An effective way to move the conversation forward with website visitors who fill out a form is to contact them immediately with a phone call. In the event that the SDR can only leave a voicemail, add the prospect to an email campaign that encourages them to sign up for a free trial. Additionally, add these contacts to a call list so SDRs can call them back.
- A qualified prospect fills out a form on your website
- If they don’t answer a follow-up call, add them to a nurture campaign that goes out 10 minutes later