With a majority of buyers only choosing to engage sellers once they’re 60% through their purchasing journey, it’s crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments.
That’s why ZoomInfo is proud to announce we’ve partnered with TechnologyAdvice, a leading publisher of B2B product reviews, technology recommendations, vendor comparisons, and buyer’s guides, to provide these insights directly within ZoomInfo.
Identify Real-Time Intent Signals with TechnologyAdvice
With approximately 80% of deals won by the first seller to engage buyers at the right time in their journey, reaching them before the competition has never been more important.
Now, thanks to ZoomInfo’s partnership with TechnologyAdvice, mutual customers can identify bottom-of-the-funnel accounts that are actively researching solutions within their product categories across the TechnologyAdvice portfolio of tech media brands.
ZoomInfo’s TechnologyAdvice integration allows GTM teams to streamline lead generation and campaign setup, allowing marketers to create highly tailored outreach campaigns targeting relevant in-market audiences. It also gives sales teams real-time insights into specific accounts researching products and vendors within their category to seize timely opportunities with motivated buyers.
How ZoomInfo’s TechnologyAdvice Integration Works
ZoomInfo delivers real-time buyer intent data from TechnologyAdvice directly within ZoomInfo’s Advanced Search feature.
Users can apply a range of granular targeting filters, including:
- Activity Date Range: See buyer activity over a specific time period
- Product Name: Find buyers researching your products or competitor offerings
- Product Category: Identify accounts exploring relevant product categories
- Content Type: Track which type of content (such as comparisons, reviews, or alternatives) the buyer is engaging with
- Visitor Action & Location: Understand the specific actions buyers are taking and where they are located
Once the ZoomInfo/TechnologyAdvice integration is active, ZoomInfo Copilot users can receive signal data on companies demonstrating purchase intent via TechnologyAdvice, directly from the Copilot recommendations.
By combining TechnologyAdvice’s real-time downstream buyer intent data with ZoomInfo’s world-leading company and contact intelligence, GTM teams can identify prospects that are actively researching competing products and services.
TechnologyAdvice buyer intent data is automatically integrated into ZoomInfo, giving GTM teams access to the latest, most accurate intent data.
Reach Buyers First with ZoomInfo and TechnologyAdvice
GTM teams in every industry and vertical are under immense pressure to deliver ambitious results.
ZoomInfo’s partnership with TechnologyAdvice offers users another competitive advantage to engage buyers earlier in the customer journey, cultivate deeper relationships with prospects, and ultimately drive revenue.
The integration is available to mutual ZoomInfo and TechnologyAdvice customers now. Learn more about the TechnologyAdvice integration in the ZoomInfo Marketplace.