ZoomInfo and Clari Groove: Streamline Lead Management for Accelerated Sales

Go-to-market teams are constantly looking for integrated solutions that can help them work faster, smarter, and more effectively. Today, we’re happy to say that more ZoomInfo customers will be able to reach those goals.

ZoomInfo’s new integration with Clari Groove helps sales teams automatically sync contacts between ZoomInfo, Salesforce, and Groove Flows — seamlessly bridging the gap between lead identification and engagement. Here’s how it works.

Simplify Lead Export in Just a Few Clicks

With this integration, you can now export contacts from ZoomInfo to Salesforce and Groove Flows in a matter of moments — whether you’re exporting a single contact or a whole list.

Here’s what the integration offers:

  • Effortless Export: After selecting your contacts in ZoomInfo, simply click the Export button, choose Clari Groove, and decide whether to export them as leads or contacts in Salesforce.
  • Automated Groove Flow Addition: Once exported, you’ll immediately be prompted to add the contact to a Groove Flow — automating follow-up emails and engagement sequences without leaving ZoomInfo.
  • Real-Time Updates and Duplicate Checks: The integration ensures that your data stays clean, notifying you of any duplicate entries and allowing you to update existing records.

Now, ZoomInfo and Groove users can keep their sales cadences and data perfectly in sync, without juggling platforms or manually entering information.

Accelerate Sales Cycles and Close Deals Faster

The ZoomInfo-Clari Groove integration isn’t just about saving time — it’s about delivering consistent, accurate, and scalable results. 

By automating the export process and ensuring that leads are added to the right engagement flows, sales reps can focus on what truly matters: engaging with more leads in less time, moving deals through the pipeline faster, and ensuring that no opportunity slips through the cracks.

Learn more about the Clari integration in the ZoomInfo Marketplace.