7 Best People.ai Alternatives Worth Considering [2026]

People.ai is a revenue intelligence platform that helps enterprise sales organizations capture activity data automatically, qualify deals with AI scorecards, and forecast revenue with greater confidence. It serves over 100,000 sellers daily at companies like NVIDIA, OpenAI, Red Hat, and Zscaler.

But as your go-to-market strategy evolves, you may find that People.ai's strengths in activity capture and deal qualification don't cover every part of revenue execution. Its Salesforce-first architecture limits teams running other CRMs. Its enterprise pricing and long implementation timelines put it out of reach for smaller organizations. And its intelligence-layer approach means teams still need separate tools for conversation analytics, sales engagement, and B2B data enrichment.

That's where this guide comes in. Whether you're looking to:

• Build your GTM strategy on a large, verified B2B data foundation with AI-powered intelligence

• Extract deal insights directly from what was said in customer conversations

• Consolidate forecasting, pipeline inspection, and sales engagement into a single platform

• Get meeting intelligence without enterprise pricing or multi-week implementation

• Fix CRM data completeness at the infrastructure level with zero rep involvement

• Deploy affordable conversation intelligence for small sales teams on any CRM

• Automate post-call execution so AI acts on insights instead of just surfacing them

We'll explore People.ai alternatives that excel in these areas.

Some teams will use these tools alongside People.ai to fill gaps; others may replace it with a solution designed for their GTM motion. This isn't about finding a "better" platform. It's about finding the right fit for your revenue challenges.

What is People.ai?

Source: Backstory.ai

People.ai is a Revenue Answers Platform designed to help enterprise revenue teams get direct answers to their hardest pipeline questions based on actual customer history rather than gut feel. The platform captures every email, call, and meeting across the sales organization and matches those activities to the right accounts and opportunities in Salesforce.

Its key features include:

• Automatic activity capture that eliminates manual CRM data entry by logging emails, calls, and meetings without rep involvement

• AI-native forecasting with real-time pipeline visibility, deal risk alerts, and methodology-based qualification tracking

• ClosePlan deal qualification that auto-completes opportunity scorecards against MEDDPICC, BANT, or custom frameworks using complete deal history

• Relationship Maps that build org charts from real engagement history, surfacing predicted buying power and engagement levels

• AI-powered account planning that generates account plans in seconds using public and private data

• PeopleGlass for spreadsheet-like CRM interaction that saves hours of manual Salesforce navigation

• MCP integration enabling queries from Claude, ChatGPT, or Microsoft Copilot based on complete deal context

When a rep sends an email or joins a call, People.ai captures that activity and matches it to the right account and opportunity without manual logging. That data powers deal qualification, stakeholder mapping, and forecasting, giving revenue leaders visibility into what's happening across the pipeline.

However, People.ai's Salesforce-first architecture, enterprise-only pricing, and focus on activity capture over conversation analytics may not serve every team. That's why this article focuses on alternatives that excel where People.ai falls short.

Looking for a B2B data foundation with AI-powered intelligence for your entire GTM strategy? ZoomInfo delivers 500M contacts, 100M companies, and a GTM Context Graph that reveals why deals move or stall. Learn more about ZoomInfo.

How We Curated Our List of People.ai Alternatives

After evaluating People.ai and researching the revenue intelligence market, we found that teams look for alternatives that address specific gaps in their GTM workflows. While People.ai excels at activity capture and deal qualification for large Salesforce-based sales organizations, many businesses need more specialized tools for:

• Building their GTM strategy on verified B2B data with AI-powered intelligence that goes beyond activity capture

• Understanding what's happening inside deals from actual conversation content, not just activity metadata

• Achieving board-ready forecast accuracy backed by a decade of production data

• Deploying meeting intelligence without enterprise pricing, Salesforce requirements, or multi-week implementation

• Fixing CRM data completeness at the infrastructure level without relying on rep adoption

• Getting conversation intelligence and scheduling in one affordable tool that works with any CRM

• Automating post-call execution so insights turn into actions without human hand-offs

Each tool on this list leads in one of these areas. You might use them alongside People.ai to fill gaps, or choose one that better fits your GTM motion.

1. ZoomInfo Best Alternative for Comprehensive B2B Data and AI-Powered GTM Intelligence

ZoomInfo is an AI GTM platform built on a large data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails.

By fusing this data with your CRM records, conversation transcripts, and behavioral signals, ZoomInfo's GTM Context Graph (which processes 1.5B+ data points daily) reveals the full context of your accounts. Its key features include:

• B2B data platform with 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business email addresses, verified by 300+ human researchers with up to 95% accuracy on first-party data

• Buyer Intent Data tracking signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings sourced monthly, with Guided Intent that identifies topics historically correlated with deal success

• GTM Context Graph that captures not just what happened in a deal, but why, by fusing third-party data with CRM records, conversation intelligence, and behavioral signals

• GTM Workspace for sellers with AI-powered account research, outreach drafting, and deal execution in one place

• GTM Studio for marketers, RevOps, and GTM engineers to design, enrich, and activate GTM plays using natural language

• APIs and MCP delivering ZoomInfo's intelligence into any tool, workflow, or AI agent

People.ai captures what your reps are doing (emails sent, calls logged, meetings held) and uses that activity layer to inform deal scoring and forecasting.

ZoomInfo approaches the GTM challenge from a broader vantage point: it provides verified data, market intelligence, and buying signals that tell you who to target, when they're in-market, and why they're likely to buy, then equips your team with tools to act on that intelligence.

Why Choose ZoomInfo Over People.ai for B2B Data and GTM Intelligence

While People.ai excels at capturing internal sales activity and turning it into pipeline insights, ZoomInfo delivers the external intelligence foundation that determines whether your team is pursuing the right accounts with the right contacts in the first place.

Comprehensive B2B Data: Know Who to Target Before the First Conversation

People.ai's data strength is internal: it captures emails, calls, and meetings from your team's existing activity and uses that signal to score deals and surface engagement patterns. This works well for analyzing deals already in motion.

Source: Backstory.ai

But it doesn't help you find the right accounts, identify the complete buying committee, or discover when a prospect is researching solutions before they ever talk to your sales team.

ZoomInfo operates at a different scale. The platform delivers 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails, verified through a multi-source pipeline including automated ML scanning of 28 million site domains daily, third-party partner data covering 95 million businesses, and an in-house Data Training Lab of 300+ human researchers.

In a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the independent consultant concluded that "no other competitor came even close."

For sales reps, the difference shows at the point of action: the direct dial actually rings and the email actually lands. For RevOps, enrichment workflows don't require stitching together three vendors and a manual research layer. For marketers, TAM modeling becomes a continuously verified census of your actual buyable market rather than a theoretical exercise built on stale snapshots.

ZoomInfo in Action: Your team is targeting a new enterprise account. Instead of relying on whatever contacts your reps have already emailed (People.ai's activity-based view), ZoomInfo reveals the complete buying committee: the VP of Engineering who changed jobs three months ago, the CFO whose company just raised Series C funding, and the IT Director whose team is evaluating your competitor's technology.

You have verified direct dials for all three, intent signals showing the company is researching your category, and company context showing they fit your ICP. Your reps start the conversation with complete context before the first email is sent.

The GTM Context Graph: Understand Why Deals Move, Not Just That Activity Happened

People.ai's intelligence layer is built on activity metadata: email frequency, meeting counts, stakeholder coverage patterns. It tells you a deal is stalling because engagement dropped, or that a champion stopped responding. This is valuable, but it is bounded by what can be inferred from activity signals alone.

ZoomInfo's GTM Context Graph fuses your CRM records, conversation transcripts, and behavioral signals with ZoomInfo's third-party data into a single intelligence layer that captures why deals move or stall. As CPO Dominik Facher writes: "The CRM recorded the state change. It has no record of why it happened."

Perhaps the CFO joined the last call and asked about six-month ROI; that's what accelerated the deal. Perhaps the VP went quiet due to an internal budget battle; that's what almost killed it.

The GTM Context Graph makes this decision context machine-readable, capturing people and their relationships, actions and their outcomes, patterns and predictions, and exceptions and explanations. This is why Seismic's sales team attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals and reported 54% productivity gains.

ZoomInfo in Action: A deal in your pipeline moved from Stage 3 to Stage 4, and the close date pushed two weeks. People.ai shows you that activity increased: more emails, a new stakeholder added.

ZoomInfo's GTM Context Graph reveals the full picture: the CFO who joined the call is asking ROI-focused questions that match the pattern behind closed-won deals in your segment, but the VP who championed the deal went quiet because the company just announced a hiring freeze (captured through ZoomInfo's third-party signals).

The AI drafts your follow-up addressing the specific budget concern the CFO raised, because the system understands why it matters now.

Universal Access: Use Intelligence in Any Tool, Any Workflow, Any AI Agent

People.ai delivers its intelligence primarily through its own dashboards and through a Salesforce managed package. If your team works in HubSpot, Microsoft Dynamics, or custom internal tools, the depth of insight available to you is limited.

ZoomInfo delivers the same intelligence through three channels: GTM Workspace for sellers, GTM Studio for marketers and RevOps, and APIs and MCP for any custom agent, internal tool, or partner platform. ZoomInfo's MCP server is listed in the Claude directory and supports Claude and ChatGPT, with additional MCP-compatible tools noted as coming soon.

The key architectural point: all three channels draw from one GTM Context Graph (the same data foundation, the same intelligence, the same continuously learning model). Nothing is degraded or siloed by surface, which means the choice of where to work never constrains the quality of intelligence available.

API Access is included in all relevant plans, and CEO Henry Schuck described a large financial services firm building an internal app using ZoomInfo's MCP server: "That's a surface area we would never see before."

ZoomInfo in Action: A seller opens GTM Workspace to a prioritized account feed where AI-drafted outreach already addresses the specific objection the AI identified as the deal-moving moment, then updates CRM without leaving the page.

A marketer in GTM Studio describes an audience in plain language, launches a multi-channel play targeting accounts that match closed-won patterns, and watches pipeline impact in real time (no engineering ticket required). An engineer plugs the same GTM Context Graph into a custom agent via API or MCP, and that build inherits the same intelligence powering ZoomInfo's own products.

Forrester named ZoomInfo a Leader in Intent Data Providers for B2B (Q1 2025), with the highest possible scores across eight criteria. The company also holds 133 No. 1 rankings on G2 and was named a Leader in the Gartner Magic Quadrant for ABM Platforms for the second consecutive year (2025).

Redwood Logistics achieved a 99% reduction in CPC and 310% increase in CTR using ZoomInfo's audience insights, with Chelsea Kenyon, Senior Director of Digital Strategy, noting: "It's not just the data itself. It's more about the right data at the right time to help us reach out with the right message across that full buyer journey."

ZoomInfo Pricing

ZoomInfo uses a custom-quoted, consumption-based pricing model organized into three product lines:

Sales Plans:

• Professional: Contact and company data, mobile numbers, business email, CRM integrations, Chrome extension, AI-powered email generation

• Advanced: Adds AI-driven account prioritization, Buyer Intent signals, website visitors, Champion Tracking, GTM plays, and automated outreach workflows

• Enterprise: Adds real-time buyer intent signals, custom Intent signals, advanced workflows, dedicated customer service manager, and AI-generated account summaries

Marketing Plans:

• Marketing Demand: 75K credits, dynamic audiences, CRM and MAP integrations, GTM workflows and plays

• ABM Lite: Adds ZoomInfo Display Network, Facebook/LinkedIn/Google advertising, AI-driven buying-group identification

• ABM Enterprise: 150K credits, unlimited intent topics, unlimited Display campaigns, AI-generated account summaries and lookalikes

ZoomInfo also offers ZoomInfo Lite, a permanent free tier (not a trial) with access to ZoomInfo's B2B database, 10 monthly export credits, individual and company searches, and a 7-day free trial of full platform features.

Who Should Use ZoomInfo?

Choose ZoomInfo if:

• You need a verified B2B data foundation to power prospecting, enrichment, and TAM analysis, with 500M contacts and 200M+ verified business emails that ensure your reps reach the right people on the first try.

• You want AI-powered intelligence that understands why deals move or stall (not just that activity happened), with a GTM Context Graph that fuses your CRM data, conversation intelligence, and behavioral signals with ZoomInfo's third-party data.

• You need your GTM intelligence accessible everywhere: through GTM Workspace for sellers, GTM Studio for marketers and RevOps, or APIs and MCP for custom tools and AI agents.

Ready to build your GTM strategy on a verified B2B data platform? Learn more about ZoomInfo and see how the GTM Context Graph can transform how your team finds, wins, and grows customers.

2. Gong: Best Alternative for Enterprise Conversation Intelligence and Deal Risk Detection

Source: Gong

Gong is a Revenue AI Operating System that turns every customer interaction into deal intelligence, built for enterprise revenue teams whose pipeline visibility depends on what was actually said in conversations, not just what reps logged in the CRM. Its key capabilities include:

• Conversation analytics that records and analyzes every call for talk ratios, sentiment, objections, competitor mentions, and buying signals

• Deal intelligence and risk detection that surfaces risks from conversation patterns, identifying when a champion goes quiet or competitive displacement signals rise

• Gong Forecast built on more than three billion customer interactions rather than CRM field completeness

• Coaching at enterprise scale with AI-generated coaching cards, call scoring, and rep performance benchmarks

• Gong Agents with 15+ specialized AI agents included with Gong licenses at no additional cost

• Broad CRM integration with native bi-directional integrations across Salesforce, HubSpot, and Microsoft Dynamics, plus 300+ ecosystem partners

For enterprise revenue teams whose primary People.ai use case is call analysis, deal risk detection, and leadership coaching at scale, Gong is the most direct alternative.

Why Choose Gong Over People.ai for Enterprise Conversation Intelligence

Gong stands out in the following areas:

• Intelligence Built From What Was Said, Not What Got Captured

People.ai's core architecture captures activity: it ingests emails, calendar events, calls, and meetings into the CRM and uses that signal layer to generate pipeline insights. Knowing that a call occurred between a rep and an economic buyer is not the same as knowing that the buyer signaled price sensitivity in the third discovery call and then went silent for three weeks. Gong captures the interaction itself: every word, sentiment shift, competitor mention, and topic. The Gong Revenue Graph captures voice-based, text-based, and digital interactions, then maps every interaction to the right people, accounts, and deals without manual logging.

• Revenue Forecasting Validated Against Conversation Evidence

People.ai's AI-native forecasting is built on activity capture data. Gong Forecast is built on 300+ unique signals derived from actual conversation patterns. Gong Labs research found that only 1% of customer interactions make it into the CRM; Gong Forecast uses the other 99%. The result: 20% more precision than CRM-only algorithms and 22% more accuracy than reps' own predictions.

Source: Gong

• Enterprise Coaching Built on Conversation Content

People.ai provides engagement metrics and methodology compliance scoring, giving managers structured data to coach from. Gong's coaching is built directly from call recordings. Gong Enable includes an AI Call Reviewer that evaluates every call against configurable scorecards, a Coaching Inbox with AI-generated recommendations, and AI Trainer for practicing against AI-generated customer personas built from the organization's own conversations.

NOTE: We also evaluated Chorus.ai (now part of ZoomInfo) and Revenue Grid as enterprise alternatives in conversation intelligence. While Chorus offers conversation recording and transcription within a broader platform, and Revenue Grid is strong for Salesforce-native teams, Gong offers the most conversation-native revenue intelligence. Gong was named a Leader in the inaugural 2025 Gartner Magic Quadrant for Revenue Action Orchestration and ranked first across all four evaluated use cases in the companion Critical Capabilities report.

Gong Pricing

Gong uses a quote-based pricing model with no published list prices. Pricing is governed by three factors: per-user license fees, a platform fee based on user count, and add-on application seats.

• Gong Foundation (core license): Includes call recording and transcription, conversation management, CRM object mapping, the full Gong Agents suite (15+ AI agents included at no additional cost), mobile app, and all standard integrations

• Add-on applications: Forecast Essentials, Gong Forecast, Enable Essentials, Gong Engage, and Gong Data Cloud are separately purchased

• Collaborator seats for non-selling stakeholders who need view access are free

The platform fee structure means the effective per-user rate works best for organizations with 50+ revenue team members. For a detailed breakdown of how Gong's pricing model works in practice, see our Gong pricing guide.

Who Should Use Gong?

Choose Gong if:

• Your primary revenue intelligence gap is conversation quality: you want to understand what's happening inside deals from the actual words spoken, not just from email frequency patterns or CRM field completeness scores.

• You need revenue forecasting that validates rep submissions against behavioral evidence from customer calls, surfacing risks like legal disengagement or declining buyer sentiment before they impact a committed deal.

• You have a large sales organization where managers cannot review enough calls to coach effectively and need AI to score every call, surface coaching moments, and let reps rehearse critical conversation scenarios.

3. Clari: Best Alternative for Revenue Forecasting Confidence and Pipeline Orchestration

Source: Clari

Clari is a revenue orchestration platform that combines deal inspection, AI-powered forecasting, conversation intelligence, and (following its December 2025 merger with Salesloft) enterprise-grade sales engagement in a single platform. Its key capabilities include:

• Revenue forecasting with board-level precision via Clari Forecast, which achieves 98% accuracy by week two of a quarter

• Pipeline inspection and risk identification through Clari Inspect with color-coded change indicators and AI-driven health scores

• Enterprise sales engagement through the integrated Salesloft layer with multichannel sequencing and cadence management

• Conversation intelligence via Clari Copilot with built-in call recording, real-time battlecards, and AI coaching recommendations

• MCP server integration for live pipeline data access from Claude, ChatGPT, Microsoft Copilot, and Google Gemini as of April 2026

Where People.ai functions primarily as an AI analysis layer on top of your existing stack, Clari is built to be that stack, especially for organizations scaling from 50 to 200 reps.

Why Choose Clari Over People.ai for Revenue Forecasting and Pipeline Orchestration

Clari stands out in the following areas:

• A Decade-Long Forecasting Track Record

People.ai launched its AI-native Forecasting solution in October 2025. Clari has been solving this problem since 2013, with a proprietary Revenue Database (RevDB) that maintains continuous time-series snapshots of every relevant revenue signal change. The platform now manages $5 trillion in revenue for 1,500+ organizations including Adobe, IBM, and 3M.

Source: Clari

• Unified Prospecting-to-Forecast Platform

People.ai does not include a native sales engagement engine; teams still need a separate sequencing and outreach tool alongside it. Clari's merger with Salesloft now offers multichannel sequencing, rep activity tracking, and engagement analytics all feeding directly into RevDB. Activity data captured during outreach automatically informs pipeline health scores and forecast submissions. The merged entity ingests more than 10 billion revenue interactions and 1 trillion data signals.

• Granular Deal-Level Pipeline Inspection

Clari Inspect provides a complete, real-time pipeline view for 75,000+ revenue team members with a structured four-point inspection methodology covering what changed, how likely a deal is to close, what activity exists, and whether it follows the sales process.

NOTE: We also evaluated Outreach and Revenue Grid as alternatives. Outreach excels at enterprise-scale sales engagement sequencing, and Revenue Grid offers a solid option for Microsoft-first organizations. Clari offers the tightest combination of forecasting precision, deal-level pipeline inspection, and an integrated engagement layer for teams that need to consolidate their revenue stack.

Clari Pricing

Clari does not publish pricing publicly. The pricing page states there are no platform fees for integrations or ongoing support and directs buyers to request a custom quote.

• Clari Copilot Free Trial: Available on a time-limited basis

• Clari Align Free Tier: Five free Align licenses for unlimited duration with no limits on workspaces or buyer sharing

• Paid Plans: Quote-based commercial model with annual subscription terms

Who Should Use Clari?

Choose Clari if:

• You need board-ready forecast accuracy backed by a decade of production data: Clari's 98% week-two accuracy and $5 trillion in revenue under management represent forecasting depth that People.ai's newer module cannot yet match.

• You want to consolidate your sales engagement tool and revenue intelligence into one platform: the Salesloft merger means Clari now covers prospecting through forecast submission.

• Your managers need structured deal-level inspection workflows, not just aggregate risk signals: Clari Inspect's four-point methodology is built for evidence-backed manager-rep review sessions.

For a deeper look at how Clari and People.ai compare on forecasting accuracy and platform consolidation, see our Clari vs People.ai breakdown.

4. Avoma: Best Alternative for Affordable Meeting Intelligence on Any CRM

Source: Avoma

Avoma is a conversation intelligence and AI meeting assistant that delivers automated note-taking, call coaching, CRM sync, and a built-in scheduler starting at $19 per seat per month with no platform fees. Its key capabilities include:

• Automatic transcription and AI-generated meeting summaries delivered within 30 seconds of a call ending, with 90+ customizable templates across 11 pre-built collections

• Native two-way CRM sync across Salesforce, HubSpot, Zoho, Pipedrive, Copper, and Zendesk Sell

• Optional conversation intelligence add-on with AI call scoring, topic tracking, and live answer assistant

• Optional revenue intelligence add-on covering deal risk alerts, sales methodology tracking, and pipeline forecasting

• Built-in meeting scheduler and lead router that eliminates the need for a separate scheduling tool

• 14-day free trial that includes all add-ons and requires no credit card

For teams priced out of People.ai's enterprise-only model, Avoma delivers overlapping functionality at a fraction of the cost.

Why Choose Avoma Over People.ai for Affordable Meeting Intelligence

Avoma stands out in the following areas:

• Transparent, Accessible Pricing

People.ai does not publish pricing; every deployment requires a custom quote and Salesforce API access. Multiple reviewers cite "high cost" as a barrier to adoption. Avoma's Startup plan starts at $19/seat/month on annual billing. A five-person team can get meeting intelligence with CRM sync for well under $200 per month. There are no hidden setup fees, no mandatory platform fees, and unlimited free view-only collaborator seats.

• Multi-CRM Support vs. Salesforce Dependency

People.ai's most capable features (ClosePlan, SmartMaps, PeopleGlass) are built natively in Salesforce or require Salesforce API access. If your team runs HubSpot, Pipedrive, or Zoho, you're excluded from the core value proposition. Avoma natively integrates with Salesforce, HubSpot, Zoho, Pipedrive, Copper, and Zendesk Sell with full two-way CRM sync.

• Meeting Intelligence Plus Scheduling in One Tool

People.ai does not provide an automated meeting assistant, transcription templates, or a built-in meeting scheduler. Teams need separate tools for call recording, note-taking, and scheduling. Avoma consolidates all of this.

NOTE: We also evaluated Fireflies.ai and tl;dv as SMB-friendly meeting intelligence options. While Fireflies.ai offers a generous free tier, it lacks native conversation intelligence scoring, built-in scheduling, and revenue intelligence add-ons. tl;dv is strong for async video sharing but its CRM sync depth and lead routing don't match Avoma's. Avoma offers the most complete small-business meeting intelligence at accessible pricing.

Avoma Pricing

• Startup Plan: $19/seat/month (annual) or $29/month (monthly). Up to 25 paid seats. Unlimited 1:1 scheduling, automatic recording, unlimited transcription and AI summary notes, CRM sync.

• Organization Plan: $24/seat/month (annual) or $39/month. Up to 100 paid seats. Adds custom templates, group scheduling, limited conversation intelligence, API access.

• Enterprise Plan: $39/seat/month (annual only), minimum 10 seats. Adds SSO, HIPAA compliance, dedicated success manager, concierge onboarding.

• Optional Add-Ons: Conversation Intelligence: $29/seat/month (AI call scoring, custom scorecards, live answer assistant). Revenue Intelligence: $29/seat/month (deal risk alerts, forecasting). Lead Router: $19/seat/month.

Who Should Use Avoma?

Choose Avoma if:

• Your team has fewer than 100 seats and People.ai's custom enterprise pricing puts it out of reach: Avoma's published, modular pricing scales from two-person teams to mid-market without negotiation.

• You are not a Salesforce shop: Avoma's two-way CRM sync works natively with HubSpot, Zoho, Pipedrive, Copper, and Salesforce.

• You want meeting recording, AI notes, call coaching, scheduling, and optional deal intelligence under one subscription rather than licensing multiple separate tools.

5. Nektar.ai: Best Alternative for Zero-Rep CRM Activity Automation

Source: Nektar.ai

Nektar.ai is a CRM activity automation platform that captures every email, call, and meeting from your team's inboxes and calendars and writes them into Salesforce with no sales rep involvement, no browser extensions, and no change to how reps currently work. Its key capabilities include:

• Zero-rep activity capture via API-to-API connections: no plugins, no rep-side installation, no adoption gap

• 98.2% accurate opportunity matching using the Affinity ML engine, which reads conversation context and participant metadata

• Automatic buying committee contact creation from meeting attendee lists and email threads

• DAISY AI deal health scoring that predicts deal stage from real engagement patterns

• "Time Travel" historical backfill covering up to 18 months of email and calendar history

• Go-live in under two weeks via a single admin-level OAuth authorization

Nektar.ai is the right choice when the core problem is CRM data completeness: when roughly 80% of your team's emails and meetings never reach the CRM and the tools built on that data are running on incomplete information.

Why Choose Nektar.ai Over People.ai for CRM Activity Automation

Nektar.ai stands out in the following areas:

• No Rep Adoption Requirement

People.ai's activity capture still requires reps to engage with the platform, and G2 reviewers note it is sometimes perceived as a "watchdog tool". Nektar.ai eliminates this at the structural level. The capture layer operates API-to-API with admin-level OAuth: configured once by a RevOps administrator, invisible to every individual rep.

• Context-Aware ML Matching vs. Domain-Based Matching

People.ai matches activities to accounts and opportunities, but G2 reviewers flag "occasional syncing issues with Salesforce data". Nektar.ai's Affinity ML engine incorporates conversation context, keywords, and participant metadata, reaching 98.2% accuracy.

• Writes to Standard Salesforce Objects

People.ai uses a managed package installation with custom fields and components in Salesforce. Nektar.ai writes directly to standard Salesforce Events, Tasks, and Contacts, making every captured interaction immediately available in existing Salesforce reports and connected analytics tools.

NOTE: We also evaluated Revenue Grid and Ebsta as CRM automation options. Revenue Grid includes sales engagement features that may overlap with existing tools, and Ebsta offers relationship intelligence grounded in email scoring. Nektar.ai offers the most direct solution for zero-rep activity capture with accurate opportunity matching, without requiring migration of existing forecasting or coaching tools.

Nektar.ai Pricing

Nektar.ai uses a per-user-per-month subscription model; all pricing is available on request.

• Bloom: Core activity capture and CRM hygiene, including activity tracking, contact creation, data Time Travel, and partner activity classification. 24/7 Customer Success Manager support included.

• Harvest: Everything in Bloom plus the full intelligence layer: meeting intelligence, buyer group intelligence, automated Opportunity Contact Role creation, and engagement scoring. Advanced data and content privacy controls included.

• Data Backfill Add-on: $8 per user for every month of historical data backfilled, charged as a one-time fee at onboarding.

No additional platform fee beyond the per-user subscription.

Who Should Use Nektar.ai?

Choose Nektar.ai if:

• Your Salesforce data is incomplete enough that pipeline reviews, AI forecasting tools, or churn risk models cannot be trusted, and you need the capture problem solved at the infrastructure level rather than through rep compliance.

• You're preparing to deploy Salesforce Agentforce, Einstein, or any AI initiative where CRM data quality is the bottleneck.

• You've already deployed an activity capture tool and found that matching accuracy or adoption gaps have left you with CRM data that still can't be trusted as the source of truth.

6. Fathom: Best Free Alternative for Meeting Intelligence Without Enterprise Budget

Source: Fathom

Fathom is an AI meeting assistant that captures, transcribes, and summarizes every conversation automatically, with no subscription, no budget approval, and no multi-week implementation. Its key capabilities include:

• Unlimited meeting recording, transcription, and storage on a free plan with no credit card, no seat minimum, and no forced upgrade timeline

• AI-generated meeting summaries delivered within 30 seconds of a call ending, with 17 pre-built templates covering MEDDPICC, SPICED, BANT, and more

• Ask Fathom for querying your entire meeting history in plain language

• Native integrations with Zoom, Google Meet, Microsoft Teams, plus HubSpot and Salesforce CRM sync

• SOC 2 Type II, HIPAA, and GDPR compliance

For teams evaluating People.ai because they lack conversation visibility but find themselves priced out by enterprise platforms, Fathom shows that the most operationally valuable part of that intelligence is available for free.

Why Choose Fathom Over People.ai for Free Meeting Intelligence

Fathom stands out in the following areas:

• Zero Cost of Entry: Unlimited Recording Is Free

People.ai requires custom enterprise pricing, a 2-4 week implementation, and Salesforce API access. Fathom's free plan is unlimited: unlimited recordings, unlimited transcriptions, unlimited storage, and basic AI summaries at $0 with no usage caps. The platform's CEO described the philosophy: "We're focused on making individual contributors' lives better for free, and we monetize by selling management tools to their bosses."

• Deployment in Minutes vs. Implementation in Weeks

People.ai requires Salesforce integration, organizational unit configuration, and calendar connection. Fathom's setup takes roughly eight minutes from signup to first AI-powered meeting summary. No Salesforce license required, no manager approval needed, no engineering ticket needed.

• Conversational Search Across Your Entire Meeting History

People.ai aggregates structured CRM activity but doesn't give individual reps a searchable record of what was actually said. Fathom's Ask Fathom feature lets users query their entire meeting history in plain language: "What did the procurement team say about their buying process?" The system returns answers with source clips, not just keyword matches.

Source: YouTube

NOTE: We also evaluated Otter.ai and tl;dv as free meeting assistant options. While Otter.ai provides transcription with a free tier, it imposes time and storage limits. tl;dv offers solid meeting recording but lacks the conversational search feature. Fathom offers the strongest free tier: unlimited recording and transcription with no time limits, combined with conversational search that makes the meeting library queryable.

For a side-by-side comparison of Fathom and Otter.ai on transcription, features, and pricing, see our Fathom vs Otter.ai breakdown.

Fathom Pricing

• Free Plan ($0/user/month): Unlimited recording, transcription, and storage. Basic AI call summaries. Clips, playlists, and keyword search.

• Premium Plan ($16/user/month annually, $20/month billed monthly): All Free features plus unlimited advanced AI summaries, Ask Fathom, AI-generated action items and follow-up email drafts.

• Team Plan ($15/user/month annually, $19/month billed monthly, 2-user minimum): All Premium features plus global search across shared team calls, team collaboration, SSO, public API access.

• Business Plan ($25/user/month annually, $34/month billed monthly, 2-user minimum): All Team features plus CRM field sync (HubSpot and Salesforce), Deal View, AI Scorecards and coaching metrics.

Who Should Use Fathom?

Choose Fathom if:

• Your team is evaluating People.ai primarily for meeting intelligence, but enterprise pricing and multi-week implementation are blockers: Fathom delivers the meeting capture layer for free with same-day deployment.

• Individual contributors need a personal productivity tool they can adopt without waiting for a software evaluation cycle: Fathom requires no manager approval, no IT involvement, and no Salesforce prerequisite.

• Your organization needs searchable institutional knowledge from past conversations: Ask Fathom turns your entire meeting library into a queryable knowledge base.

7. Attention: Best Alternative for AI-Driven Revenue Execution

Source: Attention

Attention is an AI Revenue Operating System that captures every sales conversation, extracts deal intelligence, and takes action on that intelligence. Its key capabilities include:

• AI agents that draft and send follow-up emails, update CRM fields, and run next-step plays automatically after every call

• AI Coaching Scorecards grading every rep on every call against MEDDIC, BANT, SPICED, or custom frameworks

• Super Agent for natural-language queries spanning call recordings, CRM records, Slack, and email

• 100+ pre-built AI agents covering sales, RevOps, enablement, marketing, and partnerships

• HIPAA and SOC 2 Type II compliance enabling regulated-industry deployment

Attention is best suited for high-growth B2B sales teams (typically Series A through Series D) where the gap between receiving a deal insight and acting on it costs real pipeline.

Why Choose Attention Over People.ai for AI-Driven Revenue Execution

Attention stands out in the following areas:

• AI Agents That Execute vs. Intelligence That Advises

People.ai surfaces insights about which deals are at risk and what the rep should do next. But the model places the entire execution burden on the human: the rep still has to write the follow-up, update the CRM, and trigger the next-step play. Attention inverts that. When a call ends, the AI drafts the follow-up email with specific pain points and next steps from the conversation, updates CRM fields with structured deal intelligence, and fires configured workflow automations.

• Conversation-Grounded CRM Accuracy

People.ai records the fact that an activity happened. Attention analyzes the full transcript and updates the deal record with what was said: which pain points the prospect raised, which competitors came up, what objections surfaced.

• Behavioral Coaching From Every Call

People.ai tracks buyer engagement patterns at the portfolio level. Attention's AI Coaching Scorecards analyze every call transcript against configured frameworks and generate per-rep, per-call scores with specific transcript evidence.

Source: Attention

NOTE: We also evaluated Momentum.io and Sybill. Momentum.io has overlapping post-call automation capabilities, but its pending acquisition by Salesforce changes its independent product trajectory. Sybill offers strong AI-generated call summaries but lacks the breadth of Attention's agent library and coaching depth. Attention offers the most complete execution layer for teams frustrated by People.ai's insight-without-action gap, backed by a $30M Series B closed in June 2026.

Attention Pricing

Attention does not publish pricing publicly. All pricing is available through direct engagement with Attention's sales team via attention.com/book.

• Recurring subscription structure with monthly or annual billing cycles

• Payments in USD; no free plan is publicly available

• All purchases are non-refundable once made

Who Should Use Attention?

Choose Attention if:

• Your team gets solid deal intelligence but reps are still manually executing every follow-up, CRM update, and next-step action: Attention closes the gap between knowing what to do and having it done automatically.

• You're running a structured sales methodology and want AI to grade every call against it, not just the handful a manager had time to review.

• You're a high-growth B2B SaaS company (10 to 200 quota-carrying reps) where rep ramp speed and post-call consistency are compounding constraints on revenue.

The Final Verdict

People.ai excels as an activity capture and deal qualification platform for large Salesforce-based enterprises, but growing revenue teams often need specialized tools that go deeper in specific areas. Based on our research, here are the best alternatives:

• ZoomInfo for B2B data, AI-powered GTM intelligence, and universal access through any tool via APIs and MCP

• Gong for enterprise conversation intelligence that builds deal insights from what was actually said in customer conversations

• Clari for board-ready revenue forecasting backed by a decade of production data, now unified with Salesloft for full pipeline orchestration

• Avoma for affordable meeting intelligence with multi-CRM support and modular pricing starting at $19/seat/month

• Nektar.ai for zero-rep CRM activity automation with 98.2% opportunity matching accuracy

• Fathom for free, unlimited meeting recording and AI summaries with conversational search across your entire call history

• Attention for AI-driven revenue execution where agents draft follow-ups, update CRM fields, and trigger plays automatically after every call

You don't have to choose between People.ai and these alternatives exclusively. Many organizations combine specialized tools to create a revenue intelligence stack tailored to their GTM motion. Consider your team size, CRM platform, budget, and the specific pipeline visibility gaps you need to close.

Ready to build your GTM strategy on a verified B2B data platform? ZoomInfo delivers 500M contacts, 100M companies, and 200M+ verified business emails, powered by the GTM Context Graph that reveals why deals move or stall. Learn more about ZoomInfo and see how AI-powered intelligence can improve your revenue execution.

People.ai Alternatives FAQ

Why do businesses look for People.ai alternatives?

People.ai is a strong enterprise revenue intelligence platform, but businesses often seek alternatives due to its Salesforce-first architecture (which excludes teams running other CRMs), its enterprise-only pricing with no published prices, long implementation timelines, and its focus on activity capture rather than conversation analytics.

Some teams also need broader B2B data coverage, more affordable meeting intelligence, or AI that takes action rather than just surfacing insights.

What is the best overall People.ai alternative?

There is no single best alternative because People.ai covers several functions. ZoomInfo is the top choice for B2B data and AI-powered GTM intelligence. Gong leads for enterprise conversation analytics and coaching. Clari is strongest for revenue forecasting precision. The right choice depends on which capability gap matters most to your team.

Is there a free alternative to People.ai?

Fathom offers a free plan with unlimited meeting recording, transcription, and storage, plus basic AI summaries. ZoomInfo offers ZoomInfo Lite as a permanent free tier with access to its B2B database and 10 monthly export credits. Avoma offers a 14-day free trial with all add-ons and no credit card required. Clari offers five free Align licenses for unlimited duration.

Which People.ai alternative works best for non-Salesforce teams?

Avoma is the strongest option for teams not running Salesforce, with native two-way CRM sync for HubSpot, Zoho, Pipedrive, Copper, and Zendesk Sell. Gong also supports native bi-directional integrations with Salesforce, HubSpot, and Microsoft Dynamics. Fathom integrates with both HubSpot and Salesforce on its paid plans.

How does ZoomInfo compare to People.ai for revenue intelligence?

ZoomInfo and People.ai approach revenue intelligence from different starting points. People.ai captures internal sales activity (emails, calls, meetings) and uses that data to score deals and inform forecasting. ZoomInfo provides external intelligence with 500M contacts, 100M companies, buyer intent data, and technographics, then layers the GTM Context Graph to understand why deals move or stall.

ZoomInfo's scope extends beyond activity capture to prospecting, enrichment, TAM analysis, and account-based marketing.

Which alternative is best for small sales teams on a budget?

Avoma is the most cost-effective option for small teams, starting at $19/seat/month with no platform fees and no Salesforce requirement. Fathom is the best free option for meeting intelligence, with unlimited recording and transcription at no cost. Both platforms can be deployed in minutes rather than weeks.

If you're deciding between Avoma and Fathom for your team, see our Avoma vs Fathom comparison for a breakdown of where each tool wins.

Can I use these tools alongside People.ai?

Yes. Many of these tools complement existing revenue intelligence stacks rather than replace them. Nektar.ai positions itself as an infrastructure layer beneath tools like People.ai, fixing CRM data quality so analytics platforms have better data to work with.

ZoomInfo's B2B data and intent signals can enrich any existing stack via APIs and MCP. Fathom provides free meeting capture that runs independently alongside any platform.

Which alternative is best for improving forecast accuracy?

Clari has the deepest track record in revenue forecasting, achieving 98% accuracy by week two of a quarter with a proprietary Revenue Database built over a decade. Gong Forecast uses 300+ conversation-derived signals and delivers 20% more precision than CRM-only algorithms. People.ai's AI-native forecasting, launched in October 2025, is capable but newer to market compared to these established solutions.