Expand buying group on inbound leads

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ZoomInfo

ZoomInfo

Scenario

When a new lead comes in through a high-value web form, you should pursue the rest of the buying group at the account as well. Many purchasing decisions are handled by a committee, not an individual. This will inform a wider audience about your product, get buy-in at multiple levels, and accelerate the sales process.

To save time and avoid a missed opportunity, trigger automated relevant emails to the buying committee members right after their colleague fills out the form.

Trigger

  • New lead from high-value form

Action

  • Initiate email sequence to the rest of the buying group at the account