Lusha is worth it for sellers and small teams who want verified emails and phone numbers inside LinkedIn, Gmail and their CRM, with public prices and a free plan to start. Reviewers rate it 4.3 out of 5 on G2 from 1,671 reviews and 4.0 out of 5 on Capterra from 398, and the most-mentioned strengths on G2 are contact information and ease of use. The most common complaint is contact data that is inaccurate or out of date, so test it on your own accounts before you buy credits in bulk.
ZoomInfo publishes this review, and ZoomInfo competes with Lusha. Ratings and quotes come from G2, Capterra, TrustRadius, Trustpilot and the Chrome Web Store, with the date we checked them. Product details and prices come from Lusha's own website and docs. We did not create a Lusha account, so the hands-on section is built from Lusha's public material.
Lusha company overview
Company fact | Detail |
|---|---|
What it is | A B2B contact data and prospecting platform: a web app, a browser extension, CRM enrichment, buying signals, email sequences, an API and an MCP server |
Founded | 2016, by Yoni Tserruya (CEO and co-founder) and Assaf Eisenstein (co-founder and president), per Lusha's 2021 funding announcement |
Headquarters | Lusha Systems Inc. lists 800 Boylston St., Boston, Massachusetts, on its website; its 2021 funding announcement described it as headquartered in Tel Aviv, Israel |
Funding | $205 million Series B in November 2021, led by PSG, at a $1.5 billion valuation, bringing total funding to $245 million at the time |
Customers | "Trusted by 280,000+ GTM teams," per Lusha's website |
Data | 515M+ verified contacts and 29M+ companies, per Lusha's data page (checked November 3, 2026) |
Free plan | 40 credits a month, 1 seat, no credit card |
Sources: PR Newswire, November 10, 2021; lusha.com; lusha.com/data; lusha.com/pricing.
Lusha ratings across review sites
Site | Score | Reviews | Checked |
|---|---|---|---|
4.3 out of 5 | 1,671 reviews | November 3, 2026 | |
4.0 out of 5 (ease of use 4.6, customer service 3.9) | 398 reviews | November 3, 2026 | |
8.4 out of 10 | 362 reviews and ratings | November 3, 2026 | |
TrustScore 1.2 out of 5 | 783 reviews | November 3, 2026 | |
(extension) | 4.3 out of 5 | 1.9K ratings, 400,000 users | November 3, 2026 |
The business review sites and the Trustpilot score tell different stories. G2, Capterra and TrustRadius mostly collect reviews from people who use the product. Most recent Trustpilot reviews come from people objecting to their own details being in Lusha's database, which the Trustpilot section below covers.
What users like about Lusha
On G2, the most-mentioned pros are contact information and ease of use, with 87 mentions each, followed by data accuracy (69), accuracy (61) and accurate data (61). TrustRadius's review summary, based on 21 reviews published in the last 18 months, lists accurate emails and phone numbers, filtering for targeted prospecting, the browser extension, CRM integration and time saved on lead generation among its pros, and says Lusha is also valued for its cost-effectiveness and global data coverage. Capterra users rate ease of use 4.6 out of 5.
Phone numbers come up often. Nurudeen O., a business outreach analyst at a 51 to 200 employee telecommunications company, wrote in a 5-star Capterra review dated May 5, 2026: "The data extraction is solid too, often returning multiple phone numbers per contact."
What users dislike about Lusha
Accuracy cuts both ways. On G2, the five most-mentioned cons are data inaccuracy (49 mentions), inaccurate data (42), outdated contacts (36), outdated data (33) and outdated information (33). TrustRadius's AI summary of 21 recent reviews says 67% cite issues like outdated or missing information. It also lists pricing that feels high, with few credits on lower tiers, reported CRM sync failures, limited customization for sequences and templates, and intent data with too little detail and limited export.
Capterra reviewers describe the same themes:
Jerguz A., a project manager at a 51 to 200 employee IT services company, in a 2-star review dated March 26, 2026: "Data is outdated, extracting the list is tedious at best."
Eric N., a business development manager at a 51 to 200 employee IT services company, in a 3-star review dated December 10, 2025: "When I made searches with lots of filters the whole system would bug out and not work properly which was very annoying."
Nurudeen O., in the same May 2026 review quoted above: "sometimes the extension fails to load data correctly or returns incomplete results, which wastes credits and slows down the sales process."
Support is the other gap in the scores. Capterra rates customer service 3.9 out of 5, against 4.6 for ease of use.
What Trustpilot shows
Lusha's Trustpilot profile has a TrustScore of 1.2 from 783 reviews. Of those, 57% are one-star and 18% are five-star. The profile has been claimed since February 2021, and Trustpilot notes that the company "hasn't invited customers recently, so reviews may not be representative." There were 83 reviews in the last 12 months.
Of the 10 most recent reviews, posted between August 19 and October 16, 2026, six come from people objecting to their own phone numbers or details being listed or used for sales calls. Three come from users: two describe problems changing a plan or with credits after canceling, and one praises the customer service team. The last describes a sales meeting. Trustpilot is a useful read on how people feel about appearing in B2B databases, but it says less about how the product performs for its users.
What Lusha changed in 2026
Lusha's data page, 2026 changelog and blog describe a larger database and new enrichment options aimed at coverage and accuracy, plus new signals, API endpoints and AI tools. These are Lusha's own descriptions, and the review scores above include reviews written both before and after them.
A larger database.
Lusha's data page lists 515M+ verified contacts and 29M+ companies, the figure its June 2026 Claude plugin announcement also used. Its September 2025 announcement put the database at 280M contacts.
Waterfall enrichment.
Since July 27, 2026, Lusha's contact enrichment API can fall back to third-party providers you have enabled when Lusha's own data has no match for a field. Since October 5, 2026, it shows which source each email and phone came from.
Claude plugin and MCP.
On June 23, 2026, Lusha announced a Claude plugin that searches contacts and companies, tracks signals and reveals emails and phones using existing credits.
More signals and API endpoints.
Lusha added a Webhooks API (January 26), a Website Visitors API (June 2), a Tables API (July 21), an ICP Fit Score API (October 13), company intent signals (October 14) and ranked Recommendations (October 20).
Conversations, in beta.
Lusha's pricing page lists call recordings and AI insights on every plan, and its Conversations page says the product is "currently in beta and available at no charge to some Premium and Scale plans customers."
Sources: Lusha changelog; Lusha Claude plugin; Lusha data expansion, September 2025; Lusha Conversations.
What Lusha's free plan and extension include
We did not sign up for Lusha, so this section uses Lusha's pricing page, its Chrome Web Store listing and its product pages, checked on November 3, 2026. It describes what Lusha says you get, not results from our own searches.
The free plan.
Free gives 40 credits a month and 1 seat, with no credit card. Revealing a verified email costs 1 credit and revealing a phone number costs 5, so 40 credits cover 40 emails or 8 phone numbers a month. Lusha lists verified emails and phones, basic and advanced filters, company data, automated email sequences, and call recordings with AI insights among the Free plan's features, along with the browser extension and CRM integrations. Its Conversations page says meeting recording is in beta, available at no charge to some Premium and Scale customers, so check what your plan includes.
The extension.
Lusha's pricing page says the extension works on LinkedIn, in CRMs, on any website, and in Google Calendar and Gmail. The Chrome Web Store listing has 4.3 out of 5 from 1.9K ratings and 400,000 users.
Email sequences.
Lusha Engage sends email sequences, up to 1,000 emails a day, from a Gmail or Microsoft Outlook account. Lusha says Engage, including its AI Email Assistant, comes at no extra charge.
What public material can't tell you
Lusha publishes email accuracy by region (98% in North America, 97% in EMEA, 96% in APAC and 95% in LATAM) and contact counts by country, but its pages can't show how accurate the data is for your own accounts, which is the question reviewers raise most. Use the free plan's 40 credits on accounts you already know, including a few outside your main market, and check how many emails and numbers are current before you buy a larger plan.
Data, compliance and integrations
Data.
Lusha states 98% email accuracy and 85% US / 86% global phone accuracy, and says it processes 1.6B+ data points daily and reports contacts across 238 countries and territories. These are Lusha's own figures.
Sourcing.
Lusha says its contacts are "business-only contacts from professional communities, trusted partners, and vetted contributors," and that "we never scrape professional networks or social platforms." It says every record is checked across multiple independent sources.
Compliance.
Lusha says its records are certified under GDPR, CCPA, ISO 27701, ISO 27001, SOC 2 Type II and TRUSTe Responsible AI. Its homepage also lists ISO 31700 and ISO/IEC 42001, the latter for its AI management system, and its pricing page lists a Do Not Call list on the Scale plan.
Integrations.
Lusha's docs list CRM integrations with Salesforce, HubSpot, Bullhorn, Pipedrive, Zoho, Outreach, Salesloft, Microsoft Dynamics and Capsule. Lusha's plan comparison lists signals and advanced data on every plan and API access with strict rate limits on Free and Starter; webhooks start on the Pro plan.
Sources: lusha.com/data; Lusha available integrations; lusha.com/pricing.
What Lusha costs
Lusha publishes its prices. These are the starting prices on lusha.com/pricing on November 3, 2026, at each plan's lowest credit level, with the seats each plan lists. Pro and Premium cost more as you add credits.
Plan | From, billed yearly | From, billed monthly | Credits | Notes |
|---|---|---|---|---|
Free | $0 | $0 | 40 a month | 1 seat, no credit card |
Starter | $37.45 a month | $49.90 a month | 4,800 a year, or 400 a month on monthly billing | 1 seat; lookalikes, bulk enrichment, AI assistant, 5 buying intent topics |
Pro | $52.45 a month | $69.90 a month | 7,200 a year, or 600 a month | Lists 2 free seats; full API access, CSV enrichment, webhooks |
Premium | $299.95 a month | $399.90 a month | 40,800 a year, or 3,400 a month | Lists 5 free seats; team management and credit allocation |
Scale | Custom | Custom | Custom | SSO, 25 buying intent topics, advanced compliance; contact sales |
The Notes column follows Lusha's plan cards. Its plan comparison table also lists signals, lookalikes, bulk reveal and the AI assistant on every plan, including Free, and API access with strict rate limits on Free and Starter. Yearly billing is 25% off and grants the year's credits upfront. On monthly billing, Pro and Premium credits roll over up to 2x the monthly cap. Our Lusha pricing guide covers how far each plan's credits go.
Lusha pros and cons
Pros | Cons |
|---|---|
Contact information and ease of use lead G2's pros, with 87 mentions each | Data inaccuracy and outdated contacts lead G2's cons; TrustRadius's summary of 21 recent reviews says 67% cite outdated or missing information |
The extension works on LinkedIn, CRMs, websites and Gmail, per Lusha | A phone reveal costs 5 credits, so the Free plan covers 8 numbers a month |
Public prices and a free plan with no credit card | Customer service scores 3.9 on Capterra, against 4.6 for ease of use |
Capterra reviewers praise phone coverage, including multiple numbers per contact | TrustRadius reviewers report CRM sync failures and limited sequence customization |
Email sequences included at no extra charge | Conversations, the meeting recording product, is in beta for some Premium and Scale customers, though the pricing page lists call recordings on every plan |
Who Lusha suits
Lusha suits individual sellers, SDRs and small teams who prospect on LinkedIn and in Gmail, want a free way to start, and want to see prices before they talk to sales. Lusha's extension listing also names marketing, recruiting and ops teams, and its custom-priced Scale plan is described as a fully customizable plan for large organizations, with SSO and advanced compliance.
It suits teams less well when a wrong email or number is costly, because inaccurate or outdated data is the most-mentioned con on G2, the main issue in TrustRadius's review summary, and a recurring complaint in Capterra reviews. Teams that need meeting recording should confirm with Lusha which plans include it during the beta.
Where ZoomInfo fits
ZoomInfo fits teams that want sellers, marketers and RevOps working from the same data: GTM Workspace for sellers, GTM Studio for marketers and RevOps, Chorus for conversation intelligence, and ZoomInfo Marketing. Lusha also sells to sales, marketing and operations teams, and its pricing page lists call recordings and AI insights on every plan, while its Conversations page says its meeting recording product is in beta.
Both companies publish large numbers. Lusha lists 515M+ verified contacts and 29M+ companies, says it processes 1.6B+ data points daily, and says its records come from vetted contributors and trusted partners and are cross-checked by AI. ZoomInfo lists 500 million contacts and more than 100 million companies, says it processes 1.5B+ data points daily, and combines 300+ human researchers with AI verification and a contributor network. Lusha states 98% email accuracy; ZoomInfo cites up to 95% accuracy on first-party data. Both are vendor figures, so test each on your own accounts.
Both offer buying signals. ZoomInfo tracks 15 to 20 million job changes a month and 4,500+ intent topics. Lusha lists 30 signal types, including job changes, and 5 to 25 buying intent topics depending on plan. Both list ISO 27001, ISO 27701, SOC 2 Type II and TRUSTe; Lusha also lists ISO 31700 and ISO/IEC 42001. Both offer an MCP server for AI assistants. Both are free to start: ZoomInfo Lite has 10 monthly credits with no credit card, and ZoomInfo's paid plans are custom-quoted, while Lusha publishes its prices.
For a side-by-side view, see Lusha vs ZoomInfo. If you're weighing other options, our guide to Lusha alternatives covers the wider field.
"We use it to find mobile numbers, direct emails, job change signals, anything that helps us break through the noise."
Frequently asked questions
What is Lusha?
Lusha is a B2B contact data and prospecting platform founded in 2016 by Yoni Tserruya and Assaf Eisenstein. Its website lists an office in Boston, Massachusetts. It offers a web app, a browser extension, CRM enrichment, buying signals, email sequences, an API and an MCP server. Lusha says it has 515M+ verified contacts and 29M+ companies, and that 280,000+ GTM teams use it.
Is Lusha legit?
Yes. Lusha is an established company that raised a $205 million Series B in November 2021 at a $1.5 billion valuation, and it is rated 4.3 out of 5 on G2 from 1,671 reviews. Its Trustpilot score is 1.2, and six of its 10 most recent Trustpilot reviews come from people objecting to their own details being in its database rather than from product users.
Is Lusha worth it?
Lusha is worth it for sellers and small teams who prospect on LinkedIn and want public prices and a free plan. Reviewers praise its contact information and ease of use, but data accuracy is the most common complaint, so test the free plan on accounts you know before you buy a larger plan.
Is Lusha's data accurate?
Lusha states 98% email accuracy and 85% US / 86% global phone accuracy, which are its own figures. Reviewers are split: G2's top pros include data accuracy (69 mentions), accuracy (61) and accurate data (61), while its top cons include data inaccuracy (49), inaccurate data (42) and outdated contacts (36). TrustRadius's AI summary of 21 recent reviews says 67% cite outdated or missing information.
How much does Lusha cost?
Lusha is free for 40 credits a month. Paid plans start at $37.45 (Starter), $52.45 (Pro) and $299.95 (Premium) a month billed yearly, or $49.90, $69.90 and $399.90 billed monthly, and Pro and Premium prices rise as you add credits. Scale is custom-priced. An email reveal costs 1 credit and a phone reveal costs 5.
Does Lusha have a free plan?
Yes. Lusha's Free plan gives 40 credits a month and 1 seat with no credit card, and includes the browser extension and CRM integrations. Because a phone number costs 5 credits, 40 credits cover 40 emails or 8 phone numbers a month.
Where does Lusha get its data, and is it GDPR compliant?
Lusha says its contacts come from professional communities, trusted partners and vetted contributors, and that it never scrapes professional networks or social platforms. It says its records are certified under GDPR, CCPA, ISO 27701, ISO 27001, SOC 2 Type II and TRUSTe Responsible AI.
What are the best Lusha alternatives?
The right alternative depends on what you need more of: data coverage, signals, outreach or marketing activation. Our guide to Lusha alternatives compares the main options, including ZoomInfo, Apollo and Cognism.
