ZoomInfo is a Go-to-Market (GTM) Intelligence Platform that helps B2B revenue teams identify the right customers, understand buying intent, and engage them at the right moment.
Built on one of the world’s largest B2B data foundations, ZoomInfo combines verified company and contact data, real-time buying signals, and AI-powered workflows to help sales, marketing, and operations teams find opportunities and execute their go-to-market strategy from a single platform.
ZoomInfo’s core offering includes software and AI applications that leverage the company’s market-leading B2B data, buying signals, and market insights to help go-to-market teams with strategies like ABM, lead generation, sales prospecting and AI.
ZoomInfo has been helping businesses in every sector and vertical go to market for almost 20 years. In that time, both the company and our customers have undergone immense change. And today, ZoomInfo is far more than a B2B data lookup tool.
What does ZoomInfo do?
ZoomInfo gives B2B sales, marketing, and data teams insights and information about their customers, prospects, and target markets. Think of ZoomInfo as an operating system for modern go-to-market (GTM). It unifies data, sales intelligence, and activation in a single, continuously updated source of truth. ZoomInfo drives coordinated, AI-powered execution for go-to-market teams to discover and close pipeline faster.
ZoomInfo works by connecting three essential parts of the modern go-to-market motion:
A unified B2B data foundation ZoomInfo maintains one of the world’s largest and most frequently refreshed B2B data ecosystems, including company profiles, contact data, organizational structures, technographics, and intent signals.
AI-powered insights and workflows ZoomInfo Copilot and AI-powered automation surface the accounts most likely to buy, summarize account intelligence, and help revenue teams prioritize outreach.
Execution across the GTM stack ZoomInfo integrates with CRMs, sales engagement platforms, and marketing automation tools so teams can turn intelligence into pipeline — from account targeting to outreach and campaign execution.
Who Uses ZoomInfo?
ZoomInfo helps more than 35,000 customers worldwide go to market, from fast-growing startups to Fortune 100 companies in every sector and industry.
Users of ZoomInfo include companies like:
Redwood Logistics, a leading provider in modern supply chain solutions, which saw a 310% increase in click-through-rate (CTR), 99% reduction in cost-per-click (CPC), and 20+ hours saved per week after using ZoomInfo
Snowflake, a cloud-computing software company, saw 200% higher conversion rates on top-scoring accounts thanks to Zoominfo
Impartner, a provider of partner relationship management (PRM) solutions, increased website engagement by 45% with ZoomInfo Marketing
Sago Health, a leader in healthcare research, consulting, and technology, used ZoomInfo Copilot to increase conversions and opportunities won.
What is ZoomInfo used for?
Revenue teams use ZoomInfo to power the full go-to-market lifecycle, from identifying target markets to executing outreach and measuring engagement. By combining verified B2B data, real-time buying signals, and AI-powered insights, ZoomInfo helps organizations move from static prospect lists to a continuously updated view of their market.
Here are some of the most common ways companies use ZoomInfo:
Territory coverage and optimization:
Sales and revenue leaders use ZoomInfo to map their total addressable market (TAM), identify high-value accounts, and assign territories based on real opportunity. With access to firmographic, technographic, and organizational data, teams can uncover whitespace in their markets and ensure reps are focused on the accounts most likely to convert.
Sales Prospecting and pipeline creation:
ZoomInfo helps sellers quickly build targeted account lists and identify the full buying group within each company. Instead of relying on static lead lists, teams can use ZoomInfo’s data and intelligence to prioritize the accounts and contacts most relevant to their ideal customer profile.
Intent-driven outreach:
ZoomInfo surfaces real-time buying signals including research activity, hiring trends, technology adoption, and executive moves that indicate when a company may be entering a buying cycle. Sales and marketing teams can use these signals to prioritize outreach and engage prospects when interest is highest.
Campaign targeting and activation:
Marketing teams use ZoomInfo to build precise audiences for demand generation and account-based marketing (ABM) programs. With accurate contact data and buying group visibility, marketers can run targeted campaigns across email, advertising, and other channels while aligning closely with sales priorities.
Contact and account data management:
ZoomInfo helps operations teams maintain clean, reliable CRM and marketing automation data. The platform continuously enriches and updates records with firmographic details, contact information, and organizational changes so teams can trust the data powering their go-to-market systems.
Customer expansion and retention:
ZoomInfo also helps teams grow and retain existing accounts by surfacing signals such as leadership changes, funding rounds, and technology investments. These insights help account teams identify expansion opportunities and engage customers at the right moment.
How do Go-to-Market Teams Use ZoomInfo?
ZoomInfo is used to help go-to-market teams uncover market insights, find ideal customers first, and close deals faster.
It gives sales, marketing, and revenue leaders real-time data, buyer intent signals, and workflow tools to find, reach, and win their next customer, before the competition. Instead of relying on static lead lists or waiting for inbound interest, go-to-market teams use ZoomInfo’s data foundation, buying signals, and AI recommendations to identify opportunities earlier and engage accounts with greater precision.
Sales teams use ZoomInfo to research accounts, identify decision-makers, and understand what’s happening inside target companies. Real-time signals and AI insights help sellers prioritize outreach, personalize messaging, and engage prospects when buying interest is highest.
Marketers use ZoomInfo to build accurate audiences and activate campaigns across email, advertising, and account-based marketing programs. With visibility into buying groups and intent signals, marketers can align closely with sales teams and focus spend on accounts that are actively researching solutions.
Operations professionals rely on ZoomInfo to fuel the entire GTM system with updated, high-quality, comprehensive data and signals, turning stale, inaccurate first-party CRM data into a living, strategic resource that can fuel creative GTM motions at scale.
What Products Does ZoomInfo Offer?
ZoomInfo’s go-to-market platform is built around three core capabilities: a unified B2B data foundation, AI-powered insights and workflows, and integrated activation across the revenue stack.
These capabilities are delivered through a suite of products designed for different parts of the go-to-market organization.
Key Products & Features:
What is ZoomInfo Copilot?
ZoomInfo Copilot is an AI-powered sales agent built on ZoomInfo’s B2B data and buying signal ecosystem. Copilot analyzes account activity, intent signals, CRM data, and engagement history to help sellers focus on the accounts most likely to convert.
Copilot makes every seller your best seller by surfacing everything frontline salespeople need to know about prospective customers and target accounts, instantly. It provides an overview of every engagement prospects have had with your company, including previous outreach efforts and touchpoints, deal histories and meeting summaries, and detailed account data.
This means your sales team can spend more time doing what they do best — connecting with prospects and demonstrating genuine value — and less time conducting important yet time-consuming prospect research and doing administrative work.
Salespeople need more than accurate contact data. They need actionable, relevant insights into today's complex, nonlinear purchasing journey. Copilot meets this need by identifying intent data and buying signals that escape conventional prospecting workflows, such as person-level website visits, competitive research, intent spikes, org chart changes including executive and champion moves, insights from regulatory filings, and even media appearances.
All this provides sellers with a complete picture of not only where prospective customers are today, but also crucial recent activity that is often strongly indicative of buying intent.
"I'm really excited about the power of generative AI in general, and working with Copilot is a no‑brainer because ZoomInfo is one of the key platforms in our tech stack" — Toby Carrington, Chief Business Officer, Seismic
What is GTM Workspace?
GTM Workspace is ZoomInfo’s execution layer for revenue teams. It brings together CRM data, ZoomInfo’s B2B intelligence, and AI-generated insights in a single interface so sellers can research accounts, prepare for meetings, and prioritize opportunities without switching tools.
Within GTM Workspace, sales professionals can quickly research accounts, identify key stakeholders, prepare for meetings, and prioritize their next actions. The platform surfaces relevant buying signals, engagement history, and account intelligence so reps always have the context they need before reaching out to a prospect.
The workspace also includes a conversational interface powered by AI. Sellers can ask questions about their territory, accounts, or deals and instantly generate insights, account summaries, or personalized outreach messages. This allows revenue teams to spend less time researching and organizing data — and more time engaging buyers and moving deals forward.
By combining CRM activity with ZoomInfo’s market intelligence, GTM Workspace provides a centralized environment where sales teams can turn insights into action.
Natively integrated with Salesforce and part of ZoomInfo's broader platform, GTM Workspace works seamlessly with GTM Studio for orchestrated plays and Copilot for AI-powered assistance. It gives sellers time back to focus on what matters: building relationships and closing deals.
What Is GTM Studio?
GTM Studio is ZoomInfo’s AI-powered go-to-market canvas. It's the centralized control plane for building and activating go-to-market audiences using ZoomInfo's data foundation.
It connects your CRM, marketing automation, sales engagement tools, and third-party data sources into one live, signal-enriched workspace. Instead of managing disconnected systems or submitting tickets for list pulls and workflow builds, RevOps and GTM teams can plan, launch, and optimize plays directly inside GTM Studio.
At its foundation, GTM Studio powers two critical workflows: high-quality list building and consolidated waterfall data enrichment at scale.
With GTM Studio, enrichment is predictable and consolidated. One ZoomInfo credit provides broad enrichment coverage across people, company data, and signals — including verified emails, mobile numbers, firmographics, technographics, job postings, website activity, and intent. Credits are retained for a year, and refreshing enriched records within that period does not create incremental credit burn. Waterfall Enrichment is available to all GTM Studio customers at no additional cost, with no usage-based overages.
Beyond enrichment, GTM Studio is where signals become coordinated execution.
Revenue teams can:
Connect CRM, MAP, sales engagement, and third-party systems into one canvas
Build and score ICP-based audiences using real-time buying signals
Use natural language (Command + K) to generate lists and surface insights
Launch pre-built or custom GTM plays without code
Automate routing, scoring, enrichment, and messaging with AI
Push activation-ready audiences to sellers, ad platforms, email tools, or data warehouses
For GTM Engineers, Studio provides control and visibility, including fill rate analysis, vendor coverage review, custom attributes and scoring models, and governed exports into Salesforce, HubSpot, Snowflake, and other systems.
For Growth and Demand Gen teams, it’s built for speed: identify in-market accounts, enrich missing data in one pass, launch inbound or expansion plays, and route hot accounts instantly for activation across email, ads, and outbound.
GTM Studio removes the operational overhead of stitching together enrichment tools while delivering higher-confidence data at a predictable price. It acts as the data control plane for ZoomInfo’s broader platform — powering Copilot, GTM Workspace, Sales, Marketing, and downstream systems with clean, enriched, activation-ready data.
What Is ZoomInfo Sales?
ZoomInfo Sales gives sales professionals everything they need to close bigger deals, in less time, with less effort.
This begins with identifying and prioritizing companies in high-potential markets, based on business' ideal customer profiles (ICPs). ZoomInfo's Go-to-Market Intelligence Platform gives salespeople visibility into the true scope of their total addressable market (TAM), allowing them to prioritize high-value accounts.
These insights are powered by ZoomInfo's B2B data universe of more than 260 million contact profiles, 100 million company profiles, 135 million verified phone numbers, and daily processing of billions of related data points.
Combined with ZoomInfo's intent data, website visitor tracking, conversation intelligence tools, sales automations, and workflow builders, ZoomInfo Sales is indispensable for sales teams pursuing ambitious targets in today's increasingly competitive markets.
"With ZoomInfo, we more than doubled our activity and our efficiency skyrocketed. Since then, we've grown our pipeline over 90% per year." — Justin Hiatt, Vice President Digital Sales, Workfront
What Is ZoomInfo Marketing?
ZoomInfo Marketing is a fully featured account-based marketing solution that combines world-class B2B data with AI-powered insights that enables marketers to efficiently identify, engage, and capture quality leads at scale.
With the ROI of every marketing dollar under greater scrutiny than ever, marketers in every sector and vertical are under immense pressure to generate quality leads with fewer resources in less time.
ZoomInfo Marketing helps them do so by powering demand-generation strategies with real-time, AI-powered intent data. Marketers can run more effective display and social ad campaigns targeting prospective customers who have demonstrated strong intent, and deliver qualified inbound leads to their sales team by automatically identifying, enriching, and routing high-potential leads to the most suitable sales reps.
Our powerful AI technology algorithmically identifies best-fit accounts, so marketers can engage prospective accounts that are most likely to be in-market for their products and services.
ZoomInfo Marketing can trigger campaigns based on intent signals, including de-anonymized site traffic and industry scoops, to identify sales-ready accounts demonstrating strong intent to buy. ZoomInfo's IP-to-company graph analyzes over 6 billion IP addresses to build campaigns that convert, and helps marketers attract, nurture, and convert visitors based on-page website behaviors.
"We are seeing incredible engagement. Our advertising strategy is proving much more effective since running ads through ZoomInfo Marketing. We are seeing incredible engagement and to date our average click through rate has increased by 900%." — Joe Charron, Director of Global Marketing, Librestream
What Is ZoomInfo Operations?
ZoomInfo Operations enables data and RevOps professionals to deduplicate, cleanse, and enrich data efficiently through sophisticated automations, an intuitive user-friendly interface, and seamless integrations with the world's leading cloud data solutions.
Deduplicating data is a crucial part of business' data maintenance, but it can also be among the most time-consuming and prone to error. ZoomInfo Operations' automations make deduplication effortless by enabling ops professionals to set custom rules to automate data deduplication before seamlessly merging and archiving deduped data. These automations can also match prospective leads to their current accounts, and prevent inaccurate data from entering your systems of record in real time.
ZoomInfo Operations' powerful data cleansing features enable ops professionals to automate data correction with pre-configured formatting, normalize and standardize fields including phone numbers, company names, ISO codes, proper case, and more, as can be configured to transform data either in bulk or in real time.
Data enrichment is critical to both sales and marketing effectiveness and overall data hygiene. ZoomInfo Operations enables ops professionals to leverage multi-vendor data enrichment via API, as well as set rules on how data is enriched from specific sources through waterfall-based logic.
What Is ZoomInfo Data-as-a-Service?
The world-class data foundation that powers ZoomInfo's Go-to-Market Intelligence Platform can also be accessed for companies via ZoomInfo Data-as-a-Service (DaaS).
ZoomInfo's comprehensive B2B data can be integrated into any workflow via cloud data shares, APIs, flat files, or orchestration apps. Businesses can access Data Cubes in AWS, Google Cloud, Databricks, Snowflake, or flat files to enhance their CRM with firmographic and technographic data, intent data and buying signals, proprietary Scoops and news, hierarchical changes and org-chart information, and more.
"[Records] used to always be missing data, or include outdated contact details. ZoomInfo brings these lists back to life and gives us an additional layer of detailed and in-depth insights around those companies and contacts." — Scott Logan, SVP of Marketing, Kronologic
What is ZoomInfo Talent?
ZoomInfo Talent is built for recruiters who need a data-first platform to dominate the hiring funnel from start to finish.
Whether you're sourcing passive candidates or speeding up time-to-hire, ZoomInfo Talent delivers real-time insights, targeted outreach, and automation tools to cut through the noise and engage top talent. The result? Faster, smarter hiring backed by precision data, not guesswork.
ZoomInfo Talent also helps recruiting teams build a brand that candidates want to work for. From customized messaging to culture-centric targeting, the platform empowers talent leaders to showcase their company story and connect with the right people at the right time. With features like layoff insights, scalable outreach, and ATS integration for seamless team collaboration, ZoomInfo helps recruiters do more than recruit — it helps them compete.
ZoomInfo's Go-to-Market Intelligence Platform: The Operating System of Modern GTM
Our products have changed significantly over the years, reflecting the extreme pace of change in the markets and customers we serve.
Modern B2B buying journeys are more complex than ever. Purchasing decisions now involve larger buying groups, longer research cycles, and more digital signals that indicate when a company may be evaluating new solutions.
To navigate this complexity, go-to-market teams need more than contact data — they need a platform that connects data, intelligence, and execution.
ZoomInfo’s go-to-market platform brings these capabilities together in one system. At its core, the platform connects three essential elements of modern revenue generation:
A trusted B2B data foundation ZoomInfo maintains one of the world’s largest B2B data ecosystems, including company profiles, contact information, organizational structures, and technographic insights.
Real-time signals and AI-powered intelligence The platform analyzes billions of data points — from hiring activity and technology adoption to research behavior and executive moves — to help revenue teams identify opportunities earlier.
Integrated execution across the GTM stack ZoomInfo connects directly with CRM systems, sales engagement platforms, and marketing automation tools, enabling teams to turn insights into pipeline through targeted outreach and campaigns.
Together, these capabilities help revenue teams move faster, prioritize the right accounts, and execute more coordinated go-to-market strategies.
Today, more than 36,000 organizations worldwide rely on ZoomInfo’s platform to identify new markets, engage prospective customers, and accelerate revenue growth.
Why Modern Go-to-Market Teams Need ZoomInfo
The way B2B companies buy and sell has changed dramatically over the past decade. Buyers now conduct extensive research before speaking with vendors, purchasing decisions involve multiple stakeholders, and signals of buying intent often appear long before a formal sales conversation begins.
As a result, traditional prospecting methods like static lead lists, manual research, and disconnected tools often leave revenue teams reacting to opportunities rather than identifying them early.
Modern go-to-market teams need a system that can continuously monitor their markets, surface buying signals, and connect those insights directly to execution.
ZoomInfo addresses this challenge by combining three critical capabilities in one place:
A constantly refreshed foundation of B2B company and contact data
Real-time intelligence about when organizations may be entering a buying cycle
Integrated workflows that allow teams to act on those insights immediately
With this approach, revenue teams can move beyond reactive prospecting and build a more proactive, data-driven go-to-market strategy — identifying the right accounts earlier, engaging the right stakeholders, and creating pipeline more consistently.
ZoomInfo: Frequently Asked Questions
As a robust, fully featured solution for the entirety of business’ go-to-market needs, people often have questions about ZoomInfo’s products and services. Here are some of the most frequently asked questions about ZoomInfo’s Go-to-Market Intelligence Platform.
What is the core purpose of ZoomInfo?
The core purpose of ZoomInfo is to provide go-to-market teams with the data, insights, and execution tools they need to identify opportunities and engage buyers more effectively.
How does ZoomInfo use AI?
AI is a fundamental part of the ZoomInfo Go-to-Market Intelligence Platform. It’s central to products including ZoomInfo Copilot and GTM Studio, and enhances the functionality of ZoomInfo’s core products, including ZoomInfo Sales, ZoomInfo Marketing, and ZoomInfo Operations.
What industries does ZoomInfo serve?
ZoomInfo serves B2B customers of all sizes in virtually every market sector and vertical, from multinational financial firms and enterprise technology companies to major retailers and specialized manufacturers. More than half of the Fortune 500, including 19 of the Fortune 25 and eight out of the top 10 enterprises, rely on ZoomInfo’s category-defining Go-to-Market Intelligence Platform to identify new markets and engage prospective customers.
How does ZoomInfo help sales teams?
ZoomInfo helps sales teams by making every single sales rep and account manager more productive and efficient with actionable, real-time go-to-market intelligence about their territories, markets, and prospective customers. ZoomInfo’s sophisticated automations eliminate much of the administrative work that prevents sales teams from doing what they do best — engaging with prospects, demonstrating genuine value, and driving revenue.
How does ZoomInfo help marketing teams?
ZoomInfo helps marketing teams maximize the ROI of every single marketing dollar by enabling them to launch precise, timely campaigns and lead-generation activities targeting high-value prospects that have demonstrated strong commercial intent. ZoomInfo’s world-class proprietary database surfaces insights and intent signals that escape other solutions, providing marketers with unparalleled visibility into high-value accounts and their needs.
What is the ZoomInfo B2B data universe?
ZoomInfo’s B2B data universe is the proprietary database upon which the ZoomInfo Go-to-Market Intelligence Platform is built, spanning more than 260 million contact profiles, 100 million company profiles, 135 million verified phone numbers, and the billions of related datapoints ZoomInfo processes every single day. ZoomInfo’s B2B data universe also includes crucial intent data, powered by AI, that includes regulatory filings, real-time org chart changes and executive moves, individualized website visitor activity, and media appearances. ZoomInfo’s B2B data universe also includes intent signals, hiring trends, technographic insights, executive moves, regulatory filings, and website engagement activity.