7 InsightSquared Alternatives for Revenue Teams [2026]

InsightSquared built its reputation in revenue intelligence by giving B2B sales teams 350+ out-of-the-box reports, AI-powered forecasting, and tight Salesforce integration. For RevOps leaders replacing spreadsheet forecast rollups with machine learning, it has been a reliable choice.

But as your revenue organization grows, you may hit limits that InsightSquared's architecture cannot address. Its Salesforce dependency makes it a non-starter for teams on HubSpot or multi-CRM environments. Its pricing is opaque (quote-only, no published figures) and its 24-month auto-renewal contracts create procurement friction. And after its acquisition by Mediafly in January 2022, the standalone InsightSquared brand and roadmap have been folded into Mediafly's Revenue360 platform, raising long-term continuity questions.

That's where this guide comes in. Whether you're looking to:

• Access B2B data intelligence to power prospecting, deal execution, and pipeline enrichment beyond what CRM analytics alone can provide

• Orchestrate revenue across any CRM stack with AI forecasting

• Build deal intelligence from actual sales conversations rather than CRM field entries

• Get meeting intelligence and revenue analytics at transparent, published pricing

• Fix CRM data quality at the source with automated activity capture written directly to Salesforce

• Consolidate CRM and analytics into one platform without Salesforce dependency

• Run AI sales forecasting natively on HubSpot CRM data

We'll explore solutions that excel in each area.

Some teams will use these tools to replace InsightSquared entirely. Others will complement their existing analytics stack with stronger capabilities in one area. This isn't about finding a "better" platform; it's about finding the right fit as your revenue operations mature and your requirements get more specific.

Let's look at the InsightSquared alternatives.

What is InsightSquared?

Source: InsightSquared

InsightSquared is a revenue intelligence platform for B2B sales, marketing, and customer success teams, built around no-code, self-service analytics with 350+ out-of-the-box reports. It calls itself a "6 in 1 platform" at the "epicenter of the RevOps revolution."

Its key features include:

• AI Sales Forecasting with machine learning Confidence-to-Close scoring

• RevOps Dashboards covering marketing, sales, and customer success

• Interactive Reporting with full-funnel exploration

• Activity Capture that auto-syncs deal activity back to CRM

• Conversation Intelligence for call recording and analysis

• Guided Selling with 120+ pre-configured actions

• Advanced Sales Math using ML to identify winning deal patterns

InsightSquared's strength is turning Salesforce data into RevOps intelligence without a BI team. Its ML models analyze 15 months of historical data to score deals, identify winning behaviors, and surface pipeline risk.

However, Mediafly acquired the platform in January 2022, and the technology now lives inside Mediafly's Revenue360. The InsightSquared pricing page redirects to Mediafly, and its last standalone press release dates to June 2021. For teams evaluating a multi-year investment, these are important considerations, which is why we've focused on alternatives that address specific gaps.

Looking for B2B intelligence that goes beyond CRM analytics? ZoomInfo combines a large-scale B2B data platform with AI-powered deal execution. Learn more about ZoomInfo.

How We Curated Our List of InsightSquared Alternatives

After testing InsightSquared and researching the revenue intelligence market, we found that its Salesforce-first analytics approach doesn't work for all business models and team structures. While InsightSquared excels at turning CRM data into reports and forecasts, many revenue teams need more from:

• External B2B intelligence (contacts, companies, intent signals) that CRM data alone cannot provide

• Accurate forecasts even when CRM hygiene is imperfect

• Deal intelligence from conversations, not just CRM field entries

• Revenue analytics at transparent, published pricing

• CRM data quality fixes before layering analytics on top

• Operating without Salesforce as a prerequisite

• Forecasting natively on HubSpot without a Salesforce migration

Each tool on this list leads in one of these areas. You might use them alongside your existing analytics stack or adopt one as a standalone replacement; it depends on where InsightSquared's limitations hit your team hardest.

1. ZoomInfo: Best Alternative for AI-Powered Go-to-Market Intelligence

ZoomInfo is an AI GTM platform built on a large B2B data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses. Where InsightSquared analyzes what's already inside your CRM, ZoomInfo provides the external intelligence layer that CRM-dependent analytics platforms cannot offer.

Its GTM Context Graph fuses this data with your CRM records, conversation intelligence, and behavioral signals to capture not just what happened in your pipeline, but why, then surfaces that intelligence through GTM Workspace for sellers, GTM Studio for marketers and RevOps, or APIs and MCP in any other front-end. Its key features include:

• B2B data: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses with up to 95% accuracy on first-party data

• GTM Context Graph: A single intelligence layer that processes 1.5B+ data points daily, fusing third-party data with CRM records, conversation intelligence, and behavioral signals to capture why deals move or stall

• Buyer Intent Data: ZoomInfo Intent tracks signals from 210 million IP-to-Organization pairings, surfacing accounts actively researching your category

• GTM Workspace: An execution workspace where sellers get prioritized accounts, AI-drafted outreach, and deal execution in one view

• Universal access: APIs and MCP deliver ZoomInfo's intelligence into any tool, any AI agent, or any workflow

For revenue teams that have outgrown InsightSquared's CRM analytics and need external intelligence to understand their total addressable market, identify in-market buyers, and execute deals with full buyer context, ZoomInfo provides a broader platform that InsightSquared's architecture was never designed to deliver.

Why Choose ZoomInfo Over InsightSquared for Go-to-Market Intelligence

InsightSquared focuses on analyzing your existing Salesforce data. ZoomInfo provides an entirely different

category of intelligence. Here is where ZoomInfo steps up.

Comprehensive B2B Data: The External Intelligence CRM Analytics Cannot Provide

InsightSquared's intelligence begins and ends with what lives in your CRM. Its 350+ reports, ML Confidence-to-Close scores, and pipeline dashboards are only as good as the data reps log in Salesforce.

Multiple user reviews flag that CRM inconsistencies skew reports and that dollar value changes sometimes require manual re-entry. The platform cannot tell you about contacts your team hasn't discovered, companies that match your ICP but aren't in your pipeline, or accounts researching your competitors right now.

ZoomInfo operates the largest B2B data platform in the industry. With 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct dials, and 200M+ verified business email addresses, ZoomInfo gives your team access to buyers InsightSquared can never surface.

The data is verified through a multi-source pipeline backed by 300+ human researchers, and the advantage is externally validated: in a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the independent consultant concluded that "no other competitor came even close."

Beyond contacts, ZoomInfo adds intelligence InsightSquared cannot replicate: technographics profiling 30,000+ technologies across 30M+ companies, firmographic hierarchies, Buyer Intent Data surfacing in-market accounts, and website visitor identification that resolves anonymous traffic to companies.

ZoomInfo in Action: Your InsightSquared dashboard shows pipeline is light for next quarter. But InsightSquared can only analyze accounts already in Salesforce.

With ZoomInfo, you discover 47 companies in your ICP actively researching your category through intent signals, identify the buying committee members with verified direct dials and emails, and push them into your pipeline with full company and technographic context. Instead of waiting for inbound, your team is already reaching the right people at the right companies.

SpringDB used ZoomInfo's enriched data to achieve 2x-3x increases in campaign conversions across channels, a 300% increase in database usability, and 30-50% uplift in average deal size. (SpringDB Case Study)

The GTM Context Graph: Understanding Why Deals Move, Not Just That They Moved

InsightSquared's ML models score deals based on CRM activity logs and opportunity field values. Its Confidence-to-Close model analyzes 15 months of historical data to predict outcomes. This is useful, but it only captures what happened (a deal moved from Stage 3 to Stage 4), not why (the CFO joined the last call and asked about six-month ROI).

Source: InsightSquared

ZoomInfo's GTM Context Graph solves this. It fuses ZoomInfo's B2B data with your CRM records, conversation intelligence from Chorus (ZoomInfo's conversation intelligence engine), email interactions, and behavioral signals into a single intelligence layer.

As ZoomInfo's Chief Product Officer Dominik Facher writes: "The CRM recorded the state change. It has no record of why it happened." The GTM Context Graph captures the decision context: who influences whom, what actions led to outcomes, what patterns predict what happens next, and why things slipped.

ZoomInfo in Action: A deal in your pipeline has stalled at Stage 4. InsightSquared flags it as "at risk" based on inactivity.

ZoomInfo's GTM Context Graph goes further: it detects that the VP champion went quiet, correlates this with a third-party signal showing the company just hired a new CTO (who previously used a competitor), and identifies two additional stakeholders who need engagement based on patterns from similar closed-won deals. Your rep walks into the next call knowing the real dynamics, not just the CRM stage label.

Seismic attributed 39% of its active pipeline to opportunities identified or influenced by ZoomInfo signals and reported sellers were 54% more productive. (Seismic Case Study)

Universal Access: Intelligence in Any Tool, Not Locked in One UI

InsightSquared surfaces its analytics through its own interface, requiring teams to log into a separate platform for pipeline insights and forecasting data. Post-acquisition, that experience now routes through Mediafly's Revenue360 UI.

ZoomInfo delivers its intelligence through three channels. GTM Workspace gives sellers a single workspace where prioritized accounts, AI-drafted outreach, and deal execution converge without tool-switching.

GTM Studio gives marketers, RevOps, and GTM engineers a builder environment where audience definition, campaign orchestration, and pipeline measurement happen in natural language.

And APIs and MCP expose the same intelligence to any custom agent, internal tool, or partner platform, from Anthropic Claude to proprietary systems.

All three channels draw from one GTM Context Graph: the same data foundation, the same reasoning, the same continuously learning model. Where you choose to work never limits the intelligence available to you.

ZoomInfo in Action: A marketer in GTM Studio describes an audience in plain language ("mid-market fintech companies with 200-500 employees researching CRM migration") and launches a multi-channel play targeting accounts that match your proven win patterns. Those accounts flow into GTM Workspace, where your AE sees a prioritized account with an AI-drafted email addressing the concern the GTM Context Graph identified.

Meanwhile, your RevOps team accesses the same intelligence through the API to power a custom scoring model in their data warehouse. One intelligence layer, every team, every tool.

BDO Canada achieved an 87% reduction in time spent on internal data dashboard updates using ZoomInfo's API, with their analyst noting: "The plug-and-play aspect of the API means I can integrate it very easily into any process." (BDO Canada Case Study)

NOTE: We evaluated other B2B intelligence platforms in this category, but ZoomInfo's combination of data scale (500M contacts, 100M companies), the GTM Context Graph that captures why deals happen, and universal access through APIs and MCP make it the strongest recommendation. In a Fortune 500 competitive evaluation, ZoomInfo's data was independently confirmed to outperform all competitors evaluated.

ZoomInfo Pricing

ZoomInfo uses a consumption-based pricing model with no publicly listed prices for paid tiers. Costs depend on usage patterns, number of users, monthly credit volume, features selected, and contract length.

Free entry points:

• ZoomInfo Lite: A permanent free tier (not a trial) with access to ZoomInfo's B2B database, 10 monthly export credits, individual and company searches, the ReachOut Chrome Extension, and WebSights Lite for website visitor identification. No credit card required.

• 7-day free trial: Separate from Lite, with access to core platform features including contact and company search, sales intelligence, intent signals, and email outreach.

Paid plans are organized into Sales tiers (Professional, Advanced, Enterprise) and Marketing tiers (Marketing Demand, ABM Lite, ABM Enterprise), each adding further capabilities. Credits work on a 1 credit = 1 export model; searching and viewing data does not consume credits. API access is included in all relevant plans.

Who Should Use ZoomInfo?

Choose ZoomInfo if:

• Your revenue team needs external B2B intelligence (contacts, companies, intent signals, technographics) that InsightSquared's CRM-dependent analytics cannot provide, and you want to identify in-market buyers before they enter your pipeline.

• You want an intelligence layer that captures why deals move or stall, not just that they moved, through the GTM Context Graph that fuses your CRM data with conversation intelligence, intent signals, and behavioral data.

• You need access to your go-to-market intelligence across surfaces: GTM Workspace for seller execution, GTM Studio for marketing and RevOps, or APIs and MCP in any third-party tool or AI agent.

Ready to go beyond CRM analytics? Start with ZoomInfo Lite for free, or request a demo to see how the GTM Context Graph can strengthen your revenue operations.

2. Clari: Best Alternative for Enterprise Revenue Orchestration Across Any CRM

Source: Clari

Clari is an enterprise Revenue Orchestration Platform that directly addresses the limits InsightSquared teams hit when Salesforce dependency becomes a constraint or forecasting accuracy requirements outgrow what an analytics overlay can deliver. Following its December 2025 merger with Salesloft, Clari now positions itself as the industry's first Predictive Revenue System. Its key capabilities include:

• AI revenue forecasting with rep-by-rep and deal-by-deal rollups built on automatically captured activity data

• Revenue Database (RevDB), a proprietary time-series data engine that continuously snapshots, stores, and corrects every pipeline signal change

• Clari Copilot with real-time in-call battlecards that surface competitive positioning during live calls

• Multi-CRM compatibility with native support for Salesforce, HubSpot, and Pipedrive

Why Choose Clari Over InsightSquared for Enterprise Revenue Orchestration?

Clari stands out in the following areas:

• AI Forecasting That Doesn't Break When CRM Hygiene Slips

InsightSquared's forecasting depends on Salesforce data quality, and users frequently report that CRM inconsistencies skew reports. Clari's AI forecasting runs on its proprietary RevDB, which automatically snapshots, stores, and corrects CRM data and sales activity in real time. Its Capture module collects 47% more contact data and activity than manual entry, processing 300 million sales emails and 40 million meetings annually.

Source: Clari

• Real-Time In-Call Coaching, Not Just Post-Call Analysis

InsightSquared's conversation intelligence records and transcribes calls for post-call review. Clari Copilot goes further: it shows relevant guidance on-screen when trigger phrases appear in buyer speech. Seven real-time battlecards ship out of the box, and sellers using them see 10% more wins on average.

• CRM-Agnostic Pipeline Inspection

InsightSquared was built as a Salesforce analytics layer, making it a non-starter for multi-CRM environments. Clari's integrations architecture supports Salesforce, HubSpot, and Pipedrive natively, letting teams toggle between CRM instances or roll up forecasts across environments in a single view.

NOTE: We also evaluated People.ai (now rebranded as Backstory) for this slot. While People.ai offers strong AI-powered activity capture and account-level relationship intelligence, its CRO-level forecast inspection is lighter than Clari's, and it lacks the full revenue orchestration stack. For enterprise RevOps teams, Clari is the stronger recommendation.

For a closer look at how Clari and People.ai compare on revenue intelligence capabilities, see our Clari vs People.ai comparison.

Clari Pricing

Clari does not publish specific pricing tiers. The pricing page directs buyers to a quote form, noting no platform fees for integrations or support. A Clari Copilot Free Trial and five free Align licenses are available without a quote.

Who Should Use Clari?

Choose Clari if:

• Your RevOps team manages 50+ reps and requires CRO-level forecast inspection with AI that surfaces deal risk before it becomes a miss.

• Your sales environment spans multiple CRM systems, or you need a forecasting layer that doesn't require CRM standardization first.

• You need conversation intelligence that supports reps during live calls with real-time battlecards, not only post-call transcript review.

3. Gong: Best Alternative for Conversation-First Deal Intelligence

Source: Gong

Gong is a Revenue AI Operating System that builds its intelligence layer on recorded customer conversations rather than CRM fields. Where InsightSquared's forecast accuracy depends on what reps log, Gong captures every call, email, and web conference and analyzes them against 300+ behavioral signals per interaction. Its key capabilities include:

• AI Deal Analytics from 300+ conversational signals per interaction, scored to produce deal health predictions independent of CRM entries

• Deal Boards surfacing pipeline risk from conversation evidence, not manual stage updates

• AI Call Reviewer and Scorecards evaluating every rep call against configurable benchmarks

• Gong Agents: 15+ specialized AI agents included at no additional cost

• 300+ native integrations via the Gong Collective, plus MCP server support

Why Choose Gong Over InsightSquared for Conversation-First Revenue Intelligence?

Gong stands out in the following areas:

• Intelligence From Conversations, Not CRM Entries

InsightSquared relies on CRM data quality for its ML models, and its own research found that 68% of companies miss their forecast by more than 10%. Gong takes a different approach: its research shows that only 1% of customer interactions make it into the CRM. The AI Deal Predictor trains on 300+ buying signals from 2.5 billion conversations, surfacing risk no CRM-dependent model can match. Deals with specific email red flags have 33% lower win probability, signals invisible to InsightSquared's analytics.

• Vendor Stability and Current Analyst Validation

InsightSquared's last standalone press release dates to June 2021, and its brand is being absorbed into Mediafly's Revenue360. Gong remains independent with a $7.25B valuation and 5,000+ customers. Gartner named it a Leader in the 2025 Magic Quadrant for Revenue Action Orchestration, placing highest on both Ability to Execute and Completeness of Vision.

• Coaching Built From Conversation Evidence

InsightSquared's Guided Selling infers rep behavior from logged touchpoint frequency. Gong's AI Call Reviewer evaluates every rep call against configurable scorecards. The AI Trainer converts winning conversations into realistic role-play scenarios, and the Whisper system nudges reps with coaching feedback based on top-performer behaviors.

Source: Gong

NOTE: We also evaluated Revenue.io for this slot. While Revenue.io offers strong real-time conversation guidance during calls, Gong provides the most complete deal intelligence layer for teams that need to understand why deals win or lose from conversation evidence. Salesloft (now merged with Clari) is stronger on sales engagement sequencing.

Gong Pricing

Gong uses a fully custom, quote-based pricing model. Three factors govern proposals: per-user license fees, a platform fee based on total user count, and specific application modules selected. Gong Foundation (core platform) includes call recording, transcription, AI Ask Anything, all 300+ integrations, and all 15+ Gong Agents at no additional charge.

Collaborator seats for non-selling stakeholders are free. Add-ons include Gong Engage (sales engagement), Forecast (pipeline and predictions), Enable (coaching and training), and Data Cloud (export to Snowflake/Databricks/BigQuery).

For a complete breakdown of Gong's plans and what each tier costs, see our Gong Pricing guide.

Who Should Use Gong?

Choose Gong if:

• Your forecast accuracy problem is a data quality problem: reps aren't logging what happened on calls, and your pipeline reviews rely on self-reported data rather than what prospects actually said.

• You're scaling a sales team and need AI-scored coaching that works at volume without requiring every manager to listen to every recording.

• You want to consolidate conversation intelligence, pipeline management, sales engagement, and forecasting into one platform with current analyst validation.

4. Avoma: Best Alternative for Small Teams at Published Per-Seat Pricing

Source: Avoma

Avoma is an AI meeting assistant and conversation intelligence platform that serves as a practical InsightSquared alternative for SMBs and growth-stage teams. Where InsightSquared requires clean Salesforce data and enterprise implementation, Avoma derives intelligence from conversations. Its key capabilities include:

• AI meeting recording and transcription in 60+ languages with structured AI summary notes

• AI call scoring using MEDDIC and SPICED scorecard frameworks

• Revenue intelligence with deal risk alerts, pipeline forecasting, and two-way CRM field updates to Salesforce and HubSpot

• Published pricing starting at $19 per user per month, with a 14-day free trial

Why Choose Avoma Over InsightSquared for Small Team Revenue Intelligence?

Avoma stands out in the following areas:

• Intelligence From Conversations, Not Just CRM Fields

InsightSquared's models depend on clean Salesforce data; a 15-person team without mature CRM hygiene gets degraded outputs. Avoma automatically records and transcribes calls, then organizes content into structured Smart Categories (Pain Points, Next Steps, Budget, Competitor mentions) pushed to CRM automatically. Deal health scoring comes from conversation patterns, not rep data entry. A Live Methodology Mentor detects MEDDIC criteria being covered in real time and prompts reps on what hasn't been addressed.

Source: Avoma

• Published Pricing That Lets Buyers Plan Without a Sales Call

InsightSquared publishes no dollar amounts, routes visitors to a contact form, and enforces 24-month auto-renewal contracts with a 30-day non-renewal window. Avoma publishes every price: Startup at $19/user/month, Organization at $24, Enterprise at $39, with Conversation Intelligence and Revenue Intelligence add-ons at $29/seat each. A six-person team can calculate its full-year cost in three minutes.

• CRM-Agnostic Meeting Intelligence

InsightSquared was built as a Salesforce layer. Avoma treats Salesforce and HubSpot as equals with full two-way sync to both, and captures conversations across Zoom, Google Meet, Microsoft Teams, WebEx, and multiple dialer integrations.

NOTE: We also evaluated Jiminny and tl;dv. Jiminny offers strong coaching workflows but lacks Avoma's built-in revenue intelligence and forecasting. tl;dv is a capable meeting recorder but doesn't include deal health scoring or sales methodology tracking. Avoma provides the most complete single-platform replacement for teams needing meeting intelligence, coaching, and revenue analytics together.

Avoma Pricing

• Startup Plan: $19/user/month (annual); up to 25 seats. Includes unlimited scheduling, recording, transcription, AI summaries, and CRM sync.

• Organization Plan: $24/user/month (annual); up to 100 seats. Adds custom AI topics, group scheduling, limited conversation intelligence, and API access.

• Enterprise Plan: $39/user/month (annual only); 10-seat minimum. Adds SSO, HIPAA compliance, and dedicated success manager.

• Add-Ons: Conversation Intelligence and Revenue Intelligence at $29/seat/month each. Lead Router at $19/seat/month.

A 14-day free trial of the Organization plan (including all add-ons) is available with no credit card required.

Who Should Use Avoma?

Choose Avoma if:

• Your team is smaller than 200 people and you want conversation intelligence and revenue analytics without committing to an enterprise platform that requires clean Salesforce data and professional implementation.

• Your primary blocker with InsightSquared was pricing opacity, long contract terms, or CRM dependency that doesn't match your tech stack.

• You need meeting intelligence as a core capability (note-taking automation, AI summaries, CRM enrichment from conversations) alongside pipeline tracking and coaching.

5. Revenue Grid: Best Alternative for Salesforce Teams Needing Clean CRM Data First

Source: Revenue Grid

Revenue Grid is a Revenue Action Platform that addresses InsightSquared's foundational problem at its root: any analytics layer is only as accurate as the activity data flowing into it. Instead of layering intelligence on top of whatever Salesforce contains, Revenue Grid automatically creates the clean, complete data in the first place. Its key capabilities include:

• Automated zero-touch activity capture logging every email, meeting, and call to matching Salesforce records without rep input

• Revenue Signals delivering AI-guided selling alerts natively inside Salesforce fields

• Salesforce-native data storage with indefinite historical retention and custom object sync

• An Inbox Sidebar for Outlook and Gmail embedding Salesforce access inside the email client

Why Choose Revenue Grid Over InsightSquared for CRM Data Quality?

Revenue Grid stands out in the following areas:

• Eliminates the CRM Data Dependency That Undermines InsightSquared

InsightSquared's analytics accuracy depends on clean CRM data. Revenue Grid attacks this at the source: its Activity Capture module runs server-side synchronization that logs all emails, calendar events, and contacts to correct Salesforce records automatically, resulting in 400% more CRM activity logged, 85% fewer data entry errors, and 30+ hours saved per person per month.

• Guided Selling Signals Inside Salesforce, Not a Separate Platform

InsightSquared's Guided Selling surfaces in its own UI, requiring context-switching. Revenue Grid's Revenue Signals write natively to Salesforce fields and appear inside Salesforce, the Inbox Sidebar, and Microsoft Teams. 12 pre-configured signals ship out of the box, covering common deal-risk scenarios: passed close dates, stage stagnation beyond 30 days, and deals with stage updates but no corresponding activity. The RG Mentor layer provides a conversational AI interface embedded inside Salesforce for deal-specific queries.

Source: Revenue Grid

• Salesforce-Native Architecture With Indefinite Data Retention

Revenue Grid writes all captured data directly into the customer's Salesforce org with indefinite retention and custom Salesforce object sync. Einstein Activity Capture caps data at six months by default. Revenue Grid's unlimited historical sync closes that gap on day one.

NOTE: We also evaluated Ebsta for this slot. Ebsta was historically one of the strongest Salesforce-native activity capture tools, but Fullcast acquired it in 2025 and its standalone roadmap is now less predictable. Revenue Grid's independent product is better suited for teams wanting a focused activity capture and guided selling specialist.

Revenue Grid Pricing

• Activity Capture 360: $30/user/month. Automated capture, Inbox Sidebar, online scheduling, and native Salesforce reporting.

• Knowledge Capture: $49/user/month. Everything above plus AI-powered chat and search across sales data.

• Revenue Grid Ultimate: $149/user/month. Everything above plus True Pipeline forecasting, sales cadences, relationship intelligence, deal guidance, and RG Mentor.

All plans are billed annually. A 14-day free trial is available.

Who Should Use Revenue Grid?

Choose Revenue Grid if:

• Your team runs Salesforce and has persistent CRM data quality problems: reps consistently fail to log activities, and pipeline visibility is unreliable because of it.

• You want guided selling signals and AI deal coaching to appear inside Salesforce and the email inbox, not in a separate platform reps must remember to open.

• You need to replace Einstein Activity Capture with a solution that retains data indefinitely and syncs to custom Salesforce objects.

6. HubSpot Sales Hub: Best Free CRM-Native Alternative for Teams Leaving Salesforce

Source: HubSpot

HubSpot Sales Hub serves as an InsightSquared alternative for teams that want native deal tracking, forecasting, and reporting built directly into their CRM, without the Salesforce licensing that InsightSquared assumes. Its key capabilities include:

• Free CRM with unlimited contact and deal records, no seat limits on the free tier

• Native sales forecasting with customizable deal stages and probability weighting (Professional tier)

• CRM-native reporting via pre-built sales dashboards running directly on HubSpot data

• Conversation Intelligence with call recording and AI transcription built into Professional and Enterprise

• AI-powered deal scoring and Breeze forecasting projections on live CRM data

Why Choose HubSpot Sales Hub Over InsightSquared?

HubSpot Sales Hub stands out in the following areas:

• Published Pricing and a Permanent Free Tier

InsightSquared publishes no pricing and enforces 24-month auto-renewal contracts. HubSpot offers a permanent free CRM tier with no expiration and no seat limits, plus a 14-day free trial of any paid tier that does not auto-bill at trial end.

• CRM-Native Reporting Eliminates Data Quality Dependency

InsightSquared sits as a separate analytics layer reading from Salesforce, creating synchronization lag and "garbage in, garbage out" risks. HubSpot's reports run directly on the CRM database: there is no synchronization step and no gap between when a rep updates a deal and when it appears in a report.

• Platform Continuity and Active Development

InsightSquared's brand is being absorbed into Mediafly's Revenue360. HubSpot is a publicly traded company (NYSE: HUBS) with $3.13 billion in 2025 revenue, 288,706 customers, and an active roadmap. Spring 2026 announcements introduced Smart Deal Progression and Prospecting Agent expansion.

NOTE: We also evaluated Zoho CRM and Pipedrive. Zoho has a free tier but more limited native sales analytics. Pipedrive is strong for pipeline visualization but lacks native conversation intelligence and has no free tier. HubSpot Sales Hub offers the most complete free entry point for teams consolidating CRM and analytics without Salesforce dependency.

HubSpot Sales Hub Pricing

• Free: No cost, no expiration, no seat limits. Core CRM, unlimited contacts and deals, email tracking, meeting scheduler.

• Starter: Starts at approximately $15/seat/month (billed annually). Adds personalized outreach automation.

• Professional: Starts at approximately $90/seat/month (billed annually). Adds sequences, Conversation Intelligence (1,500 transcription hours/month), Sales Analytics suite, AI forecasting, and AI deal scoring.

• Enterprise: Starts at approximately $150/seat/month (billed annually). Adds AI lead scoring, custom objects, deal approvals, and SAML SSO.

Who Should Use HubSpot Sales Hub?

Choose HubSpot Sales Hub if:

• You want to consolidate CRM, reporting, and forecasting into a single platform where all three share one database, eliminating the synchronization dependency.

• You need a free or low-cost entry point while evaluating revenue analytics tooling, without a procurement cycle.

• You're a startup or SMB that cannot justify Salesforce licensing fees plus a separate analytics layer on top.

7. Forecastio: Best Alternative for HubSpot-Native AI Sales Forecasting

Source: Forecastio

Forecastio is an AI sales forecasting and pipeline intelligence platform built exclusively for HubSpot CRM. It replaces manual spreadsheet forecasting with machine learning models trained on a team's historical HubSpot data. Its key capabilities include:

• AI sales forecasting using custom ML, time-series, and weighted pipeline models running simultaneously

• Win probability and close-month prediction for every open deal

• Deal risk detection flagging stalled stages, repeated close date movements, and missing next steps

• Pipeline health overview with stage bottleneck detection, slippage tracking, and deal velocity analysis

• Single-click HubSpot connection with no manual data export required

Why Choose Forecastio Over InsightSquared for HubSpot-Native Forecasting?

Forecastio stands out in the following areas:

• HubSpot-First Architecture Where InsightSquared Is Salesforce-First

InsightSquared's reports, ML models, and activity capture are optimized for Salesforce. While a HubSpot integration launched in 2020, HubSpot users get a secondary experience. Forecastio's ML models are calibrated per customer based on that company's own historical HubSpot data, predicting not only whether deals will close, but when they will close.

Source: Forecastio

• Published, Predictable Pricing

InsightSquared publishes no pricing and enforces 24-month auto-renewals. Forecastio lists both tier prices on its pricing page: $249/month for sales forecasting and $369/month for forecasting plus pipeline intelligence. A revenue team can calculate its full annual cost in under a minute.

• Fast Implementation

InsightSquared requires considerable setup: clean CRM data, custom object mapping, and often external implementation partners. Forecastio's onboarding consists of connecting HubSpot via OAuth, selecting pipelines, and choosing forecasting methods. ML models begin calibrating against historical deal data at connection.

NOTE: We also evaluated Clari and Gong Forecast. Clari is a strong choice for enterprise Salesforce teams needing revenue orchestration, and Gong Forecast layers prediction on top of conversation intelligence. Forecastio offers the most focused AI forecasting experience for HubSpot-native teams without the implementation overhead or enterprise contract the larger platforms require.

Forecastio Pricing

• Sales Forecasting: $249/month, billed annually. Includes 2 seats (additional at $49/month each), AI forecasting, time-series models, automated pipeline stage probabilities, what-if scenarios, forecast audit trail, and accuracy tracking.

• Forecasting & Pipeline Intelligence: $369/month, billed annually. Includes 2 seats (additional at $69/month each). Everything above plus pipeline health overview, stage bottleneck detection, slippage tracking, and enhanced deal signals.

Who Should Use Forecastio?

Choose Forecastio if:

• Your team runs HubSpot as its primary CRM and has outgrown HubSpot's native forecasting, but isn't at the scale where enterprise platforms like Clari or Gong make sense.

• You need a defensible, AI-backed revenue number for board meetings, grounded in your actual historical HubSpot deal patterns.

• Your go-to-market stack is entirely HubSpot-native with no plans to migrate to Salesforce, making InsightSquared's Salesforce-first architecture a poor fit.

The Final Verdict

InsightSquared excels at turning Salesforce data into pre-built RevOps reports and AI-powered forecasts. But different team structures and growth stages call for specialized solutions. Based on our research, here are the best alternatives:

• ZoomInfo for B2B data intelligence, the GTM Context Graph, and AI-powered deal execution that goes well beyond CRM analytics

• Clari for enterprise revenue orchestration with CRM-agnostic forecasting and real-time in-call coaching

• Gong for conversation-first deal intelligence built on 300+ behavioral signals from actual buyer interactions

• Avoma for small teams that want meeting intelligence, coaching, and revenue analytics at transparent, published pricing

• Revenue Grid for Salesforce teams that need to fix CRM data quality at the source before any analytics layer can be trusted

• HubSpot Sales Hub for teams consolidating CRM and analytics into one free-to-start platform without Salesforce dependency

• Forecastio for HubSpot-native teams that need AI forecasting with fast setup

The right choice depends on where InsightSquared's limitations hit your team hardest. Some organizations will benefit from replacing InsightSquared entirely; others might complement their existing stack with stronger capabilities in a specific area.

Ready to go beyond CRM analytics? Start with ZoomInfo Lite for free and see how B2B intelligence, the GTM Context Graph, and AI-powered execution can strengthen your go-to-market operations.

InsightSquared Alternatives FAQ

Why do businesses look for InsightSquared alternatives?

InsightSquared's most common limitations include its Salesforce dependency (making it a poor fit for HubSpot or multi-CRM teams), pricing opacity with no publicly disclosed costs, the Mediafly acquisition creating brand and roadmap uncertainty, and the "garbage in, garbage out" problem where CRM data quality issues directly degrade analytics accuracy.

Teams also look elsewhere when they need external B2B intelligence (contacts, intent signals, technographics) that InsightSquared's CRM-analytics approach cannot provide.

What is the best overall InsightSquared alternative?

There is no single best alternative because InsightSquared covers multiple functions. ZoomInfo is the top choice for teams that need B2B data intelligence and AI-powered go-to-market execution. Clari leads for enterprise revenue orchestration with CRM-agnostic forecasting. Gong is the strongest option for conversation-first deal intelligence built on actual buyer interactions rather than CRM field entries.

For a direct comparison of these two leading platforms, see our Clari vs Gong guide.

Is there a free alternative to InsightSquared?

HubSpot Sales Hub offers a permanent free CRM tier with unlimited contacts and deals, basic pipeline management, and email tracking at no cost. ZoomInfo Lite provides a permanent free tier with access to ZoomInfo's B2B database and 10 monthly export credits. Both offer more accessible entry points than InsightSquared's quote-only, demo-required model.

Which InsightSquared alternative is best for HubSpot users?

Forecastio is built for HubSpot CRM, offering AI sales forecasting with ML models calibrated on your specific HubSpot deal history. For teams that want a full CRM and analytics platform on HubSpot, HubSpot Sales Hub Professional includes native forecasting, conversation intelligence, and sales analytics.

Avoma also treats HubSpot and Salesforce as equal CRM targets for its meeting intelligence and revenue analytics.

How does ZoomInfo compare to InsightSquared for revenue intelligence?

ZoomInfo provides an entirely different category of intelligence. InsightSquared analyzes existing CRM data to improve forecasting and reporting. ZoomInfo provides the external B2B intelligence layer (500M contacts, 100M companies, buyer intent signals, technographics) that CRM data alone cannot deliver, plus the GTM Context Graph that captures why deals move or stall.

Teams that need both CRM analytics and external market intelligence find ZoomInfo addresses a gap InsightSquared was never designed to fill.

What happened to InsightSquared after the Mediafly acquisition?

Mediafly acquired InsightSquared in January 2022 and has progressively absorbed it into Mediafly's Revenue360 platform. The InsightSquared pricing page now redirects to Mediafly, demo links route to Mediafly's Revenue360 demo, and the last standalone press release dates to June 2021.

The InsightSquared technology continues to operate as Mediafly's revenue intelligence and analytics layer under the Intelligence360 brand, but the independent roadmap is frozen.

Which alternative is best for teams with CRM data quality issues?

Revenue Grid directly addresses the CRM data quality problem by automatically capturing 400% more activity data and writing it to Salesforce with zero rep effort. Clari's proprietary Revenue Database similarly builds forecasts from autocaptured data rather than manually maintained CRM fields, achieving 98% forecast accuracy by week two.

Both are stronger starting points than InsightSquared for teams whose analytics have been unreliable because the underlying CRM data is incomplete.