Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesn’t.
The goal: helping every rep improve their performance.
From refining your team’s techniques to reinforcing best practices, coaching tools are essential to how modern teams train, grow, and win. But what exactly makes these platforms effective, and which ones stand out from the rest?
We’ve compiled this list of tools by comparing reviews, industry insights, and our own data to give you a strong list of contenders for your next sales coaching software purchase. But first, here’s what you should consider when evaluating coaching tools.
The Transformative Impact of Sales Coaching Software
At its core, sales coaching software provides a platform for continuous improvement and learning. By leveraging advanced technologies such as conversation intelligence and artificial intelligence, these tools offer unprecedented insights into sales interactions. Sales coaching tools provide individual sellers with actionable insights by:
- Analyzing real-time data from sales calls
- Identifying pivotal moments and opportunities in conversations
- Providing live feedback and guidance to sales representatives
- Establishing and reinforce best practices across the team
- Reducing ramp time for new hires
- Aligning messaging and approach among client-facing salespeople
The impact of using sales coaching tools is immediate: a more confident, agile, and high-performing sales team that’s better equipped to connect with customers and close more deals.
Why Businesses Need Sales Coaching Software
Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. Sales teams need every advantage they can get. Sales coaching software provides that edge by:
- Offering data-driven insights to refine sales strategies
- Enabling personalized coaching tailored to individual strengths and weaknesses
- Providing a centralized repository of best practices and successful tactics
- Facilitating continuous learning and improvement
- Streamlining the onboarding process for new sales representatives
These tools often integrate seamlessly with existing CRM systems, outbound call tracking software, and video conferencing platforms, creating a cohesive ecosystem that enhances overall sales performance.
Choosing the Right Sales Coaching Software
The top providers in this space offer a range of features and capabilities, each designed to address specific aspects of sales coaching and performance improvement.
When evaluating your options, consider:
- Integration: Does it fit seamlessly with your current tech stack?
- Ease of Use: Is the interface intuitive for both managers and reps?
- Analytics & Reporting: How deep are the insights into performance trends and behaviors?
- Customization: Can it adapt to your unique sales processes and workflows?
- Scalability: Will it grow with your team and business needs?
- Vendor Support: Is onboarding, training, and customer service included?
Whether you’re looking to enhance your team’s skills, streamline your coaching processes, or leverage AI-powered insights, there’s a solution out there that can help you achieve your goals and take your sales performance to new heights.
1. Chorus by ZoomInfo
Chorus by ZoomInfo is a leading AI-powered conversation intelligence platform that helps sales teams unlock the full potential of every interaction. Backed by 14 proprietary machine learning patents, Chorus is built to help revenue teams win more deals, coach more effectively, and scale performance.
Chorus captures and analyzes customer conversations across calls, video meetings, and emails, delivering real-time insights that help sales teams refine their messaging, coach smarter, and forecast with confidence. Chorus also provides AI-powered post-meeting memos and emails summarizing key discussion points and action items, and provides key real-time account intelligence data that can power advanced sales AI applications, such as ZoomInfo Copilot.
At its core, Chorus accelerates onboarding and ramp time by giving new reps access to real call recordings and self-coaching tools, helping them learn faster and hit quota sooner. It also drives consistent team performance by identifying and reinforcing top-performer behaviors across the organization.
Chorus improves CRM data quality by automatically capturing and syncing contacts and communications from every touchpoint, giving teams better visibility into deal momentum and relationship health. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.
With robust multilingual support and seamless integrations, Chorus empowers global sales teams to operate with more agility, insight, and impact. From accelerating rep ramp time to driving coaching consistency and boosting collaboration across teams, Chorus helps revenue organizations run smarter and close faster.
Key Features:
- Real-time transcription and analysis of calls and meetings
- AI-powered insights to refine sales strategy and coaching
- Multi-channel conversation capture (calls, video, email)
- Extensive language support for global teams
- Deal intelligence and pipeline inspection tools
- CRM syncing to improve data hygiene and forecasting
- Meeting briefs and smart summaries to streamline preparation
- Snippet sharing for cross-functional collaboration
Learn More about Chorus by ZoomInfo
2. Salesforce Sales Cloud
Salesforce Sales Cloud is a CRM platform used by sales professionals, managers, and operations teams to manage and support sales processes. It incorporates artificial intelligence and data analytics to assist with task automation and decision-making.
The platform includes tools for buyer engagement, sales enablement, team productivity, and performance tracking. Additional features cover revenue lifecycle management and partner relationship management. Sales Cloud is designed to support various stages of the sales process and can be used by organizations of different sizes and structures.
Key Features:
- AI-powered sales insights
- Sales analytics and data management tools
- Productivity and performance management features
- Revenue lifecycle and partner relationship management capabilities
- Customizable platform to fit specific business needs
Learn More about Salesforce Sales Cloud
3. Allego
Allego is a revenue enablement platform that supports sales, enablement, and marketing teams. The platform provides tools for content management, training, and buyer engagement.
Features include asynchronous video feedback, AI-assisted coaching, and peer-to-peer collaboration. Allego is used by organizations in industries such as banking, insurance, medical devices, and asset management. The platform is designed to support onboarding, training, and sales execution processes.
Key Features:
- Combines learning, content, and collaboration
- AI-powered coaching and personalized learning capabilities
- Asynchronous video feedback for enhanced team communication
- Integration of sales, enablement, and marketing functions
- Support for multiple languages including English, Spanish, French, and Chinese
4. Mindtickle
Mindtickle is a revenue enablement platform used to support sales training, performance management, and deal execution. It provides tools for skill development, coaching, and content delivery.
The platform includes features such as personalized training modules, AI-based role-play simulations, and analytics for sales activity and manager coaching. It is designed to support sales onboarding, ongoing training, and performance tracking within a single system.
Key Features:
- AI-powered role-plays for skill development
- Personalized training and coaching modules
- Data-driven insights for frontline managers
- Tailored buying experiences to improve deal outcomes
- Integrated platform for sales training and performance management
5. Fathom
Fathom is an AI-based meeting assistant that records, transcribes, and summarizes meetings held on platforms such as Zoom, Google Meet, and Microsoft Teams. It is designed to support meeting documentation and reduce the need for manual note-taking.
The tool integrates with CRM systems including Salesforce, HubSpot, and Close. After meetings, Fathom generates call notes and syncs them with the connected CRM. It is used to support post-meeting follow-up and maintain documentation within existing workflows.
Key Features:
- Automatic meeting recording, transcription, and summarization
- Integration with popular video conferencing platforms (Zoom, Google Meet, Microsoft Teams)
- AI-powered generation of call notes
- Seamless synchronization with CRM systems (Salesforce, HubSpot, Close)
- Focus on ease of use with quick setup process
6. Salesloft
Salesloft is a revenue workflow platform that provides tools for managing sales processes, communication, and forecasting. It includes features for pipeline development, customer engagement, revenue tracking, and task management.
The platform serves as a centralized workspace for sales teams to organize activities, interact with prospects, and follow structured workflows. Key capabilities include cadence management, conversation intelligence, and AI-driven task recommendations. Salesloft is used to support sales execution and improve process consistency.
Key Features:
- AI-powered workflows for executing daily sales tasks and communicating with buyers
- Cadence management tools for organizing and automating outreach campaigns
- Conversation intelligence capabilities for analyzing and improving sales interactions
- Sales analytics and forecasting features for data-driven decision making
- Coaching and insights functionality to enhance sales team performance
7. Gong
Gong is a revenue intelligence platform that captures and analyzes customer interactions across various communication channels. The platform uses AI to interpret conversation data and provide insights related to sales performance and customer engagement.
Gong is designed to support decision-making by offering data derived from recorded calls, meetings, and messages. Its features are used to track deal progress, monitor sales activity, and evaluate team performance. The platform is used by organizations to consolidate customer interaction data in a single system for analysis and reporting.
Key Features:
- AI-powered Revenue Intelligence Platform for capturing and analyzing customer interactions
- Delivers actionable insights at scale to empower revenue teams
- Patented technology for accurate understanding of customer communications
8. Substrata
Substrata is a real-time AI sales coaching platform that analyzes behavioral data from buyer-seller interactions. It is designed to provide insights into factors such as attitudes, emotions, intentions, and communication dynamics during sales conversations.
The platform focuses on identifying patterns related to interpersonal communication, including hierarchy, perception, and bias. Substrata is used by sales professionals to better understand and navigate complex sales environments through data-driven feedback on interaction quality and strategy.
Key Features:
- Real-time AI analysis of buyer-seller interactions
- Insights into office politics, hierarchies, and power dynamics
- Actionable guidance for navigating complex sales environments
- Integration with existing sales workflows and tools
- Continuous learning and adaptation to improve sales coaching accuracy
9. Clari Copilot
Clari Copilot is a conversation intelligence platform used by revenue teams to support sales conversations and deal execution. It provides features such as real-time battlecards and generative AI tools to assist sales representatives during customer interactions.
The platform integrates with the broader Clari Revenue Platform, allowing conversation data to be incorporated into sales workflows, including deal inspection and forecasting processes. Clari Copilot is used by companies across various industries to support sales operations and improve visibility into customer interactions.
Key Features:
- Real-time battlecards and monologue alerts for navigating objections
- Proactive insights on potential blockers, competitor mentions, and next steps
- Integration with dialers, video conferencing tools, and CRMs
Learn More about Clari Copilot (Previously Wingman)
10. SmartWinnr
SmartWinnr is a sales learning and productivity platform that supports knowledge reinforcement, performance tracking, and coaching. It includes features such as AI-based quizzes, gamified KPIs, and continuous coaching tools.
The platform integrates with Salesforce to enable data synchronization and performance monitoring. It also provides real-time tracking of incentives and sales activities. SmartWinnr is used to support training, improve message consistency, and monitor sales team effectiveness.
Key Features:
- AI-driven quizzes and regular reinforcements for knowledge retention
- Gamified KPIs and contests to boost sales performance
- Real-time incentive tracking for increased visibility and transparency
- Continuous coaching tools to improve customer interactions
- Integration with Salesforce.com for seamless data synchronization
Choosing the Right Sales Coaching Software
Sales coaching software helps teams improve performance, ramp faster, and bring consistency to every stage of the sales process. Whether your focus is onboarding, deal inspection, or coaching at scale, the right tool can make a measurable impact.
The platforms in this list offer a range of features to fit different needs. By aligning your selection with your team’s goals and workflows, you can enable smarter selling and drive better results.