Lusha Pricing: Plans and Costs for 2026

Last updated: May 2026

Quick Answer: How Much Does Lusha Cost?

Lusha offers four paid plans plus a permanent free tier.

• Free gives you 40 credits/month at no cost.

• Starter runs $49.90/month (or $37.45/month annually) for 4,800 credits per year and one user.

• Pro starts at $69.90/month ($52.45/month annually) for 7,200 credits per year and two users, with a credit slider that scales up to $174.95/month annually for 24,000 credits per year.

• Premium starts at $399.90/month ($299.95/month annually) for 40,800 credits per year and five users, with a credit slider that scales up to $659.95/month annually for 98,400 credits per year.

• Scale is custom-quoted for enterprise teams, with 50%+ off the per-credit price.

Every plan runs on a unified credit pool covering four activity categories: data reveals, workflow automations, sales intelligence (signals), and client engagement (Lusha Engage and Lusha Conversations). Revealing an email costs 1 credit. A phone number costs 5. A recorded call through Lusha Conversations costs 8. The mix of activities your team runs determines how far your credits actually stretch.

If you are evaluating Lusha against other options, the Lusha alternatives page covers the full competitive landscape, and the Lusha vs ZoomInfo comparison walks through the head-to-head.

Table of Contents

• Lusha Pricing Summary

• How Lusha Credits Work

• Lusha Plan Breakdown

• Lusha Plan Comparison Matrix

• Hidden Costs and Contract Terms

• Real Usage Scenarios: What Credits Actually Buy You

• Where Lusha Falls Short

• Best Lusha Alternative: ZoomInfo

• ZoomInfo Product Capabilities

• Lusha vs. ZoomInfo: Feature Comparison

• Decision Matrix: Choose Lusha or ZoomInfo

• Lusha Pricing FAQ

Lusha Pricing Summary

The key difference: Lusha charges 5 credits for a phone number and 1 for an email. ZoomInfo uses a 1 credit = 1 export model regardless of data type. There is no phone penalty. ZoomInfo also includes proprietary intent data, website visitor identification, and conversation intelligence that Lusha does not offer at any price tier.

Lusha holds a G2 rating of 4.3/5 stars across 1,492 reviews, which reflects strong user satisfaction in the SMB and mid-market segment.

Evaluating your options? Talk to someone to learn more about how ZoomInfo can help you.

How Lusha Credits Work

Lusha credits are the single currency used across all plans and access methods, including the platform, browser extension, Lusha Engage, Lusha Conversations, and API. You spend credits only when you reveal data or take certain actions, not when you search. The cost depends on what you are revealing or doing.

Key credit rules:

• Re-revealing a previously unlocked record costs nothing

• Searches are free; credits are only consumed on reveal or action

• Monthly plan credits roll over up to 2x the monthly limit (Pro and Premium only)

• Annual plan credits are issued upfront for the year and do not roll over at year-end

• Free and Starter plans have no documented rollover

The unified credit pool means all four activity categories draw from the same bucket. A team running aggressive Lusha Conversations (recording 100 calls per rep per month) consumes 800 credits per rep just on call recordings, leaving less for email reveals, phone reveals, and signals. The 5:1 phone-to-email ratio is the most widely discussed variable, but for teams also using CI, the 8-credit-per-call cost is equally important to model.

Lusha Plan Breakdown

Lusha Free Plan: 40 Credits/Month

Lusha's free plan is permanent, not a trial. It includes the browser extension, verified emails and phones, CRM integrations, and access to Lusha Engage and Lusha Conversations. At 40 credits per month, the plan suits occasional lookups and testing data quality, not sustained outbound. No credit card required.

Lusha Starter Plan: $49.90/Month (or $37.45/Month Annually)

At 4,800 credits per year, a rep spending those entirely on email reveals reaches 4,800 contacts annually. The same budget covers 960 phone reveals, or some blend of the two. On annual billing, all 4,800 credits are available immediately at contract start; unused credits at year-end are forfeited.

Lusha Pro Plan: From $52.45/Month Annually

Pro is not a fixed price point. It uses a credit slider: from 7,200 credits per year at $52.45/month (billed annually) to 24,000 credits per year at $174.95/month (billed annually). All Pro configurations include 2 seats.

The 5:1 phone-to-email credit asymmetry is especially important at Pro volumes. At the default Pro configuration (7,200 credits/yr, 2 seats), a two-rep team spending 50% of credits on phone reveals burns through credits at 3x the rate of an email-only team, reducing the effective annual yield to around 2,400 phone reveals across both reps.

Lusha Premium Plan: From $299.95/Month Annually

Premium also uses a credit slider, with more range than Pro. Starting at $299.95/month annually (40,800 credits/yr, 5 seats), Premium scales through several volume checkpoints to $659.95/month annually (98,400 credits/yr, 5 seats).

Source: Lusha pricing page and Amplemarket TCO analysis, May 2026.

At the base Premium tier ($299.95/mo, 40,800 credits/yr across 5 reps), each rep has roughly 8,160 credits annually: around 8,160 emails, or 1,632 phone reveals, or a mix. Heavy Lusha Conversations usage (at 8 credits per call) competes with those data reveals directly.

Lusha Scale Plan: Custom Pricing

Scale is Lusha's custom-enterprise tier for large organizations. Pricing requires a sales conversation and annual contract commitment.

Scale is designed for organizations running high-volume contact enrichment and signal workflows across large teams. The 50%+ per-credit discount is only relevant for teams consuming well above 100,000 credits per year.

Lusha Plan Comparison Matrix

Hidden Costs and Contract Terms

The headline per-month price is not the total cost. Five categories of additional spend regularly appear in Lusha deployments.

Credit overages. When annual plan credits run out mid-cycle, additional credits are sold at a higher per-credit rate than the bundled allocation. Active outbound teams commonly run 1.5x to 2x their allocated credits in the second half of the contract year, depending on campaign volume and data mix.

Phone dialer. Lusha Engage is email-only. Teams running phone outbound need a separate dialer. Aircall starts at approximately $30 per user per month. Orum and Nooks start higher. For a 25-user team, dialer licenses add $9,000 to $20,000 or more per year.

Conversation Intelligence credit draw. Lusha Conversations is included on all tiers, but it costs 8 credits per recorded call. A rep recording 100 calls per month consumes 800 credits monthly on CI alone. At the default Pro configuration (600 credits per month), CI alone would exceed the monthly allocation; most teams using Conversations supplement with annual plan credits or upgrade to Premium.

LinkedIn and social automation. Lusha's browser extension surfaces data on LinkedIn but does not run automated social outreach. Teams running LinkedIn sequencing add tools like HeyReach, LinkedHelper, or Expandi at $99 to $250 per user per month.

Annual contract terms. Per Lusha's Terms and Conditions, annual plan subscribers are obligated to fulfill the full payment for the contract term. Monthly plans can be canceled at any time, though payments are non-refundable. Annual plan credits that go unused at year-end are forfeited.

Real Usage Scenarios: What Credits Actually Buy You

Email-focused team (1 rep, Starter, annual): 4,800 credits per year means 4,800 email reveals, roughly 400 per month. If this rep records 50 calls per month through Lusha Conversations (50 calls x 8 credits = 400 credits), the Starter plan has 4,400 remaining credits for data reveals, not 4,800. Net email capacity: about 367 emails per month.

Mixed outreach team (2 reps, Pro default, annual): 7,200 credits per year across 2 reps, about 3,600 per rep. Assuming 60% email reveals (1 credit) and 30% phone reveals (5 credits) and 10% signals, the blended credit cost per outreach action is approximately 2.3 credits. That yields around 1,565 meaningful outreach actions per rep per year, or about 130 per month.

Phone-heavy team (5 reps, Premium default, annual): 40,800 credits per year across 5 reps, about 8,160 per rep. A rep running mostly cold-call sequences spends the majority of credits on phone reveals at 5 credits each, reaching approximately 1,600 phone-number reveals annually. Compare this to ZoomInfo's 1 credit = 1 export model, where the same rep would get 8,160 phone number reveals for the same credit volume.

The credit math matters most for mixed-use teams. If your team's outreach is heavy on calls, ZoomInfo's flat-rate export model delivers substantially more usable data per credit.

Where Lusha Falls Short

Lusha delivers accurate contact data and clean browser-extension UX. But several gaps become apparent once teams move beyond basic prospecting.

Email-only outreach. Lusha Engage handles email sequencing, but it has no native phone dialer. Teams running cold-call sequences need a separate dialer tool. Lusha Conversations records calls after the fact but does not place them.

Credit pool competition. Lusha Conversations (CI), signals, and data reveals all draw from the same unified credit pool. The more your team uses CI, the fewer credits are available for contact reveals. This is a structural constraint that does not apply to ZoomInfo's Chorus, which is priced separately from data credits.

No LinkedIn automation. The browser extension shows contact data on LinkedIn profiles but does not automate outreach. Teams running LinkedIn sequences add a third-party tool.

Intent data is a third-party resell. Lusha sources buying signals from Bombora's Company Surge data cooperative, a third-party resell. ZoomInfo collects proprietary intent from 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings.

No ABM or marketing orchestration. Lusha has no advertising, display, FormComplete, or audience activation layer. Teams with demand gen requirements will maintain ZoomInfo or a separate platform.

Limited post-sale coverage. Lusha is a prospecting and enrichment platform. There is no conversation intelligence at the enterprise scale of Chorus (14 patents), no native RevOps operations layer, and no website visitor identification equivalent to ZoomInfo WebSights.

For a deeper view of how Lusha performs across all these dimensions, see our Lusha review.

Best Lusha Alternative: ZoomInfo

ZoomInfo is an all-in-one AI GTM Platform that connects contact data, intent signals, conversation intelligence, and deal context into a single system. Where Lusha focuses on contact data access, ZoomInfo covers the full revenue motion from prospecting through deal execution.

The platform is built on three pillars. The first is data: 500M+ contacts, 100M+ companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business emails, verified through a multi-source pipeline including ML scanning across 28 million domains, 300+ human researchers, and a community of 200,000+ contributors. First-party data accuracy reaches up to 95%.

The second pillar is the GTM Context Graph, the intelligence layer that processes 1.5B+ data points daily by fusing ZoomInfo's B2B data with customer CRM records, conversation transcripts, and behavioral signals into a unified reasoning layer. This is what separates ZoomInfo from a contact data tool: the Context Graph understands why deals move, not just that they moved.

The third pillar is Universal Access: APIs and MCP (any tool or AI agent), GTM Workspace (sellers), and GTM Studio (marketers, RevOps, GTM engineers). The same data and intelligence is available across all three access lanes.

What ZoomInfo customers say: Seismic, a revenue enablement platform, used GTM Workspace to improve outbound productivity. The result: a 54% productivity gain, 11.5 hours saved per week per rep, and 39% of pipeline generated from ZoomInfo signals. (Seismic case study.) MarketSpark grew revenue opportunities 5x using ZoomInfo's Company Data Cube by identifying prospects that manual data ingestion had previously missed. (MarketSpark case study.)

ZoomInfo pricing is free to start with consumption credits based on usage. There is no publicly listed per-tier price. ZoomInfo Lite provides a free entry point with 10 monthly export credits, contact and company search, Chrome extension, and website visitor identification. Paid plans are custom-quoted based on seats, credit volume, features, and contract length.

Note that ZoomInfo and Lusha both offer ZoomInfo MCP and Lusha MCP servers respectively. ZoomInfo's MCP exposes verified data plus GTM Context Graph signals, enabling AI agents to reason across deal context, not just look up contacts.

ZoomInfo Product Capabilities

ZoomInfo Lite (Free)

Bottom Line: ZoomInfo Lite trades export volume for broader capabilities, making it better for teams that value account-level intelligence over high-volume contact lookups.

ZoomInfo Sales: Custom Pricing

ZoomInfo's paid sales product delivers the core prospecting capabilities at the baseline and adds intelligence, automation, and AI as you scale.

At the core prospecting level: 120M+ direct-dial phone numbers, 200M+ verified business emails, 300+ company attributes, territory management, CRM integrations (Salesforce, HubSpot, and more), AI-drafted email generation, and an intelligent dialer. Unlike Lusha's credit model where phone numbers cost 5x more than emails, ZoomInfo uses a 1 credit per export model. A direct dial and an email cost the same.

Moving up in capability: proprietary buyer intent signals from 210 million IP pairings and 6 trillion+ keyword-to-device pairings per month, Account Fit Score, Champion Tracking, company hierarchy data, funding insights, technographics, and automated GTM plays. Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with closed-won deals in your pipeline rather than requiring manual topic selection.

At the enterprise level: real-time buyer intent, AI account summaries, custom intent signals, earnings call signals, competitor alerts, advanced workflows, and the full GTM Context Graph intelligence layer. GTM Workspace gives sellers a single workspace with AI agents that handle account research, signal monitoring, outreach drafting, and CRM updates. Dedicated CSM and guided onboarding are included at the enterprise level.

ZoomInfo Additional Products

Beyond the core Sales platform, ZoomInfo offers capabilities with no equivalent in Lusha's product suite:

Chorus (Conversation Intelligence): Automatic recording, transcription, and AI analysis of all customer calls and meetings. 14 technology patents using proprietary ML. Captures deal context that feeds the GTM Context Graph. Priced separately from data credits.

GTM Studio: An AI orchestration canvas for designing audiences, enriching data, and activating multi-channel GTM plays. Includes waterfall enrichment from 25+ alternative data sources at no additional cost.

WebSights (Website Visitor Identification): Resolves anonymous website traffic to companies with buying team identification. Triggers tailored outreach based on company profile and intent signals.

Marketing (ABM): Account-based marketing with a native Demand-Side Platform, FormComplete (reducing forms to a single field), and contact-level website visitor identification.

Lusha vs. ZoomInfo: Feature Comparison

Data Scale and Coverage

Lusha maintains a database of 280M+ verified contacts, 152M+ emails, 280M+ direct dials, and 30M+ company profiles. Published accuracy claims: 98% email deliverability and 85-86% phone accuracy. Data sourcing excludes LinkedIn scraping. Lusha holds ISO 27701, GDPR, and CCPA certifications, giving it particular strength for EMEA compliance.

ZoomInfo operates a larger B2B data platform: 500M+ contacts, 100M+ companies, 135M+ verified phone numbers, and 200M+ verified business emails. Data flows through a multi-source verification pipeline including automated ML scanning 28 million site domains daily, a community of 200,000+ users who contribute data, third-party partner data covering 95 million businesses, and 300+ human researchers. First-party data accuracy reaches up to 95%. Global coverage includes 34M+ company profiles and 200M+ professional profiles outside North America.

Verdict: ZoomInfo provides broader coverage (500M vs. 280M contacts, 100M vs. 30M companies), deeper company intelligence (300+ attributes, org charts, technographics), and a larger verified phone number set (135M vs. 280M direct dials, noting the different verification methodologies). Lusha provides strong accuracy within its coverage area, with particular strength in EMEA compliance.

Intent Signals and Buying Intelligence

Lusha sources buying signals from Bombora's Company Surge data, a third-party data cooperative of 5,000+ B2B sites. Signals refresh weekly against a 12-week rolling baseline. Lusha also tracks job changes, funding, hiring trends, and technology adoption. AI Recommendations surface lookalike prospects based on user activity and intent data.

ZoomInfo tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings sourced monthly, a proprietary collection method. Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success in your pipeline rather than requiring manual topic selection. WebSights resolves anonymous website traffic to companies with buying team identification. The GTM Context Graph layers these signals with CRM data and conversation intelligence to capture why deals move, not just that they moved.

Verdict: ZoomInfo provides deeper, proprietary intent data collection, the exclusive Guided Intent feature that ties topics to actual deal outcomes, and website visitor identification. Lusha provides third-party intent through Bombora and useful job change tracking, but lacks proprietary signal collection and deal-context correlation.

Pricing Model and Cost Predictability

Lusha publishes self-serve pricing from $0 to $659.95/month (annual billing, Premium max) with transparent credit allocations. The 5:1 phone-to-email cost ratio means actual costs vary based on data mix. The unified credit pool means CI usage also competes with data reveal credits. Annual plans offer a 25% discount with all credits delivered upfront. No implementation fees, but credit overages apply when the annual allocation runs out.

ZoomInfo uses custom-quoted pricing based on seats, credit volume, features, and contract length. This requires a sales conversation. But ZoomInfo's credit system is simpler: 1 credit = 1 export regardless of data type, eliminating the phone penalty. The permanent ZoomInfo Lite tier provides free entry without a sales call, and paid plans are consumption-based rather than fixed-tier.

Verdict: Lusha is better for teams that value transparent, self-serve pricing and want to start quickly without a sales call. ZoomInfo is better for teams with heavy phone number usage (no 5x credit penalty) and those who want simpler credit arithmetic: one export equals one credit.

Platform Completeness

Lusha covers prospecting (Workspace, Extension, Lists, Enrichment), buying signals (Signals, Alerts, AI Recommendations), and email outreach (Engage, email-only). Lusha Conversations provides call recording and CI for all tiers at 8 credits per call. Native automation connectors support Make, n8n, Zapier, Workato, Pipedream, and Albato. Lusha's MCP server for AI tool integration is a notable differentiator (one of only a few contact data vendors with a documented MCP offering).

ZoomInfo covers the full GTM lifecycle: prospecting, intent and signals, conversation intelligence (Chorus, 14 technology patents), marketing (ABM, display ads, FormComplete), operations (enrichment, routing, deduplication from approximately 60 vendors), website chat, sales engagement (via Salesloft partnership), and AI execution (GTM Workspace, GTM Studio). The App Marketplace lists 120 partner integrations. APIs and ZoomInfo MCP deliver intelligence to any third-party tool or AI agent.

Verdict: ZoomInfo covers prospecting through deal execution, conversation intelligence, marketing orchestration, and operational data quality. Lusha covers contact data and basic signals well, with Lusha Conversations adding CI capability, but teams will still need separate tools for native phone dialing, multi-channel sequencing beyond email, website visitor identification, and ABM.

Ready to see the difference? Talk to someone to learn more about how ZoomInfo can help you.

Decision Matrix: Choose Lusha or ZoomInfo

Choose Lusha if...

Choose ZoomInfo if...

The dividing line: Lusha is a contact data platform that does its job well for teams with focused, self-serve prospecting needs. ZoomInfo is an all-in-one AI GTM Platform that connects contact data, intent signals, conversation intelligence, and CRM context into a single system that powers every revenue function from prospecting through deal execution.

Lusha Pricing FAQ

Is Lusha free to use?

Yes. Lusha offers a permanent free plan with 40 credits per month, the browser extension, CRM integrations, and access to Lusha Engage and Lusha Conversations. No credit card required. At 40 credits, you can reveal 40 emails or 8 phone numbers per month, or record 5 calls through Lusha Conversations, which is enough for testing data quality but not for sustained outbound. ZoomInfo also offers a permanent free tier, ZoomInfo Lite, with 10 monthly export credits plus website visitor identification that Lusha's free plan does not include.

How much does Lusha cost per contact?

It depends on what data you reveal and which plan you are on. On Starter ($37.45/month annual, 4,800 credits/yr), an email reveal costs approximately $0.09 and a phone reveal costs approximately $0.47. On Pro at the default configuration ($52.45/month annual, 7,200 credits/yr), an email reveal costs approximately $0.09 and a phone reveal approximately $0.44. ZoomInfo charges 1 credit per export regardless of data type, eliminating the phone number premium.

Does Lusha charge extra for phone numbers?

Yes. Phone numbers cost 5 credits per reveal on both the platform and API, compared to 1 credit for an email address. This 5:1 ratio is the most significant variable in Lusha's pricing model. A team running cold-call sequences burns through credits five times faster than a team doing email-only outreach at the same plan price.

What is the difference between Lusha Pro and Lusha Premium?

Pro includes 2 seats and a credit slider from 7,200 credits per year ($52.45/month annual) to 24,000 credits per year ($174.95/month annual). Premium includes 5 seats, starts at 40,800 credits per year ($299.95/month annual), and scales to 98,400 credits per year ($659.95/month annual) with progressive volume discounts. Premium also adds team credit allocation controls, a free manager seat, Advanced API, and advanced usage analysis.

Do Lusha credits roll over?

On monthly plans, unused credits roll over up to 2x the monthly limit for Pro and Premium tiers. On annual plans, all credits are issued upfront for the year but do not roll over at year-end. Free and Starter plans have no documented rollover.

How many users are included in each Lusha plan?

Free and Starter include 1 user. Pro includes 2 users. Premium includes 5 users (plus 1 free manager seat). Scale is custom. Additional seats can be added, but pricing for extra seats is not published on self-serve plans.

Does Lusha offer annual discounts?

Yes. Annual billing reduces the per-month price by approximately 25% across Starter, Pro, and Premium. The trade-off: annual plan credits are issued upfront and do not roll over at year-end, and Lusha's Terms and Conditions require customers to fulfill the full payment for the contract term.

Can you cancel Lusha anytime?

Monthly plans can be canceled at any time, though payments are non-refundable. Annual plan subscribers are obligated to fulfill the entire payment amount for the contract term per Lusha's Terms and Conditions.

What happens when Lusha credits expire?

When you run out of credits, you cannot reveal additional contact data until the next billing cycle or until you upgrade. Lusha does not charge overage fees; the system stops revealing data. Annual plan credits that are unused at year-end are forfeited.

Does Lusha have an API?

Yes. Full API access starts at the Pro plan. Starter includes API access with strict rate limits. The API supports enrichment, prospecting, signals, and lookalike discovery. Lusha also offers a MCP server for AI tool integration, supporting Claude, ChatGPT, and other AI assistants.

Can Lusha replace ZoomInfo?

For teams whose primary need is verified contact data with self-serve pricing, Lusha handles core prospecting and enrichment at a lower entry price. But Lusha cannot replace ZoomInfo's proprietary intent data (210 million IP pairings), conversation intelligence at enterprise scale (14 patents, independent of data credits), website visitor identification, ABM capabilities, or the GTM Context Graph's deal-level intelligence. Teams needing those capabilities will require ZoomInfo or multiple additional tools alongside Lusha.

Which is better for small teams: Lusha or ZoomInfo?

For small teams (1-5 reps) focused on contact lookups and LinkedIn prospecting, Lusha's transparent pricing and fast onboarding make it the simpler starting point. For small teams that also need intent signals, website visitor data, and AI account prioritization, ZoomInfo Lite provides a free entry point with capabilities Lusha does not include at any price tier, and paid plans add depth that compounds as the team grows.

How does ZoomInfo pricing compare to Lusha?

ZoomInfo pricing is free to start with consumption credits based on usage. Custom quotes are based on seats, credit volume, features, and contract length, and require a sales conversation. The key structural difference: ZoomInfo charges 1 credit per export regardless of data type, while Lusha charges 5 credits for a phone number and 1 for an email. For teams with significant phone prospecting volume, ZoomInfo's model delivers more usable data per credit. ZoomInfo also includes proprietary intent data, website visitor identification, and conversation intelligence that Lusha does not offer at any tier. See ZoomInfo pricing for more detail.

Talk to someone to learn more about how ZoomInfo can help you.

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