10 Best Data Enrichment Tools for 2026

Sales and marketing teams rely on accurate, complete, and timely data to drive pipeline performance. But lead and account records are often riddled with missing fields, outdated job titles, or duplicate entries—slowing down outreach and hampering campaign effectiveness. That's where data enrichment tools come in.

These platforms automatically supplement CRM or MAP records with verified business information, keeping your data clean, current, and actionable. Whether you're prioritizing target accounts, routing inbound leads, or improving segmentation, enriched data makes your go-to-market motion more precise.

What Is Data Enrichment?

Data enrichment automatically appends missing contact and company information to CRM records with verified firmographic, technographic, demographic, and intent data. These platforms continuously update business databases to fill gaps in CRM fields, transforming incomplete records into actionable profiles for sales and marketing teams.

Without enrichment, CRMs fill with stale data as job titles change, companies get acquired, and email addresses bounce. Modern enrichment platforms deliver real-time updates across multiple data dimensions to prevent this decay.

Core capabilities include:

• Contact Data Enrichment: Appends verified email addresses, direct dial numbers, mobile numbers, and job titles to individual contact records.

• Company Data Enrichment: Adds firmographic details like revenue, employee count, industry classification, headquarters location, and organizational structure.

• Technographic Insights: Identifies the technology stack a company uses, from CRM systems to marketing automation platforms, enabling better targeting and personalization.

• Intent Signal Enrichment: Layers in buyer intent data that shows which accounts are actively researching solutions, based on content consumption and search behavior.

Below, we've compiled the best data enrichment platforms of 2026 based on verified user reviews, expert evaluations, and available product data.

Here's how the top data enrichment platforms compare:

1. ZoomInfo

ZoomInfo delivers comprehensive B2B intelligence and enrichment through one of the largest continuously verified business databases. The platform enriches CRM and MAP records in realtime, filling missing fields with accurate contact and company data across 500M+ contacts and 100M+ companies. With native CRM integration, AI-powered enrichment rules, and customizable field mapping, ZoomInfo helps go-to-market teams improve lead quality, accelerate routing, and sharpen campaign targeting without manual data entry.

ZoomInfo Copilot takes enrichment further by enabling signal-based selling workflows within GTM Workspace. It automatically enriches profiles based on buyer intent, technographics, and org charts, populating the most relevant fields and routing records based on in-market behavior. Marketing and sales teams can prioritize accounts using dynamic buying signals, ensuring leads are complete, qualified, and delivered to the right reps at the right time. The platform synchronizes bi-directionally with Salesforce, HubSpot, and other core systems, keeping data current across your entire tech stack.

Trusted by thousands of enterprise and mid-market customers, ZoomInfo maintains GDPR, CCPA, and SOC 2 compliance while delivering measurable outcomes in pipeline velocity and conversion rates. The platform has earned recognition from Gartner and Forrester for data quality and breadth of coverage, backed by a proprietary verification process that refreshes records continuously.

• Enrichment across contact, company, technographic, and intent data fields

• Automatic CRM updates with customizable enrichment rules and field mapping

• AI-powered lead scoring and routing based on dynamic buying signals

• Access to 500M+ contacts, 100M+ companies, and 1B+ intent signals

• Native integrations with Salesforce, HubSpot, Outreach, Salesloft, and other GTM tools

• Copilot AI assistant for enriched profiles, account prioritization, and workflow automation

• Org chart mapping and technographic insights for account-based strategies

• GDPR, CCPA, and SOC 2 compliance with enterprise-grade security

Learn More About ZoomInfo

2. Clearbit

Clearbit provides real-time data enrichment focused on marketing and growth teams. Now part of HubSpot and rebranded as Breeze Intelligence, the platform pulls company, role, and tech stack information from email addresses or domain names, helping teams improve personalization and lead qualification. With direct integrations to CRMs and MAPs, Clearbit appends and refreshes lead data continuously through API connections or native platform sync.

The platform specializes in form enrichment, automatically populating hidden fields when prospects submit contact information. This capability reduces form friction while capturing detailed firmographic and technographic data in the background. Clearbit also offers visitor identification, revealing which companies are browsing your website even before they convert, enabling earlier outreach and account-based targeting.

Clearbit's API-first architecture supports custom enrichment workflows for technical teams. The platform maintains firmographic and technographic fields covering company size, industry, funding, technology stack, and employee data. Integration with HubSpot, Salesforce, Marketo, and other marketing automation platforms enables automated segmentation and scoring based on enriched attributes.

Key Features:

• Real-time enrichment via API or native integrations

• Firmographic and technographic fields

• Form enrichment to reduce friction and capture hidden data

• Visitor identification for anonymous website traffic

• Account identification and lead scoring tools

• Native sync with Salesforce, HubSpot, and Marketo

• Technology stack tracking for technographic targeting

• Company hierarchy and parent-subsidiary mapping

Learn More About Clearbit

3. Apollo

Apollo combines a B2B contact database with enrichment and sales engagement tools in a single platform. The system enriches existing CRM records or net-new leads with verified emails, job titles, and company details, supporting lead routing, scoring, and personalization across outbound sequences.

The platform offers waterfall enrichment, attempting to fill missing fields through multiple data sources to maximize match rates. Apollo integrates with Salesforce, HubSpot, and other CRMs to sync enriched data bi-directionally, ensuring records stay current across systems. The enrichment engine also powers AI-driven job change alerts, notifying users when contacts switch roles or companies, creating re-engagement opportunities.

Apollo's sales engagement functionality allows teams to build sequences using enriched contact data, automating outreach while maintaining personalization through dynamic fields. The platform includes email verification, direct dial numbers, and bulk enrichment from CSV uploads or CRM sync, making it accessible for teams running high-volume prospecting motions.

Key Features:

• Enrichment of contact and company profiles from proprietary database

• Bulk enrichment from CSV uploads or CRM sync

• Verified emails and direct dial numbers

• AI-driven job change alerts for re-engagement

• Waterfall enrichment across multiple data sources

• Sales engagement sequences with enriched personalization fields

• Native Salesforce and HubSpot integrations

• Email verification and deliverability scoring

Learn More About Apollo

4. Lusha

Lusha offers B2B contact and company data enrichment designed for sales teams. The platform enables users to enrich CRM records with verified business profiles, complete with phone numbers and firmographic information. Lusha's Chrome extension allows reps to capture contact data directly from LinkedIn profiles or company websites, instantly enriching records without leaving their browser.

The platform integrates with Salesforce, HubSpot, and other CRMs to keep records current through automatic sync. Lusha operates on a credit-based pricing model, making it accessible for SMB teams and individual sellers who need flexible enrichment without enterprise contracts. The browser extension workflow reduces manual data entry by pulling contact details in real time during prospecting activities.

Lusha focuses on contact-level enrichment rather than comprehensive company intelligence, prioritizing speed and ease of use over breadth of data fields. The platform includes API access for teams building custom enrichment workflows, supporting both real-time lookups and batch processing for larger data sets.

Key Features:

• Contact and account enrichment with verified phone and email data

• Chrome extension for LinkedIn and web-based prospecting

• Real-time updates via browser extension or CRM integration

• Direct dial and mobile number appending

• Credit-based pricing model for flexible usage

• API access for custom enrichment workflows

• Native Salesforce and HubSpot integrations

• Bulk enrichment from CSV uploads

Learn More About Lusha

5. Cognism

Cognism delivers globally compliant data enrichment with strong focus on GDPR and international data regulations. The platform appends contact and company-level information to lead records with verified phone numbers and email addresses, helping sales teams connect with the right buyers while maintaining regulatory compliance. Cognism specializes in EMEA coverage, offering Diamond Data, a premium tier of phone-verified mobile numbers for European contacts.

The platform's data verification process includes human-verified phone numbers and DNC list checking to ensure compliance with telemarketing regulations. Cognism enriches records with firmographic and technographic insights, supporting account-based targeting and segmentation. The system integrates natively with Salesforce, HubSpot, Outreach, and Salesloft, syncing enriched data across sales and marketing tools.

Cognism's compliance-first approach addresses the challenges of international prospecting, particularly in regions with strict data privacy laws. The platform maintains GDPR compliance through consent-based data collection and provides audit trails for data usage, making it a fit for enterprises operating across multiple jurisdictions.

Key Features:

• GDPR-compliant data enrichment with consent-based collection

• Diamond Data phone-verified mobile numbers for EMEA contacts

• Firmographic and technographic insights for account targeting

• DNC list checking and compliance controls

• Native CRM integrations with Salesforce and HubSpot

• Sales engagement platform sync with Outreach and Salesloft

• Human-verified contact data with quality guarantees

• International coverage with focus on European markets

Learn More About Cognism

6. 6sense

6sense combines ABM platform capabilities with predictive analytics and enrichment focused on account-level intelligence. The platform enriches company records with firmographic, technographic, and intent data, helping revenue teams identify and prioritize high-fit accounts based on buying stage signals. 6sense uses AI to predict which accounts are in-market, scoring them by likelihood to purchase and current position in the buyer journey.

The platform aggregates intent signals from multiple sources, including web activity, content consumption, and third-party research behavior, to build a comprehensive view of account engagement. This enriched intent data enables marketing teams to time campaigns around buying windows and sales teams to prioritize outreach based on account readiness. 6sense integrates with leading CRM, marketing automation, and sales engagement platforms to sync enriched account data and orchestrate ABM motions.

6sense's revenue intelligence capabilities extend beyond basic enrichment, offering predictive models for pipeline generation and account prioritization. The platform includes account identification for anonymous website visitors, enriching traffic data with firmographic attributes and intent signals to surface high-value prospects before they convert.

• Predictive analytics and AI-driven account scoring

• Buying stage signals and intent data aggregation

• Account-level enrichment with firmographic and technographic data

• Revenue intelligence and pipeline prediction models

• Account identification for anonymous website traffic

• Native integrations with leading CRM and marketing automation platforms

• ABM orchestration and campaign targeting tools

• Multi-source intent signal aggregation and scoring

Learn More About 6sense

7. Seamless

Seamless enriches contact records with real-time email and phone number discovery. The platform operates as a search engine for contact data, allowing SDRs and outbound sales teams to find and update prospect information on demand. Seamless includes a Chrome extension for prospecting directly from LinkedIn or company websites, capturing contact details and enriching records without switching between tools.

The platform uses AI verification to validate contact data in real time, checking email deliverability and phone number accuracy before appending records. Seamless integrates with Salesforce, Outreach, and other sales platforms to sync enriched data automatically. The system includes pitch intelligence features that suggest talking points based on enriched company and contact data.

Seamless prioritizes prospecting velocity over comprehensive firmographic enrichment. The platform's real-time search capabilities support high-volume outbound motions where reps need immediate contact access during active prospecting.

Key Features:

• Real-time contact enrichment and search engine

• AI verification for email deliverability and phone accuracy

• Chrome extension for LinkedIn and web prospecting

• Pitch intelligence with suggested talking points

• Salesforce and Outreach integrations

• Contact discovery from company websites and social profiles

• Email and phone verification before appending

• Bulk enrichment and list building tools

Learn More About Seamless

8. Demandbase

Demandbase enriches and updates company records with focus on account-level insights including intent data, technographics, and firmographics. The platform combines ABM orchestration with account-based data enrichment, helping teams identify and prioritize high-fit accounts with enriched context. Demandbase aggregates signals across multiple channels to build comprehensive account profiles that inform targeting and personalization strategies.

The platform includes B2B advertising capabilities that use enriched account data to target display, social, and programmatic campaigns. Demandbase enriches website visitor data with firmographic attributes, revealing which accounts are engaging with your content even before they fill out forms. This account identification feeds into journey analytics that track engagement across touchpoints, enriching each interaction with additional context.

Demandbase integrates with leading CRM and marketing automation platforms through its integrations marketplace to sync enriched account data across the tech stack. The platform's AI-driven scoring prioritizes accounts based on fit, intent, and engagement, combining enriched firmographic data with behavioral signals to surface the highest-value opportunities.

Key Features:

• Account-based data enrichment with firmographic, technographic, and intent signals

• AI-driven account scoring and prioritization

• B2B advertising integration with enriched targeting

• Account identification for website visitors

• Journey analytics tracking engagement across touchpoints

• Integrations with leading CRM and marketing automation platforms

• ABM orchestration and campaign management tools

• Intent data aggregation from multiple sources

Learn More About Demandbase

9. Clay

Clay operates as a workflow automation platform that aggregates data from 100+ enrichment providers into no-code workflows. Rather than maintaining a proprietary database, Clay enables waterfall enrichment, attempting to fill missing fields by querying multiple data sources in sequence until a match is found. This approach maximizes data coverage by combining the strengths of different providers within a single enrichment process.

The platform includes AI personalization capabilities that use enriched data to generate customized outreach messages at scale. Clay's spreadsheet-like interface allows users to build enrichment workflows without coding, chaining together data lookups, transformations, and AI-generated content. The system integrates with CRMs, sales engagement platforms, and other tools to push enriched data into downstream systems.

Clay's orchestration model positions it as a layer above traditional enrichment providers, allowing teams to mix and match data sources based on specific use cases. The platform includes pre-built templates for common enrichment workflows, from contact discovery to account research to personalized email generation, reducing setup time for new users.

Key Features:

• Waterfall enrichment across 100+ data providers

• No-code workflow builder for enrichment automation

• AI personalization for outreach content generation

• Data aggregation from multiple sources in single workflow

• CRM and sales engagement platform integrations

• Pre-built templates for common enrichment use cases

• Spreadsheet-like interface for data manipulation

• Custom data transformations and field mapping

Learn More About Clay

10. LeadIQ

LeadIQ specializes in enriching contact data for outbound sales with focus on LinkedIn prospecting workflows. Users can capture leads from LinkedIn profiles and instantly enrich them with emails, phone numbers, and job titles. The platform includes job change tracking, alerting users when contacts switch roles or companies, creating natural re-engagement opportunities for relationship-based selling.

LeadIQ reduces manual data entry by syncing captured contacts directly to CRM systems. The platform monitors contact records for job changes, automatically refreshing fields when contacts move to new companies or roles. This capability helps teams maintain data accuracy over time without manual verification or re-enrichment processes.

The platform's LinkedIn-centric workflow supports outbound teams building targeted prospect lists from Sales Navigator searches or company employee listings. LeadIQ enriches these captured contacts with verified email addresses and phone numbers, then pushes them into CRM or sales engagement tools for immediate outreach.

Key Features:

• LinkedIn prospecting with one-click contact capture

• Job change tracking and alerts for re-engagement

• Verified email and phone number appending

• CRM sync for automated data entry

• Automatic job change updates for tracked contacts

• Sales Navigator integration for list building

• Chrome extension for browser-based prospecting

• Contact enrichment from company employee listings

Learn More About LeadIQ

How to Choose a Data Enrichment Tool

Selecting the right enrichment platform depends on your team's specific workflow, tech stack, and data requirements. The wrong choice leads to integration headaches, incomplete records, or compliance issues.

Data Accuracy and Verification

Enrichment only works if the appended data is accurate. Look for platforms with transparent verification processes and published accuracy metrics.

Bad data creates measurable problems:

• Bounced emails that damage sender reputation

• Wrong-number calls that waste rep time

• Incorrect routing that delays deal progression

• Poor segmentation that reduces campaign performance

Key considerations:

• Verification process: How does the provider validate contact data before appending it to your records?

• Refresh frequency: How often are records updated to account for job changes, company moves, and contact turnover?

• Match rates: What percentage of your existing records can the platform enrich with complete data?

• Source quality: Where does the data come from, and how is it collected and maintained?

CRM and Tech Stack Integration

Enrichment platforms must sync with your existing systems or they create more work than they solve. Native connectors reduce setup time and ensure bi-directional data flow without custom development.

Key considerations:

• Native CRM connectors: Does the platform integrate directly with Salesforce, HubSpot, or your CRM of choice?

• Sales engagement tool integration: Can enriched data flow into Outreach, Salesloft, or other sequencing tools automatically?

• Bi-directional sync: Does data flow both ways, keeping enrichment current as records change in your CRM?

• API access: Can you build custom enrichment workflows or integrate with proprietary systems?

Compliance and Data Privacy

Data regulations vary by geography and industry. Platforms must support GDPR, CCPA, and other privacy requirements, especially for teams operating internationally or in regulated sectors.

Key considerations:

• GDPR compliance: Does the platform support consent-based data collection and right-to-erasure requests?

• CCPA compliance: Can you honor opt-out requests and maintain audit trails for California contacts?

• Data governance controls: What admin tools exist for managing data usage, access, and retention?

• Consent management: How does the platform handle opt-ins, opt-outs, and DNC list compliance?

Pricing and Scalability

Enrichment pricing models range from credit-based to seat-based to enterprise contracts. Understand total cost of ownership, including overage fees, and whether the platform scales with your team's growth.

Key considerations:

• Credit-based vs. seat-based pricing: Which model aligns with your usage patterns and team size?

• Batch vs. real-time pricing: Are you charged differently for bulk enrichment versus on-demand lookups?

• Enterprise scaling: Does pricing accommodate growth without forcing platform migration?

• ROI measurement: Can you track enrichment impact on conversion rates, pipeline velocity, and deal size?

Frequently Asked Questions About Data Enrichment

What Is Data Enrichment and Why Does It Matter?

Data enrichment appends missing contact and company information to CRM records, transforming incomplete leads into actionable profiles that improve conversion rates and reduce rep time wasted on unqualified prospects.

How Do Data Enrichment Tools Integrate with CRMs?

Enrichment tools integrate with CRMs through native connectors that sync automatically with platforms like Salesforce and HubSpot, APIs that enable custom workflows and real-time lookups, or batch uploads for bulk data processing.

What Is the Difference Between Data Enrichment and Data Cleansing?

Data enrichment adds new information to fill gaps in existing records, while data cleansing corrects or removes inaccurate data to fix errors.

Can Data Enrichment Tools Work with Existing CRM Data?

Enrichment tools append data to existing CRM records and can backfill missing fields across your entire database through bulk enrichment processes.

What Types of Data Can Enrichment Tools Provide?

Data enrichment tools provide:

• Firmographic data: Company size, revenue, industry classification

• Technographic data: Software stack and technology usage

• Demographic data: Job titles, roles, and seniority levels

• Contact data: Verified emails and phone numbers

• Intent data: Buying signals and research behavior

Choose the Right Data Enrichment Tool for Your Team

The right enrichment platform turns incomplete CRM records into actionable intelligence. Without it, your team wastes time researching prospects, routes leads to the wrong reps, and runs campaigns against stale data.

When evaluating data enrichment platforms, prioritize these factors:

• Data accuracy and verification processes that ensure appended information is current and correct

• Native integrations with your CRM, MAP, and sales engagement tools to automate data flow

• Compliance capabilities that support GDPR, CCPA, and other privacy regulations

• Pricing model that scales with your team's growth and usage patterns

ZoomInfo combines comprehensive B2B intelligence with enterprise-grade accuracy and compliance, delivering enrichment at scale through native integrations with your existing tech stack. Start your free trial today.