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Expand buying group on inbound leads

Scenario

When a new lead comes in through a high-value web form, pursue the rest of the buying group at the account. After all, many purchasing decisions are done by a committee rather than an individual. To save time, trigger automated, relevant emails to the buying committee members right after their colleague fills out the form. By doing so, you can inform a wider audience about your product, get buy-in at multiple levels, and accelerate the sales process.

Triggers

  • New lead from high-value form

Actions

  • Initiate email sequence to the rest of the buying group at the account