Your CRM is a great place to store and organize data. But it wasn’t built to handle the kind of detailed, creative, nuanced ideas that set today’s GTM leaders apart from the competition.
The solution? Connecting that first-party data with powerful, high-quality third-party sources, and activating those datasets in an intuitive interface that lets your revenue and operations leaders execute on their best ideas in real time.
Here’s how we make it happen with ZoomInfo’s GTM Studio.
CRMs Store Data. GTM Studio Activates It
Every GTM team is sitting on untapped data spread across CRM, MAP, and other GTM systems. But stitching that together manually is slow and error-prone.
GTM Studio flips that script.
It connects your first-party data with ZoomInfo’s GTM Intelligence Platform and leverages AI to help your GTM teams go further, faster. ZoomInfo CEO Henry Schuck shows what that looks like in this “In Your Corner” video.
What That Looks Like in Practice
In less than 10 minutes, he used GTM Studio to:
- Pull a filtered customer list from Salesforce, enriched with complete firmographic and contact data.
- Use AI to research websites and return a custom field (number of form inputs) that didn’t exist.
- Identify buying committee members, automatically layered onto the sheet based on real titles and seniority.
- Activate the play in ZoomInfo Copilot, or push it to CRM, MAP, or sales engagement tools.
No waiting on ops. No stitching exports. Just a ready-to-run GTM motion built in minutes.
Why It Matters
GTM Studio is an execution layer built for operators who want to move now.
If you’re still using CRM fields to guide GTM decisions, you’re already behind. GTM Studio makes your data actionable — find out more about GTM Studio today.