Scenario
Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Tailor it to their respective city, country, culture, or time of year. Watch their company for special events or newsworthy moments, too. Send something to celebrate the special occasion. Follow up with an email or call requesting a meeting or demo.
Triggers
• There’s an upcoming holiday
• You see favorable activity or a special occasion at a company you’ve been watching
Actions
• Send direct mail or a corporate gift
• Follow up with a call or email