ZoomInfo is a business-to-business (B2B) software and data intelligence company that provides the Go-to-Market (GTM) Intelligence Platform for sales, marketing, recruiting, and revenue operations (RevOps) teams. ZoomInfo’s core offering includes software and AI applications that leverage the company’s market-leading B2B data, buying signals, and market insights to help sales and marketing teams with ABM, lead generation, sales prospecting and AI.
ZoomInfo has been helping businesses in every sector and vertical go to market for almost 20 years. In that time, both the company and our customers have undergone immense change — and today, ZoomInfo is far more than a B2B data lookup tool.
What does ZoomInfo do?
ZoomInfo gives B2B sales, marketing, and data teams insights and information about their customers, prospects, and target markets. Think of ZoomInfo as an operating system for modern go-to-market (GTM). It unifies data, sales intelligence, and activation in a single, continuously updated source of truth. ZoomInfo drives coordinated, AI-powered execution for go-to-market teams to discover and close pipeline faster.
Who Uses ZoomInfo?
ZoomInfo helps more than 35,000 customers worldwide go to market, from fast-growing startups to Fortune 100 companies in every sector and industry.
Users of ZoomInfo include companies like:
Redwood Logistics, a leading provider in modern supply chain solutions, which saw a 310% increase in click-through-rate (CTR), 99% reduction in cost-per-click (CPC), and 20+ hours saved per week after using ZoomInfo
Snowflake, a cloud-computing software company, saw 200% higher conversion rates on top-scoring accounts thanks to Zoominfo
Impartner, a provider of partner relationship management (PRM) solutions, increased website engagement by 45% with ZoomInfo Marketing
Sago Health, a leader in healthcare research, consulting, and technology, used ZoomInfo Copilot to increase conversions and opportunities won.
What is ZoomInfo used for?
Territory coverage and optimization:
Teams use ZoomInfo to segment their total addressable market (TAM), assign accounts based on potential, and monitor white space for new opportunities.
Sales Prospecting and pipeline creation:
ZoomInfo helps teams build targeted account lists, identify all contacts within a buying group, and go outbound successfully.
Intent-driven outreach:
Sellers and marketers use ZoomInfo’s buying signals (including research spikes, technographic changes, and executive moves) to prioritize, personalize, and trigger outreach to the right person at the right moment.
Campaign targeting and activation:
ZoomInfo helps marketers execute paid, email, and account-based marketing (ABM) plays on a foundation of verified audience data, with full buying groups in view.
Contact and account data management:
ZoomInfo supports ongoing data management by continuously enriching missing fields, consolidating records, and ensuring that your CRM/MAP remains clean and compliant.
Customer expansion and retention:
ZoomInfo tracks changes (like champion moves and funding rounds) at existing accounts to uncover new opportunities and prevent churn.
How do Go-to-Market Teams Use ZoomInfo?
ZoomInfo is used to help go-to-market teams uncover market insights, find ideal customers first, and close deals faster.
It gives sales, marketing, and revenue leaders real-time data, buyer intent signals, and workflow tools to find, reach, and win their next customer, before the competition. Instead of waiting for leads or relying on stale contact lists, GTM teams use ZoomInfo to target the right accounts, trigger timely outreach, and fill their pipelines with precision.
Sales teams use ZoomInfo to research ideal customers, target and personalize outreach, uncover promising leads, find new markets, and reach key contacts when buyers are ready to engage.
Marketers use ZoomInfo to profile and engage with prospects, fueling ABM campaigns with trusted GTM data and buying signals that ensure messages will resonate and campaigns will achieve ROI.
Operations professionals rely on ZoomInfo to fuel the entire GTM system with updated, high-quality, comprehensive data and signals, turning stale, inaccurate first-party CRM data into a living, strategic resource that can fuel creative GTM motions at scale.
What Products Does ZoomInfo Offer?
ZoomInfo's Go-to-Market Intelligence Platform includes several constituent products:
Key Products & Features:
What is ZoomInfo Copilot?
ZoomInfo Copilot is an AI-powered sales tool that combines B2B data and real-time buying signals to help sellers identify high-value accounts, engage buyers at the right time, and accelerate deal cycles.
Copilot makes every seller your best seller by surfacing everything frontline salespeople need to know about prospective customers and target accounts, instantly. It provides an overview of every engagement prospects have had with your company, including previous outreach efforts and touchpoints, deal histories and meeting summaries, and detailed account data.
This means your sales team can spend more time doing what they do best — connecting with prospects and demonstrating genuine value — and less time conducting important yet time-consuming prospect research and doing administrative work.
Salespeople need more than accurate contact data. They need actionable, relevant insights into today's complex, nonlinear purchasing journey. Copilot meets this need by identifying intent data and buying signals that escape conventional prospecting workflows, such as person-level website visits, competitive research, intent spikes, org chart changes including executive and champion moves, insights from regulatory filings, and even media appearances.
All this provides sellers with a complete picture of not only where prospective customers are today, but also crucial recent activity that is often strongly indicative of buying intent.
"I'm really excited about the power of generative AI in general, and working with Copilot is a no‑brainer because ZoomInfo is one of the key platforms in our tech stack" — Toby Carrington, Chief Business Officer, Seismic
What is GTM Workspace?
GTM Workspace is a unified workspace that gives sellers everything they need to manage their entire book of business in one place. It combines CRM data with ZoomInfo intelligence to help sales teams research accounts, prepare for meetings instantly, spot risk early, and focus only on the opportunities that matter most, eliminating the need to jump between multiple systems to get work done.
From GTM Workspace's conversational interface, sellers can ask questions and get instant answers about their territory, accounts, and deals. They can create dynamic account lists, generate personalized emails, build buyer engagement maps, and access rich account context — all powered by AI that understands their specific CRM data, ZoomInfo signals, and past engagements. GTM Workspace provides spreadsheet-style views for pipeline management, AI-powered meeting prep, and consolidated account intelligence that updates in real-time.
This addresses a critical gap in how sellers actually work: when vital information is scattered across disconnected tools, sellers naturally turn to spreadsheets for personal tracking. By bringing together CRM data, engagement history, ZoomInfo's data, and buying signals in a single execution layer, GTM Workspace makes selling simple.
Natively integrated with Salesforce and part of ZoomInfo's broader platform, GTM Workspace works seamlessly with GTM Studio for orchestrated plays and Copilot for AI-powered assistance. It gives sellers time back to focus on what matters: building relationships and closing deals.
What Is GTM Studio?
GTM Studio is a modern data management and orchestration platform for designing, enriching and activating your GTM strategy and tactics. It gives revenue operators the control they need to architect their company's go-to-market, with tools to unify their data, build hyper-targeted account lists and campaigns, and seamlessly activate sellers with predictive insights and recommended actions — eliminating data silos, driving customer growth, and maximizing rep productivity.
With GTM Studio, revenue professionals can access the clean, actionable data they need when they need it, without having to resort to data or list pulls or wait for custom workflows to be built.
From GTM Studio's user-friendly interface, revenue teams can identify buying signals or use Studio's AI functionality to do this for them. They can score, segment, and target the accounts that are most likely to convert, saving precious time, and launch custom plays instantly.
GTM Studio powers the entire revenue lifecycle, from first engagement to upsells and renewals. Natively integrated with ZoomInfo Copilot as well as major CRM platforms and sales engagement tools, GTM Studio enables revenue teams to identify and activate prospects showing high intent with intelligent scoring and enrichment. It helps them zero in on upsell and cross-sell opportunities through AI-powered insights, and leverage predictive churn indicators and engagement triggers to reduce risk and maximize lifetime value.
What Is ZoomInfo Sales?
ZoomInfo Sales gives sales professionals everything they need to close bigger deals, in less time, with less effort.
This begins with identifying and prioritizing companies in high-potential markets, based on business' ideal customer profiles (ICPs). ZoomInfo's Go-to-Market Intelligence Platform gives salespeople visibility into the true scope of their total addressable market (TAM), allowing them to prioritize high-value accounts.
These insights are powered by ZoomInfo's B2B data universe of more than 260 million contact profiles, 100 million company profiles, 135 million verified phone numbers, and daily processing of billions of related data points.
Combined with ZoomInfo's intent data, website visitor tracking, conversation intelligence tools, sales automations, and workflow builders, ZoomInfo Sales is indispensable for sales teams pursuing ambitious targets in today's increasingly competitive markets.
"With ZoomInfo, we more than doubled our activity and our efficiency skyrocketed. Since then, we've grown our pipeline over 90% per year." — Justin Hiatt, Vice President Digital Sales, Workfront
What Is ZoomInfo Marketing?
ZoomInfo Marketing is a fully featured account-based marketing solution that combines world-class B2B data with AI-powered insights that enables marketers to efficiently identify, engage, and capture quality leads at scale.
With the ROI of every marketing dollar under greater scrutiny than ever, marketers in every sector and vertical are under immense pressure to generate quality leads with fewer resources in less time.
ZoomInfo Marketing helps them do so by powering demand-generation strategies with real-time, AI-powered intent data. Marketers can run more effective display and social ad campaigns targeting prospective customers who have demonstrated strong intent, and deliver qualified inbound leads to their sales team by automatically identifying, enriching, and routing high-potential leads to the most suitable sales reps.
Our powerful AI technology algorithmically identifies best-fit accounts, so marketers can engage prospective accounts that are most likely to be in-market for their products and services.
ZoomInfo Marketing can trigger campaigns based on intent signals, including de-anonymized site traffic and industry scoops, to identify sales-ready accounts demonstrating strong intent to buy. ZoomInfo's IP-to-company graph analyzes over 6 billion IP addresses to build campaigns that convert, and helps marketers attract, nurture, and convert visitors based on-page website behaviors.
"We are seeing incredible engagement. Our advertising strategy is proving much more effective since running ads through ZoomInfo Marketing. We are seeing incredible engagement and to date our average click through rate has increased by 900%." — Joe Charron, Director of Global Marketing, Librestream
What Is ZoomInfo Operations?
ZoomInfo Operations enables data and RevOps professionals to deduplicate, cleanse, and enrich data efficiently through sophisticated automations, an intuitive user-friendly interface, and seamless integrations with the world's leading cloud data solutions.
Deduplicating data is a crucial part of business' data maintenance, but it can also be among the most time-consuming and prone to error. ZoomInfo Operations' automations make deduplication effortless by enabling ops professionals to set custom rules to automate data deduplication before seamlessly merging and archiving deduped data. These automations can also match prospective leads to their current accounts, and prevent inaccurate data from entering your systems of record in real time.
ZoomInfo Operations' powerful data cleansing features enable ops professionals to automate data correction with pre-configured formatting, normalize and standardize fields including phone numbers, company names, ISO codes, proper case, and more, as can be configured to transform data either in bulk or in real time.
Data enrichment is critical to both sales and marketing effectiveness and overall data hygiene. ZoomInfo Operations enables ops professionals to leverage multi-vendor data enrichment via API, as well as set rules on how data is enriched from specific sources through waterfall-based logic.
What Is ZoomInfo Data-as-a-Service?
The world-class data foundation that powers ZoomInfo's Go-to-Market Intelligence Platform can also be accessed for companies via ZoomInfo Data-as-a-Service (DaaS).
ZoomInfo's comprehensive B2B data can be integrated into any workflow via cloud data shares, APIs, flat files, or orchestration apps. Businesses can access Data Cubes in AWS, Google Cloud, Databricks, Snowflake, or flat files to enhance their CRM with firmographic and technographic data, intent data and buying signals, proprietary Scoops and news, hierarchical changes and org-chart information, and more.
"[Records] used to always be missing data, or include outdated contact details. ZoomInfo brings these lists back to life and gives us an additional layer of detailed and in-depth insights around those companies and contacts." — Scott Logan, SVP of Marketing, Kronologic
What is ZoomInfo Talent?
ZoomInfo Talent is built for recruiters who need a data-first platform to dominate the hiring funnel from start to finish.
Whether you're sourcing passive candidates or speeding up time-to-hire, ZoomInfo Talent delivers real-time insights, targeted outreach, and automation tools to cut through the noise and engage top talent. The result? Faster, smarter hiring backed by precision data, not guesswork.
ZoomInfo Talent also helps recruiting teams build a brand that candidates want to work for. From customized messaging to culture-centric targeting, the platform empowers talent leaders to showcase their company story and connect with the right people at the right time. With features like layoff insights, scalable outreach, and ATS integration for seamless team collaboration, ZoomInfo helps recruiters do more than recruit — it helps them compete.
ZoomInfo's Go-to-Market Intelligence Platform: The Operating System of Modern GTM
Our products have changed significantly over the years, reflecting the extreme pace of change in the markets and customers we serve.
The tried-and-true methods of the past simply no longer align with how buyers behave or what they expect from today's purchasing journey. As buyers have become more discerning, our products and platform have evolved to meet the needs of the go-to-market teams tasked with meeting those expectations.
ZoomInfo's Go-to-Market Intelligence Platform helps more than 36,000 companies worldwide reach new customers and expand into new markets. To see what ZoomInfo can do for your business, check it out for yourself.
ZoomInfo: Frequently Asked Questions
As a robust, fully featured solution for the entirety of business’ go-to-market needs, people often have questions about ZoomInfo’s products and services. Here are some of the most frequently asked questions about ZoomInfo’s Go-to-Market Intelligence Platform.
What is the core purpose of ZoomInfo?
The core purpose of ZoomInfo is to provide go-to-market teams with the tools, data, and workflows they need to identify new markets and engage prospective customers more effectively and efficiently.
How does ZoomInfo use AI?
AI is a fundamental part of the ZoomInfo Go-to-Market Intelligence Platform. It’s central to products including ZoomInfo Copilot and GTM Studio, and enhances the functionality of ZoomInfo’s core products, including ZoomInfo Sales, ZoomInfo Marketing, and ZoomInfo Operations.
What industries does ZoomInfo serve?
ZoomInfo serves B2B customers of all sizes in virtually every market sector and vertical, from multinational financial firms and enterprise technology companies to major retailers and specialized manufacturers. More than half of the Fortune 500, including 19 of the Fortune 25 and eight out of the top 10 enterprises, rely on ZoomInfo’s category-defining Go-to-Market Intelligence Platform to identify new markets and engage prospective customers.
How does ZoomInfo help sales teams?
ZoomInfo helps sales teams by making every single sales rep and account manager more productive and efficient with actionable, real-time go-to-market intelligence about their territories, markets, and prospective customers. ZoomInfo’s sophisticated automations eliminate much of the administrative work that prevents sales teams from doing what they do best — engaging with prospects, demonstrating genuine value, and driving revenue.
How does ZoomInfo help marketing teams?
ZoomInfo helps marketing teams maximize the ROI of every single marketing dollar by enabling them to launch precise, timely campaigns and lead-generation activities targeting high-value prospects that have demonstrated strong commercial intent. ZoomInfo’s world-class proprietary database surfaces insights and intent signals that escape other solutions, providing marketers with unparalleled visibility into high-value accounts and their needs.
What is the ZoomInfo B2B data universe?
ZoomInfo’s B2B data universe is the proprietary database upon which the ZoomInfo Go-to-Market Intelligence Platform is built, spanning more than 260 million contact profiles, 100 million company profiles, 135 million verified phone numbers, and the billions of related datapoints ZoomInfo processes every single day. ZoomInfo’s B2B data universe also includes crucial intent data, powered by AI, that includes regulatory filings, real-time org chart changes and executive moves, individualized website visitor activity, and media appearances.