adds features like predictive lead scoring, opportunity insights, and automated data capture.
Teams use Sales Cloud to centralize customer data, automate tasks and approvals, create sales processes, and forecast revenue. Einstein is used to recommend which leads to prioritize, flag at-risk deals, and share insights from activity data.
Key Features:
Lead and opportunity scoring, forecasting, and activity insights
Configurable pipelines, objects, and page layouts
Integrations and AppExchange add-ons
Workflow, approval, and task automation
Reporting and dashboards
Learn More About Salesforce Sales Cloud
3. HubSpot Sales Hub
HubSpot Sales Hub is an AI-enabled sales automation platform built on HubSpot’s Smart CRM, designed to help teams build pipeline and manage customer communications in one place.
Sales Hub uses AI and automation to handle sequences, deal routing, and follow-ups.
Key Features:
AI-assisted email content, call summaries, and sequence optimization
View of leads, deals, and activities inside HubSpot’s Smart CRM
Automated workflows for lead assignment, lifecycle stage changes, and follow-ups
Meeting scheduling, email tracking, and call logging
Integration with HubSpot Marketing, Service, and Operations hubs
Learn More About HubSpot Sales Hub
4. Qualified
Qualified is an AI pipeline acceleration platform that identifies website visitors and engages them through chat, voice, and automated routing. It integrates with Salesforce and is often used for ABM motions.
Qualified uses AI models to detect buying intent, personalize conversation paths, and alert reps when target accounts are active on the website.
Key Features:
Website visitor identification and scoring
Chatbots for automated qualification
Real-time alerts for ABM accounts
Automated routing to sales reps
Salesforce integration
5. Surfe
Surfe is an AI CRM automation tool that connects LinkedIn activity with CRM systems. It automatically captures contact details, enriches records, and logs interactions based on rep behavior.
Reps use Surfe to reduce manual data entry, maintain cleaner CRM data, and synchronize prospect information. Surfe uses AI to detect duplicates, enrich missing fields, and keep CRM records updated in the background.
Key Features:
Automated CRM enrichment
Contact capture from LinkedIn profiles
Duplicate detection and data cleaning
Activity syncing and logging
Integrations with HubSpot, Salesforce, and Pipedrive
6. Chili Piper
Chili Piper is an automated scheduling and lead routing platform that uses AI to connect prospects with the right rep. Teams use Chili Piper for meeting booking, qualification, and response times across inbound funnels.
Chili Piper uses machine learning to route leads based on territory, availability, and performance.
Key Features:
AI lead routing and meeting assignment
Automated scheduling from web forms and emails
Booking for SDRs and AEs
Meeting reminders for prospects
Integrations with Salesforce, HubSpot, and MAPs
7. Clari
Clari is an AI revenue platform known for its forecasting, pipeline risk scoring, and automation of sales processes.
Clari’s AI models analyze activity data, historical patterns, and buyer engagement to alert teams to slipping deals or pipeline gaps.
Key Features:
AI forecasting and trend prediction
Pipeline inspection and risk scoring
Activity and engagement analysis
Workflow automation
Revenue analytics for leadership teams
8. Success.ai
Success.ai is an AI outreach and lead intelligence platform designed to help teams send large volumes of personalized emails to verified leads.
The platform offers AI to personalize messages, manage deliverability, and provide analytics on campaign performance. Success.ai sits alongside or on top of a CRM, handling email outreach while surfacing which campaigns, messages, and segments perform best.
Key Features:
AI-based email personalization
Lead verification and list management
Automated sequences and follow-ups
Analytics dashboard
Integrations with CRMs and marketing platforms
9. Regie.ai
Regie.ai is a generative AI platform for sales teams. It automates the creation of email sequences, sales scripts, LinkedIn messaging, and outbound cadences.
Revenue teams use Regie.ai to scale personalization and build consistent, high-performing messaging across SDR teams.
Key Features:
AI sequence builder
AI writing engine
Persona-based content libraries
Sequence performance analytics Integrations with Outreach, Salesloft, and HubSpot
10. Seamless.ai
Seamless.ai uses AI to discover and enrich B2B contacts to build scaled prospect lists.
Sales teams use Seamless.ai to supplement their outbound programs, automate list building, and reduce time spent searching for accurate prospect data. The platform uses AI to verify data and prevent bounced emails.
Key Features:
Contact discovery and validation
Enrichment synced to CRM
Prospect list building with intent signals
Chrome extension
Integrations with sales engagement tools
How to Choose the Right AI Sales Automation Tool
Picking the best AI sales automation tool really comes down to fit, not just features on a checklist:
Team Needs: Do you need deep account intelligence and guided selling, pipeline management, or high-volume outbound?
Integrations: Which CRMs, marketing tools, and collaboration platforms must it plug into?
AI & Automation Depth: Are you looking for AI-driven prioritization and content generation, or mostly rules-based automation?
Ease of Use & Adoption: Will frontline sellers actually live in the tool, or is it mostly for ops and RevOps?
Scalability & Governance: Can it handle your data volume, permissions, and reporting needs as you grow?
If your goal is end-to-end AI sales automation from account selection and research to engagement, expansion, and renewals, ZoomInfo’s GTM Intelligence Platform with Copilot and GTM Workspace offers the most comprehensive, data-rich approach. From there, consider layering in or choosing alternative tools based on your size, motion (inbound vs. outbound), and existing tech stack.