Sales and marketing teams rely on accurate, complete, and timely data to drive pipeline performance. But lead and account records are often riddled with missing fields, outdated job titles, or duplicate entries—slowing down outreach and hampering campaign effectiveness. That’s where B2B data enrichment tools come in.
These platforms automatically supplement CRM or MAP records with verified business information, keeping your data clean, current, and actionable. Whether you’re prioritizing target accounts, routing inbound leads, or improving segmentation, enriched data makes your go-to-market motion more precise.
Below, we’ve compiled the best B2B data enrichment platforms of 2025 based on verified user reviews, expert evaluations, and available product data.
Top 10 B2B Data Enrichment Tools
B2B data enrichment software enhances the quality of your contact and company records by appending verified firmographic, technographic, demographic, and intent data. This list outlines the top tools in the category, backed by reviews and competitive analysis from G2 and other trusted sources.
1. ZoomInfo
ZoomInfo is a leading provider of B2B intelligence and enrichment solutions, offering a comprehensive platform for enhancing CRM and MAP records. The platform delivers real-time updates, fills in missing fields, and ensures accurate contact and company data using one of the largest and most continuously verified business databases. With CRM integration, AI-powered enrichment, and customizable data rules, ZoomInfo helps go-to-market teams improve lead quality, speed up routing, and boost campaign targeting.
ZoomInfo Copilot takes enrichment further by enabling advanced workflows like signal-based selling. It delivers enriched profiles based on buyer intent, technographics, and org charts—automatically populating the most relevant fields and routing records based on in-market behavior. Marketing and sales teams can prioritize accounts based on dynamic buying signals and ensure that leads are complete, qualified, and delivered to the right reps.
Users consistently report significant time savings and increased conversion rates thanks to ZoomInfo’s enrichment capabilities. The platform integrates natively with Salesforce, HubSpot, and other major systems, enabling continuous data hygiene and smarter segmentation without manual work.
Key Features:
- Enrichment across contact, company, and intent data fields
- Automatic updates to CRM records and workflows
- AI-powered lead scoring and routing based on dynamic signals
- Admin controls for enrichment rules and field mapping
- Access to a constantly refreshed, proprietary B2B database
2. Clearbit
Clearbit provides real-time data enrichment focused on marketing and growth teams. It pulls company, role, and tech stack information from email addresses or domain names, helping teams improve personalization and lead qualification. With direct integrations to CRMs and MAPs, Clearbit can append and refresh lead data continuously.
Key Features:
- Real-time enrichment via API or native integrations
- 100+ firmographic and technographic fields
- Account identification and lead scoring tools
- Seamless sync with Salesforce and HubSpot
3. Apollo.io
Apollo.io combines B2B contact data with enrichment and engagement tools. The platform enriches existing records or net-new leads with accurate emails, job titles, and company details. Apollo.io’s enrichment functionality supports lead routing, scoring, and personalization across outbound sequences.
Key Features:
- Enrichment of contact and company profiles
- Bulk enrichment from CSV or CRM sync
- Verified emails and direct dial numbers
- AI-driven job change alerts
4. Lusha
Lusha offers B2B contact and company data enrichment for sales teams. It enables users to enrich CRM records with verified business profiles, complete with phone numbers and firmographic information. Lusha integrates with Salesforce and other CRMs to keep records up-to-date.
Key Features:
- Contact and account enrichment
- Real-time updates via browser extension or CRM
- Verified phone and email data
- API access for custom workflows
5. Cognism
Cognism delivers globally compliant B2B enrichment with a strong focus on GDPR and international data regulations. It appends contact and company-level information to lead records, with verified phone numbers and email addresses, helping sales teams connect with the right buyers.
Key Features:
- GDPR-compliant data enrichment
- Mobile numbers and verified emails
- Firmographic and technographic insights
- Native CRM integrations
6. LeadIQ
LeadIQ specializes in enriching contact data for outbound sales. Users can capture leads from LinkedIn and instantly enrich profiles with emails, phone numbers, and job titles. The platform helps reduce manual entry and ensures complete records for outreach.
Key Features:
- Enrichment from LinkedIn and web sources
- Verified email and phone appending
- CRM sync for automated data entry
- Change detection and alerts
7. Seamless.AI
Seamless.AI enriches B2B contact records with real-time email and phone number discovery. It’s popular among SDRs and outbound sales teams for finding and updating prospect data, with integrations into Salesforce, Outreach, and other sales platforms.
Key Features:
- Real-time contact enrichment
- Email and phone verification
- Chrome extension for prospecting
- Salesforce and Outreach integrations
8. People Data Labs
People Data Labs provides APIs for large-scale data enrichment, helping teams append contact and company data across millions of records. The platform is geared toward data science and engineering teams that require granular control over enrichment workflows.
Key Features:
- Developer-friendly enrichment APIs
- 150+ data fields across contact and company data
- Large-scale batch enrichment
- Compliance and audit tools
Learn More About People Data Labs
9. Leadspace
Leadspace is a customer data platform offering enrichment capabilities designed for enterprise B2B teams. It enriches accounts and leads using multiple data providers, unifies records, and integrates with CRM and MAP systems for scoring and segmentation.
Key Features:
- Multi-source data enrichment and validation
- CDP functionality for unified records
- Predictive scoring and segmentation
- Native Salesforce and Marketo integrations
10. Demandbase
Demandbase enriches and updates B2B company records, focusing on account-level insights like intent data, technographics, and firmographics. It supports ABM use cases by helping teams identify and prioritize high-fit accounts with enriched context.
Key Features:
- Account-based data enrichment
- Firmographic, technographic, and intent signals
- AI-driven scoring and prioritization
- Integrates with Salesforce, Eloqua, and Marketo
Choosing the Right B2B Data Enrichment Platform
Data enrichment isn’t one-size-fits-all. When evaluating tools, consider your:
- CRM and marketing automation stack
- Need for real-time vs. batch enrichment
- Use cases (e.g., routing, scoring, personalization)
- Data compliance requirements (e.g., GDPR)
- Integration depth and admin controls
The best platform will enhance your data workflows, not complicate things. Explore the tools above to find the enrichment solution that aligns with your go-to-market strategy.