An effective way to move forward with website visitors who fill out a form is to contact them immediately with a phone call. If the SDR cannot reach the prospect, leave a voicemail and then add them to an email campaign that encourages them to sign up for a free trial. Ideally, send this email within 10 minutes of leaving the voice message. Add these contacts to a call list so SDRs can call them back.
- A qualified prospect fills out a form on your website.
- The prospect doesn’t answer a follow-up call.
- Add them to a nurture campaign that goes out 10 minutes later.