Sales coaching software helps revenue teams improve rep performance through conversation analysis, AI-driven insights, and structured feedback workflows.
We've evaluated the top 10 platforms by analyzing user reviews, industry benchmarks, and platform capabilities to identify which tools deliver the strongest coaching outcomes. The list includes conversation intelligence platforms, sales readiness systems, and performance management tools that address different coaching priorities.
What Is Sales Coaching Software?
Sales coaching software is a platform that captures customer interactions, analyzes conversation patterns through AI, and surfaces coachable moments to help managers improve rep performance at scale. Unlike training platforms that deliver curriculum during onboarding, coaching software works in real time, recording calls and meetings to provide feedback based on actual customer conversations rather than theoretical scenarios.
Modern sales coaching platforms deliver conversation intelligence, AI-driven insights, and performance analytics that help managers coach more effectively without listening to every call. They record customer interactions, transcribe conversations, and surface patterns that separate top performers from the rest of your team.
Core capabilities include:
Conversation Intelligence: Call recording, transcription, and AI analysis to identify talk patterns, objection handling, and competitive mentions
Coaching Scorecards: Standardized evaluation frameworks that track rep performance against defined criteria
Performance Analytics: Dashboards showing win rates, deal velocity, and rep-level metrics tied to coaching activities
CRM Integration: Automatic sync of call data, contacts, and activities to maintain data hygiene and forecast accuracy
The impact is immediate: faster ramp time for new hires, more confident reps, and coaching consistency that scales beyond what any manager can deliver manually.
Best Sales Coaching Software at a Glance
Here's how the top sales coaching platforms compare:
Platform | Primary Focus | Key Strength | Best For |
|---|---|---|---|
Chorus by ZoomInfo | Conversation Intelligence | B2B data context + call insights | Enterprise revenue teams |
Gong | Revenue Intelligence | Deal coaching + pipeline visibility | Sales orgs focused on forecasting |
Mindtickle | Sales Readiness | Onboarding + skill development | Teams scaling rep training |
Salesloft | Sales Engagement | Coaching within cadence workflows | Teams using engagement platforms |
Allego | Video Coaching | Peer learning + async feedback | Distributed sales teams |
Jiminny | Conversation Intelligence | Flexible AI queries + CRM sync | Mid-market sales teams |
Second Nature | AI Role-Play | Practice simulations | Teams prioritizing rep practice |
Spekit | Just-in-Time Enablement | In-workflow guidance | Teams needing contextual coaching |
Clari Copilot | Real-Time Assistance | Live battlecards + monologue alerts | Reps needing in-call support |
Ambition | Performance Management | Gamification + coaching scorecards | Teams tracking rep metrics |
1. Chorus by ZoomInfo
Chorus by ZoomInfo is a leading AI-powered conversation intelligence platform that helps sales teams unlock the full potential of every interaction. Backed by 14 proprietary machine learning patents, Chorus is built to help revenue teams win more deals, coach more effectively, and scale performance.
At its core, Chorus accelerates onboarding and ramp time by giving new reps access to real call recordings and self-coaching tools, helping them learn faster and hit quota sooner. It also drives consistent team performance by identifying and reinforcing top-performer behaviors across the organization.
Chorus improves CRM data quality by automatically capturing and syncing contacts and communications from every touchpoint, giving teams better visibility into deal momentum and relationship health. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business. With robust multilingual support and integrations with Salesforce, HubSpot, and other CRM systems, Chorus empowers global sales teams to operate with more agility, insight, and impact.
Real-time transcription and analysis of calls and meetings
AI-powered insights to refine sales strategy and coaching
Multi-channel conversation capture (calls, video, email)
Extensive language support for global teams
Deal intelligence and pipeline inspection tools
CRM syncing to improve data hygiene and forecasting
Meeting briefs and smart summaries to streamline preparation
Snippet sharing for cross-functional collaboration
Learn More About Chorus by ZoomInfo
2. Gong
Gong is a revenue intelligence platform that captures and analyzes customer interactions across various communication channels. The platform uses AI to interpret conversation data and provide insights related to sales performance and customer engagement.
Gong is designed to support decision-making by offering data derived from recorded calls, meetings, and messages. The platform provides:
Deal tracking: Monitor sales activity and progress through the pipeline
Risk identification: Surface potential blockers before they derail deals
Coaching insights: Identify coachable moments based on conversation patterns
The platform is used by organizations to consolidate customer interaction data in a single system for analysis and reporting. Gong provides tools for call analytics, competitor mention tracking, and forecast accuracy improvement through conversation intelligence.
AI-powered revenue intelligence platform for capturing and analyzing customer interactions
Conversation analytics with deal risk identification and pipeline visibility
Patented technology for accurate understanding of customer communications
Coachable moment identification based on talk patterns and objection handling
Integration with CRM systems for data synchronization
Team performance dashboards and manager coaching tools
Competitive intelligence tracking through automated mention detection
3. Mindtickle
Mindtickle is a revenue enablement platform used to support sales training, performance management, and deal execution. It provides tools for skill development, coaching, and content delivery.
The platform includes features such as personalized training modules, AI-based role-play simulations, and analytics for sales activity and manager coaching. It is designed to support sales onboarding, ongoing training, and performance tracking within a single system.
Mindtickle offers capabilities for assessing rep readiness through competency tracking, certification programs, and knowledge gap identification. The platform provides content authoring tools and readiness index scoring to measure team preparedness.
Key Features:
AI-powered role-plays for skill development
Personalized training and coaching modules
Data-driven insights for frontline managers
Tailored buying experiences to improve deal outcomes
Integrated platform for sales training and performance management
4. Salesloft
Salesloft is an AI-powered Revenue Orchestration Platform designed to help market-facing revenue teams prioritize actions and coordinate engagement across the full customer lifecycle. The platform provides tools for managing sales processes, communication, and forecasting.
The platform serves as a centralized workspace for sales teams to organize activities, interact with prospects, and follow structured workflows. Key capabilities include cadence management, conversation intelligence, and AI-driven task recommendations. Salesloft is used to support sales execution and improve process consistency.
Salesloft offers coaching functionality integrated within its sales engagement workflows, allowing managers to review calls, provide feedback, and track rep performance without leaving the platform. The system includes deal management tools and analytics for monitoring coaching effectiveness.
Key Features:
AI-powered workflows for executing daily sales tasks and communicating with buyers
Cadence management tools for organizing and automating outreach campaigns
Conversation intelligence capabilities for analyzing and improving sales interactions
Sales analytics and forecasting features for data-driven decision making
Coaching and insights functionality to enhance sales team performance
5. Allego
Allego is a revenue enablement platform that supports sales, enablement, and marketing teams. The platform provides tools for content management, training, and buyer engagement.
Features include asynchronous video feedback, AI-assisted coaching, and peer-to-peer collaboration. Allego is used by organizations in industries such as banking, insurance, medical devices, and asset management. The platform is designed to support onboarding, training, and sales execution processes.
Allego offers video-based coaching capabilities that allow reps to record pitches, receive feedback from managers and peers, and access a library of best-practice examples. The platform includes mobile accessibility for distributed teams and digital sales room functionality for buyer engagement.
Key Features:
Combines learning, content, and collaboration
AI-powered coaching and personalized learning capabilities
Asynchronous video feedback for enhanced team communication
Integration of sales, enablement, and marketing functions
Support for multiple languages including English, Spanish, French, and Chinese
6. Jiminny
Jiminny is a conversation intelligence platform that provides call recording, transcription, and analysis capabilities for sales teams. The platform captures customer interactions and uses AI to surface insights related to deal progression and rep performance.
The platform offers flexible AI query capabilities that allow managers to search across recorded conversations for specific topics, objections, or competitive mentions. Jiminny integrates with CRM systems including HubSpot, Salesforce, and Pipedrive to sync call data and maintain activity records. The platform includes coaching workflow features that enable managers to leave timestamped comments and share call snippets with reps.
Jiminny provides multi-language support for global teams and includes analytics dashboards that track talk-to-listen ratios, question frequency, and other conversation metrics. The platform is used by mid-market sales organizations to improve coaching consistency and reduce manager review time.
Key Features:
Call recording and transcription with AI-powered analysis
Flexible search and query capabilities across conversation library
CRM integration with HubSpot, Salesforce, and Pipedrive
Coaching workflows with timestamped feedback and snippet sharing
Multi-language support for international teams
Conversation analytics tracking talk patterns and engagement metrics
Automated activity logging to CRM systems
7. Second Nature
Second Nature is an AI-powered role-play and practice simulation platform designed to help sales reps develop conversational skills through realistic scenarios. The platform uses virtual personas that respond dynamically to rep inputs, creating practice environments that mirror real customer interactions.
The platform includes objection handling scenarios, pitch practice modules, and adaptive learning paths that adjust difficulty based on rep performance. Second Nature provides automated feedback on talk patterns, filler word usage, and response quality. Managers can create custom scenarios aligned to their specific sales methodology and product positioning.
Second Nature is used for both new hire onboarding and continuous skill development. The platform tracks practice frequency, improvement trends, and readiness scores to help managers identify reps who need additional coaching. Organizations use Second Nature to reduce ramp time and build rep confidence before live customer interactions.
Key Features:
AI-driven role-play simulations with dynamic virtual personas
Objection handling practice scenarios
Pitch practice modules with automated feedback
Adaptive learning paths that adjust to rep skill level
Custom scenario creation aligned to sales methodology
Practice tracking and readiness scoring
Manager dashboards showing rep improvement trends
Learn More About Second Nature
8. Spekit
Spekit is a just-in-time enablement platform that delivers contextual guidance and coaching directly within the tools reps already use. The platform provides in-workflow support through a Chrome extension that surfaces relevant information, playbooks, and process documentation without requiring reps to leave their CRM or sales engagement platform.
The platform includes a content management system for creating contextual "Speks" that appear based on the page, field, or workflow a rep is viewing. Spekit offers change management support by providing real-time guidance during system updates or process changes. Managers can track which content is being accessed and identify knowledge gaps across the team.
Spekit is used to reduce context switching and provide coaching at the moment of need rather than requiring reps to search for information or wait for manager feedback. The platform supports onboarding, ongoing enablement, and process adoption without disrupting existing workflows.
Key Features:
Chrome extension for in-workflow guidance delivery
Contextual Speks that surface based on user activity
Content management system for playbooks and process documentation
Change management support during system updates
Usage analytics showing content access patterns
Knowledge gap identification across teams
Integration with CRM and sales engagement platforms
9. Clari Copilot
Clari Copilot is a conversation intelligence platform used by revenue teams to support sales conversations and deal execution. It provides features such as real-time battlecards and generative AI tools to assist sales representatives during customer interactions.
The platform integrates with the broader Clari Revenue Platform, allowing conversation data to be incorporated into sales workflows, including deal inspection and forecasting processes.
Clari Copilot includes monologue alerts that notify reps when they've been talking too long, competitor mention tracking, and proactive insights on potential deal blockers. The system provides real-time guidance during calls to help reps navigate objections and identify next steps.
Clari Copilot is used by companies across various industries to support sales operations and improve visibility into customer interactions. The platform integrates with dialers, video conferencing tools, and CRM systems to capture conversations and sync data automatically.
Key Features:
Real-time battlecards and monologue alerts for navigating objections
Proactive insights on potential blockers, competitor mentions, and next steps
Integration with dialers, video conferencing tools, and CRMs
Deal inspection capabilities tied to conversation data
Forecasting integration with the Clari Revenue Platform
Automated conversation capture and transcription
Manager coaching tools with call review and feedback workflows
Learn More About Clari Copilot
10. Ambition
Ambition is a performance management and coaching platform that combines scorecards, gamification, and manager-led coaching workflows. The platform provides tools for tracking rep performance against KPIs, running sales contests, and delivering structured coaching programs.
The platform includes coaching scorecard functionality that allows managers to evaluate reps against standardized criteria and track improvement over time. Ambition offers gamification features such as leaderboards, achievement badges, and team competitions to drive engagement and performance. The system integrates with Salesforce and other CRM platforms to pull activity data and automate performance tracking.
Ambition is used by sales organizations to create coaching consistency, increase rep accountability, and tie performance metrics directly to coaching activities. The platform provides manager dashboards showing coaching frequency, scorecard trends, and correlation between coaching and quota attainment.
Key Features:
Coaching scorecards with standardized evaluation criteria
Gamification features including leaderboards and contests
KPI tracking tied to coaching programs
Salesforce integration for automated data sync
Manager coaching workflows and activity tracking
Performance dashboards showing coaching impact on quota attainment
Team competition tools to drive engagement
How to Choose Sales Coaching Software
The right sales coaching software depends on your team's specific needs, existing tech stack, and coaching priorities. Start by defining what you're trying to solve: Are you focused on accelerating onboarding, improving call quality, scaling manager capacity, or all three? Different platforms excel at different motions, and understanding your primary use case will narrow your options quickly.
Match Coaching Software to Your Team's Use Cases
Different coaching tools serve different purposes:
Conversation intelligence: Platforms like Chorus by ZoomInfo and Gong focus on post-call analysis and deal coaching
Sales readiness: Platforms like Mindtickle prioritize onboarding and skill development
Practice simulation: Tools like Second Nature emphasize role-play and objection handling before reps talk to customers
Key considerations:
Are you coaching on live calls, reviewing recordings, or building skills through practice?
Do you need real-time guidance during conversations or post-call feedback?
Is your priority reducing ramp time or improving win rates for existing reps?
Does your team need video coaching capabilities for distributed sellers?
Evaluate CRM Integration and Data Quality
Sales coaching software is only as valuable as the data it captures and syncs. Look for platforms that integrate natively with your CRM (Salesforce, HubSpot, Pipedrive) and automatically log activities, contacts, and call outcomes. Poor integration creates data silos, forces manual entry, and undermines coaching effectiveness.
Key considerations:
Does the platform sync bidirectionally with your CRM?
Can it capture multi-channel interactions (calls, video, email)?
How does it handle contact and account matching?
Does it enrich CRM records with conversation insights?
What's the data refresh frequency?
Assess Conversation Intelligence Capabilities
If your coaching strategy centers on improving call quality, prioritize platforms with strong AI-powered analysis. Look for tools that go beyond transcription to surface coachable moments, track talk-to-listen ratios, identify objection patterns, and flag competitive mentions. The best platforms make it easy for managers to find high-value coaching opportunities without listening to every call.
Key considerations:
How accurate is the transcription across accents and industries?
Can you search conversations for specific topics or keywords?
Does it identify coachable moments automatically?
Can reps self-coach using call libraries and playlists?
Does it track improvement trends over time?
Consider Security and Compliance Requirements
Enterprise buyers need platforms that meet rigorous security and compliance standards. Look for SOC 2 certification, GDPR and CCPA compliance, and robust admin controls for data governance. If you operate in regulated industries (financial services, healthcare), verify that the platform supports call recording consent workflows and data retention policies.
Key considerations:
Is the platform SOC 2 certified?
Does it support GDPR and CCPA compliance?
What admin controls exist for data access and retention?
Can you configure call recording consent workflows?
How is data encrypted in transit and at rest?
Frequently Asked Questions
What Is the Difference Between Sales Coaching and Sales Training Software?
Sales training software delivers structured courses and certifications for onboarding, while sales coaching software analyzes live customer interactions to provide real-time feedback on actual performance.
How Does AI Improve Sales Coaching?
AI analyzes calls at scale to identify coachable moments and surface performance patterns, reducing the time managers spend reviewing recordings manually while enabling coaching consistency across the entire team.
What Integrations Should Sales Coaching Software Have?
Critical integrations include CRM systems (Salesforce, HubSpot), video conferencing platforms (Zoom, Microsoft Teams), sales engagement tools (Salesloft, Outreach), and communication channels. Integration quality determines data accuracy and workflow efficiency.
Can Sales Coaching Software Help with Remote Team Management?
Yes, conversation intelligence and async video coaching features enable managers to coach distributed reps consistently without being on every call, with platforms like Allego supporting peer feedback across time zones.
How Long Does It Take to See Results from Sales Coaching Software?
Most teams see initial improvements in rep ramp time and coaching consistency within the first quarter of implementation. Measurable impact on win rates and quota attainment typically emerges within two quarters.
Choosing Your Sales Coaching Platform
Sales coaching software helps teams improve performance, ramp faster, and bring consistency to every stage of the sales process. The right platform depends on your coaching priorities, team structure, and integration requirements.
Key decision factors:
Match the platform's strengths to your primary use case (onboarding, call coaching, practice, performance management)
Prioritize CRM integration quality and data sync capabilities
Evaluate conversation intelligence depth if call coaching is your focus
Verify security and compliance requirements for enterprise deployment
Chorus by ZoomInfo combines conversation intelligence with the data context revenue teams need to coach effectively and close deals faster. With AI-powered insights, CRM synchronization, and multilingual support, Chorus helps teams scale coaching without scaling headcount.
Talk to our team to see how Chorus can improve your coaching outcomes.