Millions of companies crowd the B2B universe, vying for the same share of business.
As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.
We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind.
As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more? Keep reading.
Here are the most important B2B lead generation statistics to inform and evolve your marketing lead generation strategy:
B2B Lead Generation Statistics
The Current State of Lead Generation
Successful Tactics
The Challenges of B2B Lead Gen
63% of marketers say generating traffic and leads is their top challenge (source).
80% of marketers say their lead generation efforts are only slightly or somewhat effective (source).
Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers (source).
Only 16% of marketers say outbound practices provide the highest quality leads for sales (source).
42% of sales reps state that a lack of quality data is their biggest barrier to lead generation (source).
79% of marketing leads never convert into sales. Lack of nurture is the main cause for this (source).
49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute (source).
Lead Generation Statistics: Key Takeaways
There you have it, the most important B2B lead generation statistics to guide your future lead generation efforts. The key takeaway here is to never grow complacent with your lead generation strategy. What works this month might not work the next- and remember, there are countless other companies just waiting to step in grab those leads from you.
For more information about lead generation, check out our lead generation strategy guide. Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy.