Account-Based Marketing Platforms: Top Tools to Target High-Value Accounts

Best Account-Based Marketing Platforms Compared

The top account-based marketing platforms in 2026 are ZoomInfo, 6sense, Demandbase, Terminus, RollWorks, Madison Logic, Mutiny, UserGems, Triblio, Influ2, Metadata.io, and Clearbit. Each platform solves different parts of the ABM stack, from data and intent to advertising and personalization.

Best Account-Based Marketing Platforms

ZoomInfo

ZoomInfo Marketing combines accurate B2B data with multi-channel execution. Marketing teams use it to identify in-market accounts, run targeted ad campaigns, and convert website visitors into pipeline.

The platform includes a proprietary demand-side platform for display and social advertising, predictive scoring to rank prospects by buying stage, and website tools that enrich forms, track anonymous visitors, and trigger sales handoffs. When prospects engage with your ads and land on your site, your sales team gets real-time alerts with full contact context.

Main features:

• Hyper-targeted campaigns using 300+ company attributes for precise audience targeting

• In-market predictive scoring to prioritize prospects most likely to convert

• Multi-channel engagement including display ads, social media, email, and SMS

• Proprietary demand-side platform for running targeted advertising campaigns

• Ongoing monitoring and cleansing of prospect and customer account databases

• Marketing teams needing data quality and campaign execution in one platform

• Organizations looking to unify sales and marketing around accurate account intelligence

• Companies prioritizing website conversion alongside advertising

 Contact sales for custom pricing based on data access and feature requirements.

Learn More about ZoomInfo Marketing

6sense

6sense uses AI to identify which accounts are in-market before they reach out. The platform captures anonymous buying signals across the web, scores accounts by buying stage, and orchestrates outreach when accounts show intent.

Sales and marketing teams get a unified view of account engagement, predictive analytics that forecast pipeline, and multi-channel campaign tools that coordinate across email, ads, and direct outreach. The platform removes guesswork by surfacing accounts actively researching solutions in your category.

Main features:

• AI-powered intent data capture and analysis

• Account-based targeting and prioritization

• Multi-channel, multi-touch campaign orchestration

• Predictive analytics for revenue forecasting

• Personalized messaging and content recommendations

Ideal for:

• Enterprise teams focused on early-stage pipeline generation

• Organizations needing predictive insights to prioritize outbound efforts

• Companies with long sales cycles requiring intent-based timing

Pricing: Contact sales for enterprise pricing based on account volume and feature selection.

Learn More about 6sense Revenue AI for Marketing

Demandbase

Demandbase is a go-to-market platform built for B2B sales and marketing alignment. The platform provides account intelligence that connects intent signals, technographics, and CRM data into one view.

Teams use Demandbase to build precise account segments, orchestrate campaigns across channels, and measure how marketing and sales activities drive pipeline and revenue. The unified platform approach helps teams identify opportunities earlier and close deals faster.

Main features:

• Rich account-level insights for informed decision-making

• Utilize multiple data sources to create targeted segments

• Coordinate marketing and sales activities across various touchpoints

• Track how marketing and sales efforts drive pipeline and revenue

Ideal for:

• Mid-market to enterprise teams needing full-funnel ABM capabilities

• Organizations prioritizing sales and marketing alignment

Pricing: Contact sales for pricing based on account volume and platform features.

Learn More about Demandbase One

Terminus

Terminus helps teams engage accounts across their entire lifecycle using first-party data. The platform combines account-based advertising, website engagement tracking, and attribution reporting to surround buyers with relevant experiences.

Marketing teams get intent signals from Bombora, tools to identify and score unknown accounts, and unlimited LinkedIn audience syncing for targeted advertising. The platform focuses on driving measurable ROI while minimizing ad fraud.

Main features:

• Account identification and scoring for unknown accounts

• Unified first- and third-party data

• Track account-level website engagement

• Marketing impact reports on generated pipeline and revenue

• Unlimited synced LinkedIn audiences for targeted advertising

Ideal for:

• Marketing teams running integrated multi-channel campaigns

• Organizations prioritizing first-party data activation

Pricing: Contact sales for pricing based on advertising spend and feature requirements.

Learn More about Terminus ABM Platform

RollWorks

RollWorks Account-Based Platform is designed for B2B marketers focused on account-based advertising. The platform uses programmatic advertising technology to reach both known and unknown contacts within target accounts.

Teams get access to over 4.2 billion digital profiles, AI-powered insights for account prioritization, and integration with 24 marketing and sales tools. RollWorks combines display ads, social ads, and triggered emails to drive engagement across the full funnel.

• AI-powered insights from a database of 4.2 billion digital profiles

• Programmatic advertising technology for targeted account reach

• Integration capabilities with 24 marketing and sales tools

• Full-funnel marketing approach

• Account-based analytics for measuring campaign performance

Ideal for:

• Small to mid-sized teams focused on paid advertising

• Companies needing account-based ad targeting at scale

Pricing: Contact sales for pricing based on advertising budget and account volume.

Learn More about RollWorks Account-Based Platform

Madison Logic

Madison Logic Platform is a multi-channel ABM solution built for demand generation. The platform uses proprietary intent data to identify accounts with high purchase intent, then activates campaigns across display advertising and content syndication.

Marketing teams get access to a network of 1,600+ B2B publishers for content distribution, intent-driven targeting to reach accounts when they're actively researching, and attribution metrics that connect campaigns to pipeline and revenue.

• Intent data-driven account targeting and engagement

• Multi-channel ABM media activation and measurement

• Integration with CRM and marketing automation platforms

• Comprehensive attribution metrics for ROI tracking

• Access to a network of 1,600+ B2B publishers for content syndication

Ideal for:

• Demand gen teams needing content distribution and intent-based advertising

• Organizations prioritizing top-of-funnel awareness and engagement

Pricing: Contact sales for pricing based on media spend and content syndication volume.

Learn More about Madison Logic Platform

Mutiny

Mutiny turns websites into account-based conversion engines. The platform identifies visiting accounts and personalizes headlines, CTAs, social proof, and content recommendations based on industry, company size, and buying stage.

Marketing teams use no-code editors to create account-specific experiences, A/B test variations, and measure how personalization impacts pipeline. The platform integrates with existing tech stacks to activate CRM data, intent signals, and advertising audiences for web personalization.

• No-code website personalization for target accounts

• Visitor identification and account-based content recommendations

• A/B testing and conversion optimization tools

• Integration with CRM, MAP, and advertising platforms

• Pipeline impact reporting and attribution

Ideal for:

• Marketing teams prioritizing website engagement and conversion

• Organizations with high website traffic from target accounts

• Companies needing personalization without engineering resources

Pricing: Contact sales for pricing based on website traffic volume and personalization requirements.

Learn more about Mutiny

UserGems

UserGems tracks job changes among your customers and prospects, alerting sales and marketing teams when champions move to new companies. The platform automates relationship intelligence by monitoring role changes, promotions, and company transitions.

Teams get trigger-based outreach opportunities, automated alerts when past buyers land at new accounts, and integration with CRM systems to route leads based on territory and account ownership. UserGems turns existing relationships into new pipeline by catching buyers in transition.

Main features:

• Automated job change tracking for customers and prospects

• Champion identification and relationship mapping

• Trigger-based alerts for sales and marketing outreach

• CRM integration with automated lead routing

• Pipeline tracking from relationship-driven opportunities

Ideal for:

• Sales and marketing teams leveraging existing relationships

• Organizations with strong customer advocacy and repeat buyers

• Companies focused on warm introductions and relationship selling

Pricing: Contact sales for pricing based on contact volume and feature requirements.

Learn more about UserGems

Triblio

Triblio is built for orchestrating complex ABM campaigns across multiple channels. The platform coordinates account-based advertising, web personalization, sales activation, and reporting in one system.

Marketing teams use Triblio to build account segments, launch coordinated campaigns across display, social, and email, personalize website experiences by account, and measure engagement at every touchpoint. The platform emphasizes workflow automation to reduce manual campaign management.

Main features:

• Multi-channel campaign orchestration and automation

• Account-based advertising across display and social channels

• Website personalization and visitor identification

• Sales activation tools and account engagement alerts

• Unified reporting across all ABM activities

• Teams coordinating complex multi-touch campaigns

• Organizations needing workflow automation for ABM

• Marketing ops teams managing multiple ABM programs

Pricing: Contact sales for pricing based on account volume and feature selection.

Learn more about Triblio

Influ2

Influ2 is a person-based advertising platform that targets specific decision-makers within accounts. Instead of account-level targeting, Influ2 tracks engagement at the individual level, showing which people interact with your ads.

Marketing teams get contact-level intent data, behavioral scoring for individual prospects, and integration with CRM systems to pass engagement data to sales. The platform provides granular visibility into how specific buying committee members engage with campaigns.

• Person-based targeting for precise audience reach

• Contact-level intent tracking and behavioral scoring

• CRM integration that passes engagement data to sales teams

• Campaign performance analytics and individual engagement reports

• Multi-channel ad distribution across major platforms

Ideal for:

• Teams targeting specific decision-makers within buying committees

• Organizations needing contact-level engagement visibility

Pricing: Contact sales for pricing based on contact volume and advertising spend.

Learn More about Influ2

Metadata.io

Metadata.io automates paid campaign execution across Google, LinkedIn, Facebook, and other advertising platforms. The platform uses AI to optimize targeting, budgets, and creative variations based on performance data.

Demand gen teams use Metadata to launch campaigns in minutes instead of hours, automatically pause underperforming ads, shift budget to winning channels, and generate reports on campaign ROI. The platform reduces manual campaign management while improving results through continuous optimization.

Main features:

• Cross-channel campaign automation for paid advertising

• AI-powered budget optimization and bidding

• Automated audience syncing from CRM and MAP systems

• Creative testing and performance-based optimization

• Unified reporting across all advertising channels

• Demand gen teams running high-volume paid campaigns

• Organizations needing automation to scale advertising efforts

• Marketing teams without dedicated paid media specialists

Pricing: Contact sales for pricing based on advertising spend and platform usage.

Learn more about Metadata.io

Clearbit

Clearbit enriches contact and company data in real-time, providing firmographic information, technographics, and intent signals. The platform identifies anonymous website visitors, enriches form submissions with additional data fields, and scores leads based on fit.

Marketing and sales teams use Clearbit to de-anonymize website traffic, route leads based on enriched data, personalize outreach with accurate contact information, and prioritize accounts showing buying intent. The platform integrates with CRM and marketing automation systems to keep data current.

Main features:

• Real-time data enrichment for contacts and companies

• Website visitor identification and de-anonymization

• Form shortening with automatic data append

• Lead scoring and routing based on firmographic fit

• Intent data integration for account prioritization

Ideal for:

• Teams needing data enrichment and visitor identification

• Organizations prioritizing data quality and lead routing

• Marketing ops teams managing CRM and MAP data hygiene

Pricing: Contact sales for pricing based on data volume and feature requirements.

Learn more about Clearbit

ABM Platform Selection Criteria

Choosing the right account-based marketing platform depends on your team's priorities, existing tech stack, and go-to-market motion. Here's what matters most:

Data Quality and Segmentation

ABM only works if you're targeting the right accounts with accurate data. Look for platforms that offer:

• Clean contact and company information: Verified email addresses, phone numbers, and decision-maker titles

• ICP matching capabilities: Tools that score accounts against your ideal customer profile

• Robust segmentation: Filters using firmographics, technographics, and intent signals

Sales and Marketing Alignment

The best ABM platforms connect sales and marketing workflows. Look for:

• Shared dashboards: Unified account views that both teams can access

• Automated handoffs: Triggers that route engaged accounts from marketing to sales

• CRM integration: Real-time collaboration between teams using existing systems

Multi-Channel Orchestration

Buyers engage across email, ads, web, social, and direct mail. Your ABM platform should coordinate these touchpoints, not silo them. Look for:

• Cross-channel campaign coordination: Launch and manage campaigns across multiple channels from one platform

• Engagement-based triggers: Automatic actions based on how accounts interact with your content

• Consistent messaging: Unified content strategy across the buyer journey

Measurement and ROI Attribution

You need to prove ABM impact. Look for platforms that offer:

• Account engagement tracking: Visibility into how accounts interact across all touchpoints

• Pipeline influence measurement: Connect marketing activities to pipeline creation

• Multi-touch attribution: Understand which campaigns and channels drive revenue

Ease of Implementation and Support

Complex platforms require months of setup and ongoing maintenance. Evaluate onboarding timelines, integration requirements with your existing stack, and the level of customer success support included. Teams with limited technical resources should prioritize platforms with faster time-to-value.

Account-Based Marketing Platform Categories

ABM platforms fall into four categories: all-in-one platforms, intent data platforms, web and personalization platforms, and advertising-led platforms. Each category solves different parts of your ABM strategy.

All-in-One Platforms

Comprehensive platforms like ZoomInfo, 6sense, and Demandbase combine data, intent signals, advertising, and orchestration in one system. They reduce integration complexity and provide unified reporting across all ABM activities. Best for teams that want a single source of truth for account intelligence and campaign execution.

Intent Data Platforms

Platforms focused on capturing and analyzing buyer intent signals across the web. They identify accounts actively researching solutions in your category and score them based on buying stage. Intent data helps teams prioritize outbound efforts and time outreach when accounts show interest.

Web and Personalization Platforms

Tools that identify anonymous website visitors and personalize content based on account attributes. These platforms turn your website into an account-based conversion engine by customizing headlines, CTAs, and content recommendations for each visiting account. Best for teams with significant inbound traffic from target accounts.

Advertising-Led Platforms

Platforms built primarily for programmatic account-based advertising across display, social, and video channels. They connect to demand-side platforms, manage audience targeting, and optimize ad spend based on account engagement. Best for teams running significant paid media budgets focused on account-based reach.

Frequently Asked Questions

What is an account-based marketing platform?

An account-based marketing platform is software that helps B2B teams target and engage high-value accounts with personalized campaigns across multiple channels using data, intent signals, and automation.

How much do ABM platforms cost?

ABM platform pricing varies widely based on account volume, data access, and feature requirements. Most vendors offer custom pricing and require direct sales contact for quotes.

What is the difference between ABM platforms and marketing automation?

Marketing automation focuses on lead-based workflows, while ABM platforms coordinate account-level campaigns across buying committees. ABM tools integrate with marketing automation but add account intelligence, intent data, and multi-channel orchestration.

Which ABM platform is best for small teams?

Small teams typically start with platforms like RollWorks or Metadata.io that focus on specific capabilities like advertising or campaign automation. As teams mature, they often move to comprehensive platforms like ZoomInfo that combine data and execution.

Start Building Your ABM Stack

The right ABM platform depends on your team's maturity, budget, and goals. Start with platforms that solve your biggest constraint: data quality, advertising reach, or orchestration complexity. ZoomInfo Marketing combines accurate B2B data with multi-channel execution to help teams identify, engage, and convert high-value accounts.

Start your free trial to see how ZoomInfo powers account-based marketing at scale.