For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. But data-driven, AI-powered intelligence is rewriting the rules — and ZoomInfo’s Customer Impact Report 2025 proves it.
We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results? A clear competitive edge for those who embrace Go-to-Market Intelligence.
Bigger Markets, Stronger Pipelines
Companies using ZoomInfo’s GTM Intelligence platform expanded their total addressable market (TAM) by 40%. That’s not just more prospects — it’s the right prospects. By using real-time data and signals, sales teams are identifying high-potential accounts they would have otherwise missed.
And they’re reaching these prospects at the right time. Three out of four customers said ZoomInfo surfaced opportunities they would have overlooked, driving a 32% increase in total pipeline.
When it comes to high-value deals, ZoomInfo users grew average deal sizes by 40%: from $70,000 to nearly $100,000. Enterprise users saw even greater gains, reporting 89% larger deals thanks to expanded buying committees and multithreaded outreach.
Sales Teams: More Meetings, Higher Win Rates
Sales is a numbers game, but with the right data, the odds shift in your favor. ZoomInfo GTM Intelligence users booked 55% more meetings per month and reported a 91% improvement in connect rates.
Before ZoomInfo, sales reps connected with prospects just 23% of the time. After implementing ZoomInfo’s GTM Intelligence, this rate jumped to 44%.
Higher engagement translates into higher win rates. ZoomInfo customers closed 46% of their deals compared to 32% before.
And when it comes to velocity, ZoomInfo helps teams cut sales cycles by 21%, meaning deals close 32 days faster on average.
Marketing Teams: Precision Targeting That Delivers
Marketing has always been a blend of art and science, but data is tipping the scales toward science. Marketers using ZoomInfo’s account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%.
Real-time insights power precision targeting. Nearly one-third (29%) of marketers’ active opportunities were sourced exclusively from ZoomInfo signals and data.
Better alignment with sales leads to more meaningful engagement: ZoomInfo users saw a 76% increase in email response rates, making outreach more efficient and impactful.
And when it comes to return on investment, ZoomInfo’s impact is undeniable. Enterprise customers reported a 60% higher marketing campaign ROI, while companies across the board saw customer acquisition costs drop by up to 42%.
AI-Powered GTM: Smarter Selling with Copilot
AI isn’t a futuristic promise — it’s the present, and ZoomInfo’s Copilot is proving it. Copilot analyzes GTM signals in real time, identifying which accounts to prioritize, who to contact, and even how to tailor outreach.
The results:
- 83% larger deal sizes
- 30% faster deal cycles, and
- An average of 45 days saved per deal
For sales teams, GTM AI-powered automation means less time on admin work and more time selling. Copilot users reported saving 10.5 hours per week, while also achieving 89% higher email response rates.
Confidence, Accuracy, and Actionable Insights
Sales teams using ZoomInfo’s GTM Intelligence platform are working harder and smarter. Customers reported:
- 44% higher confidence in hitting pipeline goals
- 20% more accurate pipeline forecasting
- 54% healthier customer accounts thanks to better retention insights
ZoomInfo isn’t just another tool; it’s a revenue growth engine powered by AI-ready insights, trusted data, and advanced automation. If you’re looking to grow faster, sell smarter, and win bigger in 2025, ZoomInfo isn’t optional — it’s essential.
3 Key Takeaways from ZoomInfo’s Customer Impact Report:
1. GTM Intelligence increases pipeline by 32%
2. AI-powered sales boost deal sizes by 83%
3. Go-to-Market automation saves reps 10+ hours per week
Still not convinced? Check out more ZoomInfo reviews and analyst reports. When you are ready to see the impact for yourself, read our Customer Impact Report to learn more.