10 Best Outbound Call Tracking Software for B2B Sales Teams

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires more than just dialing numbers.

Outbound call tracking software automates call logging, delivers real-time analytics, and syncs with your CRM to capture every interaction. These platforms help B2B sales teams track performance, refine engagement strategies, and optimize sales workflows. The right tool turns call activity into pipeline visibility.

What Is Outbound Call Tracking Software?

Outbound call tracking software monitors, logs, and analyzes outbound sales calls to provide performance insights and automate data capture. The software centralizes call metrics, records conversations, and syncs activity to CRM systems, giving sales teams visibility into call effectiveness and prospect engagement patterns.

Core capabilities include:

• Call Logging: Automatically captures call details, duration, and outcomes without manual entry.

• Call Recording: Records conversations for quality assurance, coaching, and compliance purposes.

• Click-to-Call: Enables reps to dial directly from CRM or browser with one click.

• CRM Synchronization: Syncs call activity, notes, and dispositions directly into your CRM system.

• Analytics and Reporting: Provides dashboards showing call volume, connect rates, talk time, and conversion metrics.

Why Outbound Call Tracking Matters for B2B Sales

Outbound call tracking software delivers measurable impact for B2B sales teams by automating manual processes and surfacing actionable performance data. Key benefits include:

• Automate Call Logging: Eliminates manual data entry, freeing reps to focus on conversations instead of administrative work.

• Make Data-Driven Outreach Decisions: Provides insights into call outcomes, helping teams refine scripts, timing, and targeting strategies.

• Improve Answer Rates: Local number generation and caller ID management increase the likelihood prospects pick up.

• Keep CRM Data Clean: Automatic activity capture ensures all interactions are logged and accessible in one place.

• Support Compliance and QA: Call recording and monitoring help maintain adherence to regulations while improving call consistency.

Here's how the top outbound call tracking platforms compare:

Best Outbound Call Tracking Software for B2B Sales Teams

1. ZoomInfo

ZoomInfo's GTM Workspace combines verified B2B contact data, buyer intent signals, and conversation intelligence to power outbound call tracking at scale. The platform provides direct dial numbers, mobile numbers, and email addresses for decision-makers across industries, integrated directly into Salesforce, HubSpot, and other CRMs. ZoomInfo Copilot surfaces prioritized account feeds based on intent signals, technographic changes, and engagement patterns, guiding reps to the highest-value opportunities.

CRM synchronization happens automatically. Call activity, notes, and dispositions flow into your system without manual logging. Chorus, ZoomInfo's conversation intelligence tool, records and transcribes calls, analyzing talk-to-listen ratios, objection handling, and competitive mentions.

Sales managers use these insights to identify coaching moments and replicate winning behaviors across the team. GTM Workspace includes workflow automation that triggers follow-up tasks, email sequences, and alerts based on call outcomes.

ZoomInfo serves enterprise and mid-market B2B companies across technology, financial services, and professional services. The platform maintains GDPR, CCPA, and SOC 2 compliance standards. Customers report reduced prospecting time and improved connect rates through verified contact data and intent-driven targeting.

Key Features:

• Verified direct dial and mobile numbers for B2B decision-makers

• Buyer intent signals to prioritize high-value accounts

• Conversation intelligence with AI-driven call analysis via Chorus

• Automatic CRM enrichment and activity logging

• ZoomInfo Copilot for account prioritization and next-best actions

• Workflow automation triggered by call outcomes

• Technographic and firmographic data for targeting

Learn more about ZoomInfo GTM Workspace

2. HubSpot Sales Hub

HubSpot Sales Hub provides a unified CRM with built-in call tracking, email sequences, and deal management. The platform includes native calling functionality that logs calls automatically, records conversations, and syncs activity to contact records. Reps can dial directly from contact pages, and call outcomes update pipeline stages without leaving the CRM.

The platform offers call tracking with automated follow-up workflows. After a call ends, HubSpot can trigger email sequences, create tasks, or update deal properties based on call disposition. Third-party integrations extend functionality to tools like Zoom, Slack, and marketing automation platforms. AI-driven insights surface engagement patterns and recommend next actions based on contact behavior.

HubSpot Sales Hub works within the HubSpot ecosystem, making it a natural fit for teams already using HubSpot Marketing or Service Hub. The platform scales from small teams to enterprise deployments with tiered pricing and feature sets.

Key Features:

• Native calling with automatic call logging

• Call recording and transcription

• Email sequences triggered by call outcomes

• Pipeline management and deal tracking

• AI-driven engagement recommendations

• Third-party integrations for workflow customization

• Unified inbox for calls, emails, and meetings

Learn more about HubSpot Sales Hub

3. Salesloft

Salesloft is a sales engagement platform that combines calling, email, and social outreach into multi-channel cadences. The platform includes a dialer with call recording and automated call logging. Reps work through cadences that mix calls, emails, and LinkedIn touches, with the platform tracking engagement across all channels.

Conversation intelligence features analyze recorded calls for keywords, sentiment, and talk patterns. Sales managers review call libraries to identify best practices and coaching opportunities. The platform integrates with Salesforce, Microsoft Dynamics, and other CRMs, syncing call activity and updating records in real time. AI workflows automate repetitive tasks like follow-up emails and task creation based on call outcomes.

Salesloft includes forecasting tools that connect call activity to pipeline progression. The platform provides visibility into which cadences and call strategies drive the most conversions. Teams use these insights to refine outreach sequences and allocate rep time to high-impact activities.

Key Features:

• Multi-channel cadences combining calls, emails, and social

• Dialer with automated call logging and recording

• Conversation intelligence with call recording and analysis

• CRM integration with automatic activity sync

• AI-driven workflows for follow-up automation

• Forecasting tools linking activity to pipeline

• Call libraries for coaching and best practice sharing

Learn more about Salesloft

4. Outreach

Outreach is a sales execution platform that integrates automation and AI to manage prospecting, calling, and deal progression. The platform includes a dialer with call recording, transcription, and automated logging to CRM systems. Reps execute sequences that combine calls with emails and other touchpoints, with the platform tracking engagement and suggesting next actions.

AI-powered meeting transcription captures key moments from calls, including questions asked, objections raised, and commitments made. Pipeline analysis tools connect call activity to deal velocity and win rates. Sales leaders use these insights to identify which call strategies correlate with closed deals. Personalized messaging automation adapts email and call scripts based on prospect behavior and engagement history.

Outreach integrates with major CRM systems and productivity tools. The platform provides revenue operations teams with visibility into activity metrics, conversion rates, and rep performance across the sales cycle.

Key Features:

• Automated call logging and CRM sync

• AI-powered meeting transcription and analysis

• Pipeline analysis linking call activity to outcomes

• Personalized messaging automation

• Multi-channel sequences with calls, emails, and tasks

• Revenue intelligence dashboards

• CRM and productivity platform integrations

Learn more about Outreach

5. Close

Close is a CRM designed for inside sales teams, with integrated calling, email, and SMS in one platform. The built-in Power Dialer enables high-volume outreach, automatically moving reps to the next call after each conversation ends. Call tracking happens automatically, with recordings, notes, and dispositions saved to contact records without manual entry.

The platform includes call coaching features that let managers monitor call performance and provide feedback. Automated workflows trigger follow-up tasks, email sequences, and reminders based on call outcomes. Close includes SMS capabilities for text-based follow-up, creating a unified communication history for each prospect.

Close focuses on simplicity and speed for small to mid-sized sales teams. The CRM includes pipeline management, reporting, and task automation designed specifically for inside sales motions. Teams can start making calls immediately after setup, with minimal configuration required.

Key Features:

• Built-in Power Dialer for high-volume calling

• Automatic call logging and recording

• Call coaching and performance monitoring

• Integrated SMS for multi-channel outreach

• Automated workflows and task reminders

• Pipeline management and reporting

• Simple setup designed for inside sales teams

Learn more about Close

6. Aircall

Aircall is a cloud-based phone system designed for sales and support teams. The platform provides call tracking, recording, and analytics with integrations to CRM and helpdesk systems. Reps can make calls directly from Salesforce, HubSpot, or other tools, with call activity automatically logged to contact records.

Real-time analytics dashboards show call volume, answer rates, average handle time, and other performance metrics. Managers can monitor live calls, review recordings, and provide feedback through the platform. Aircall includes features like call tagging, which allows teams to categorize calls by outcome or topic for later analysis.

The platform offers global number availability, making it suitable for distributed teams and international outreach. Aircall scales from small teams to enterprise deployments, with admin controls for call routing, user permissions, and integration management.

Key Features:

• Cloud-based calling with CRM integrations

• Automatic call logging and recording

• Real-time analytics and performance dashboards

• Call tagging for categorization and analysis

• Global number availability for international teams

• Live call monitoring and coaching

• Scalable for teams of all sizes

Learn more about Aircall

7. CloudTalk

CloudTalk is a cloud-based call center software platform that provides VoIP calling, CRM integrations, and analytics for sales teams. The platform includes click-to-call functionality, automatic call logging, and call recording. Reps can dial from their browser or desktop app, with calls syncing to CRM systems like Salesforce, HubSpot, and Pipedrive.

Intelligent call routing directs inbound and outbound calls based on rules like rep availability, skill set, or account ownership. The platform includes a power dialer for outbound campaigns, with features like call queuing and automatic progression to the next number. Call monitoring allows managers to listen to live calls or review recordings for quality assurance.

Real-time analytics dashboards provide visibility into call metrics, including connect rates, talk time, and conversion rates. AI-powered transcription converts call recordings into searchable text, making it easier to find specific conversations or topics. CloudTalk offers international number support for global outreach efforts.

Key Features:

• VoIP calling with CRM integrations

• Intelligent call routing based on custom rules

• Power dialer for outbound campaigns

• Call recording and monitoring

• Real-time analytics dashboards

• AI-powered call transcription

• International number support for global teams

Learn more about CloudTalk

8. Dialpad

Dialpad is a cloud-based communication platform that combines voice, video, and messaging with AI-powered analytics. The platform includes call tracking, recording, and real-time transcription that converts conversations into searchable text as they happen. AI features analyze calls for sentiment, keywords, and action items, surfacing insights without manual review.

Voice intelligence provides AI-driven analysis during and after calls. Post-call summaries highlight key moments, decisions made, and follow-up tasks. The platform integrates with CRM systems, automatically logging call activity and updating contact records.

Dialpad supports multi-device accessibility, allowing reps to make and receive calls from desktop, mobile, or web browsers. The platform includes collaboration tools like screen sharing and video conferencing, making it suitable for both internal communication and customer-facing interactions.

Key Features:

• AI-powered call analytics and sentiment analysis

• Real-time speech-to-text transcription

• Voice intelligence with AI-driven call insights

• Automatic call summaries and action items

• CRM integration with activity logging

• Multi-device accessibility

• Unified platform for voice, video, and messaging

Learn more about Dialpad

9. RingCentral

RingCentral is a unified communications platform that combines phone, messaging, and video into a single system. The platform includes contact center features with call tracking, recording, and analytics designed for enterprise deployments. Sales teams can make calls from desktop or mobile apps, with activity automatically syncing to CRM systems like Salesforce and HubSpot.

Contact center capabilities include intelligent call routing, queue management, and real-time monitoring. Managers can view live dashboards showing call volume, wait times, and agent performance. Call recording and quality management tools help maintain consistency and identify coaching opportunities across large teams.

RingCentral offers enterprise scalability with global deployment options, administrative controls, and security features. The platform supports international calling and local numbers in multiple countries, making it suitable for organizations with distributed teams or global customer bases.

Key Features:

• Unified communications combining phone, messaging, and video

• Contact center features with intelligent routing

• CRM integrations with Salesforce and HubSpot

• Real-time monitoring and analytics dashboards

• Call recording and quality management

• Enterprise scalability and global deployment

• Administrative controls and enterprise security

Learn more about RingCentral

10. JustCall

JustCall is a cloud phone system designed for sales and support teams focused on high-volume outreach. The platform includes a power dialer and predictive dialer that automatically move reps to the next call, maximizing talk time. Automated call distribution routes inbound calls to available reps based on custom rules.

Call recording captures every conversation, with recordings stored in the platform and synced to CRM systems. Call tagging allows teams to categorize calls by outcome, topic, or campaign, making it easier to analyze results and identify patterns. The platform includes SMS capabilities, enabling text-based follow-up and multi-channel communication.

JustCall integrates with CRM platforms like Salesforce, HubSpot, and Pipedrive, as well as helpdesk tools like Zendesk and Freshdesk. Real-time analytics provide visibility into call metrics, including connect rates, talk time, and conversion rates. The platform offers international number support for global outreach.

Key Features:

• Power dialer and predictive dialer for high-volume calling

• Automated call distribution and routing

• Call recording with CRM sync

• Call tagging for categorization and analysis

• SMS capabilities for multi-channel outreach

• CRM and helpdesk integrations

• International number support for global teams

Learn more about JustCall

How to Choose Outbound Call Tracking Software

Selecting outbound call tracking software requires evaluating how the platform fits your sales process, tech stack, and team structure. Focus on features that directly impact call efficiency, data quality, and rep productivity.

CRM Integration and Activity Capture

Your call tracking platform should sync automatically with your CRM. Manual logging wastes time and creates data gaps. Look for platforms that log call details, dispositions, and notes directly to contact records without requiring reps to switch tools.

Key considerations:

• Native integrations with your CRM (Salesforce, HubSpot, Microsoft Dynamics)

• Automatic activity capture including call duration, outcome, and recordings

• Bi-directional sync that updates both the dialer and CRM in real time

• Custom field mapping to match your CRM schema

Reporting and Analytics Dashboards

Call tracking generates data. The platform should turn that data into insights you can act on. Real-time dashboards showing call volume, connect rates, and conversion metrics help managers identify issues and coach reps effectively.

Key considerations:

• Real-time visibility into call activity and outcomes

• Customizable reports for different stakeholders (reps, managers, executives)

• Trend analysis to track performance over time

• Call recording libraries searchable by keyword, date, or outcome

Coaching and Call Recording Features

Call recording enables quality assurance and coaching. Managers need the ability to review calls, provide feedback, and identify best practices. Some platforms include AI-driven analysis that surfaces coaching opportunities automatically.

Key considerations:

• Automatic call recording with storage and retrieval

• Transcription for searchability and analysis

• Live call monitoring and whisper coaching

• Compliance features for recording consent and data retention

Ease of Use for Sales Teams

Complex tools slow adoption. The platform should fit naturally into your reps' workflow, with minimal training required. Click-to-call from CRM, browser extensions, and mobile apps reduce friction and increase usage.

Key considerations:

• Intuitive interface that requires minimal training

• Click-to-call from CRM, browser, or desktop

• Mobile app for calling on the go

• Fast setup and onboarding process

Frequently Asked Questions

What Is the Best Outbound Call Tracking Software?

For B2B sales teams, ZoomInfo delivers the most comprehensive solution by combining verified contact data, buyer intent signals, and conversation intelligence in a unified platform. The best choice for your team depends on your sales motion, team size, and existing tech stack.

How Does Outbound Call Tracking Improve Sales Performance?

Call tracking automates logging, provides visibility into call outcomes, and surfaces data-driven insights that help teams refine scripts, timing, and targeting strategies. This leads to higher connect rates and more efficient use of rep time.

What Features Should I Look for in Call Tracking Software?

Prioritize CRM integration, automatic call logging, recording and transcription, real-time analytics, and ease of use. Additional features like local presence dialing, power dialers, and conversation intelligence add value depending on your sales motion.

Can Outbound Call Tracking Software Integrate with My CRM?

Most platforms integrate with major CRM systems including Salesforce, HubSpot, Microsoft Dynamics, and Pipedrive. Check for native integrations or API support to ensure automatic activity sync and data flow between systems.

What Is the Difference Between Call Tracking and Call Recording?

Call tracking captures metadata (duration, outcome, timestamp) and syncs it to your CRM, while call recording captures the actual conversation audio. Most platforms include both, serving different purposes: tracking for activity visibility, recording for coaching and compliance.

Choosing the Right Outbound Call Tracking Software

The right outbound call tracking software turns call activity into pipeline visibility. While platforms vary in their data sources, AI capabilities, and integration depth, the most effective solutions share common characteristics.

Key decision factors:

• CRM integration that eliminates manual data entry

• Real-time analytics that surface actionable insights

• Call recording and coaching features for quality assurance

• Ease of use that drives rep adoption

ZoomInfo combines verified B2B contact data with conversation intelligence and CRM enrichment, giving sales teams the data and insights they need to connect with the right prospects at the right time.

Talk to our team to learn how ZoomInfo can help you build pipeline with accurate contact data and AI-powered insights.