Follow champions from company to company

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Customer champions take time to cultivate. Once a contact becomes a customer, the CRM invests in the client relationship, supporting their needs to build them into a champion for your product.

Should a product champion change companies, this creates an opportunity to stay connected with them and bring in new business. If their new company doesn’t have your product, reach out to remind them about the value of your product, and explain how you can help their new organization.

A B2B data intelligence tool can automatically update contact information for your champions to ensure that you won’t lose touch if they change jobs


  • Advocate/influencer of your product changes employer


  • Reach out to the champion to re-connect
  • Remind them of the value of your product
  • Offer to help their new organization