Account-Based Marketing Platforms: Top Tools to Target High-Value Accounts

Personalization, precision, and performance. That's what separates winning B2B marketing from wasted spend. Account-based marketing (ABM) platforms deliver all three.

ABM treats high-value accounts as individual markets. You surround buying committees with targeted campaigns across every channel that matters: display ads, email, social, web personalization, events. The goal is simple. Get the right message to the right accounts at the right time.

Platforms like ZoomInfo, 6sense, Demandbase, and Terminus use intent data, predictive scoring, and account intelligence to help teams identify in-market buyers and move them through the funnel faster. But finding the right platform for your team and budget takes more than scanning feature lists. Here's what you need to know.

Best Account-Based Marketing Platforms Compared

Account-based marketing platforms help B2B teams target high-value accounts with data, intent signals, and multi-channel campaigns. The right platform depends on your priorities: data quality, predictive analytics, advertising reach, or web personalization. Here's how the top platforms stack up.

Best Account-Based Marketing Platforms

1. ZoomInfo

ZoomInfo Marketing combines B2B data, intent signals, and multi-channel orchestration to help teams build pipeline faster. The platform connects 100 million company profiles and 500 million contacts with real-time buying signals, giving marketers the intelligence to identify and engage in-market accounts.

Run targeted display and social campaigns through ZoomInfo's proprietary demand-side platform. Score prospects based on buying stage. Turn your website into a conversion engine with enriched forms, visitor tracking, and chat.

When prospects engage, your sales team gets instant alerts with full context.

• 300+ firmographic and technographic filters for precise targeting

• In-market predictive scoring prioritizing high-intent accounts

• Multi-channel campaigns across display, social, email, and SMS

• Website visitor identification and de-anonymization

• Automated data enrichment and account monitoring

• B2B marketing teams needing accurate contact and company data

• Organizations running integrated sales and marketing plays

• Teams prioritizing data quality and intent signals

Contact for custom quote based on database access and platform features.

Learn more about ZoomInfo Marketing

2. 6sense

6sense uses AI and predictive analytics to identify accounts showing buying signals before they enter your funnel. The platform analyzes anonymous web activity, intent data, and firmographics to surface accounts actively researching solutions in your category.

The platform's account scoring ranks opportunities based on buying stage, fit, and engagement. Marketing teams use these insights to orchestrate campaigns across display, social, email, and direct mail.

Sales teams get visibility into account research activity and can prioritize outreach to in-market buyers.

Main features:

• AI-powered intent data from web activity and third-party sources

• Predictive account scoring and buying stage identification

• Multi-channel campaign orchestration and activation

• Account-level analytics and pipeline attribution

• Revenue forecasting based on account engagement

Ideal for:

• Enterprise teams with complex sales cycles

• Organizations prioritizing predictive pipeline generation

• Marketing and sales teams aligned on account-based strategies

Pricing: Free plan available with essential features and 50 credits per month. Custom pricing available based on company size and feature requirements.

Learn more about 6sense Revenue AI for Marketing

3. Demandbase

Demandbase is a go-to-market platform built around Account Intelligence. The platform connects sales and marketing data, intent signals, and engagement activity into a single view, helping teams identify opportunities earlier and close deals faster.

Key capabilities:

• Segmentation: Create targeted segments using Account Intelligence, CRM data, intent signals, and technographics

• Orchestration: Coordinate campaigns across display, web, email, and sales touchpoints

• Attribution: Track how every marketing and sales action influences pipeline and revenue

Main features:

• Account Intelligence unifying first- and third-party data

• Audience segmentation using firmographics, intent, and engagement

• Cross-channel orchestration and campaign management

• Revenue attribution connecting marketing to pipeline

Pricing: Contact for pricing based on account volumes and platform modules.

Learn more about Demandbase One

4. Terminus

Terminus activates first-party data across display, email, LinkedIn, and web to engage accounts throughout their lifecycle. The platform helps teams surround buyers with consistent messaging from initial awareness through expansion and renewal.

Core capabilities include:

• Intent data: Buying signals from Bombora with account scoring and visitor identification

• LinkedIn integration: Sync audiences for targeted campaigns

• Personalization: Customize web experiences based on account attributes

Main features:

• Account identification and scoring for anonymous visitors

• Unified first- and third-party data activation

• Account-level website engagement tracking

• Pipeline and revenue attribution reporting

• LinkedIn audience syncing

Pricing: Contact for custom pricing based on account volume and channels.

Learn more about Terminus ABM Platform

5. RollWorks

RollWorks is built for B2B marketers running account-based advertising campaigns. The platform uses a database of 1.2 billion buyer profiles and AI to identify target accounts and reach decision-makers through programmatic display and social ads.

RollWorks integrates display ads, social campaigns, and triggered emails into coordinated plays. The platform's programmatic technology reaches both known and unknown contacts within target accounts across major ad networks.

• AI-powered insights from 1.2 billion buyer profiles

• Programmatic advertising across display and social

• Integration with marketing and sales tools including Salesforce, HubSpot, and Marketo

• Full-funnel campaign tracking and analytics

• Account-based measurement and attribution

Pricing: Contact for pricing based on ad spend and platform features.

Learn more about RollWorks Account-Based Platform

6. Madison Logic

Madison Logic combines intent data with content syndication and display advertising to engage high-value accounts. The platform accesses a network of 1,600+ B2B publishers, giving marketers visibility into which accounts are researching relevant topics and consuming content.

Activate ABMTM unifies display advertising and lead generation, powered by intent data that identifies accounts showing purchase signals. Marketing teams can target prospects when they're actively researching solutions and track engagement across channels.

• Intent data from 1,600+ B2B publisher network

• Multi-channel campaign activation and measurement

• CRM and marketing automation integration

• Attribution metrics tracking ROI by account

• Content syndication for demand generation

Pricing: Contact for pricing based on campaign scope and data access.

Learn more about Madison Logic Platform

7. Mutiny

Mutiny personalizes website experiences for target accounts, turning anonymous traffic into identified pipeline. The platform uses reverse IP lookup and first-party data to recognize visitors and serve personalized content, headlines, CTAs, and offers based on account attributes and behavior.

Marketing teams build personalized experiences without engineering resources. The platform integrates with your CRM and marketing automation to sync account data and track conversion events. A/B testing helps identify which personalization tactics drive the most pipeline.

Main features:

• Account-based website personalization without code

• Visitor identification using reverse IP and first-party data

• Dynamic content and CTA personalization

• A/B testing for optimization

• Pipeline attribution from web conversions

Ideal for:

• Marketing teams focused on website conversion optimization

• Organizations with high-value accounts visiting their site

• Teams wanting to personalize without developer dependencies

Pricing: Contact for custom pricing. Pricing is not publicly available and varies based on company size and feature requirements.

Learn more about Mutiny

8. UserGems

UserGems tracks job changes across your customer and prospect universe, alerting sales teams when champions move to new companies. The platform monitors role changes, promotions, and career moves, creating trigger-based outreach opportunities.

Instead of cold outreach, reps connect with people who already know your product. UserGems identifies when former customers, closed-lost contacts, or engaged prospects start new roles, creating warm pipeline at net-new accounts.

Main features:

• Job change tracking for customers and prospects

• Automated alerts when champions move to new companies

• Integration with CRM to trigger sales workflows

• Relationship intelligence showing past interactions

• Pipeline generation from warm introductions

Ideal for:

• Sales teams mining existing relationships for pipeline

• Organizations with strong customer champions

• Account executives focused on warm outreach

Pricing: Contact for custom pricing based on contact volume and integrations. Annual contracts typically range from $16,400 to $81,900, with an average contract value around $25,000.

Learn more about UserGems

9. Triblio

Triblio orchestrates multi-channel ABM campaigns across web, display, email, direct mail, and sales touchpoints. The platform helps marketing teams coordinate messaging and track engagement as accounts move through the buying journey.

Build account-based playbooks that trigger actions across channels based on engagement signals. Personalize website experiences, launch display campaigns, send targeted emails, and alert sales when accounts hit engagement thresholds.

Main features:

• Multi-channel campaign orchestration and automation

• Account-based web personalization

• Display advertising and retargeting

• Email and direct mail integration

• Engagement scoring and sales alerts

Ideal for:

• Marketing teams running complex multi-touch ABM plays

• Organizations coordinating across multiple channels

• Teams prioritizing orchestration over individual tactics

Pricing: Contact for custom pricing based on account volume and channels.

Learn more about Triblio

10. Influ2

Influ2 runs person-based advertising campaigns targeting specific decision-makers within target accounts. Upload your buying committee lists and Influ2 serves display ads to those individuals across major ad networks.

Track engagement at the person level. See which individuals viewed your ads, how many times, and on which devices. Sales teams get granular intelligence about who's engaged and can prioritize outreach accordingly.

Main features:

• Person-based targeting for buying committee members

• Contact-level engagement tracking and scoring

• CRM integration for sales workflow triggers

• Individual ad performance analytics

• Multi-channel ad distribution

Pricing: Contact for pricing based on contact volume and campaign scope.

Learn more about Influ2

11. Metadata.io

Metadata.io automates paid campaign management across Google, LinkedIn, Facebook, and other channels. The platform uses AI to optimize audiences, budgets, bids, and creative in real time, reducing the manual work of running demand generation campaigns.

Set campaign goals and budgets. Metadata handles audience testing, bid optimization, and budget allocation across channels. The platform learns which audiences and messages perform best and shifts spend accordingly.

Main features:

• Automated campaign management across paid channels

• AI-powered audience testing and optimization

• Budget allocation based on performance

• Creative and messaging A/B testing

• Pipeline attribution from paid campaigns

Ideal for:

• Performance marketers managing high-volume paid campaigns

• Demand gen teams focused on efficiency and scale

• Organizations running multi-channel advertising

Pricing: Contact for custom pricing. Pricing is not publicly available and varies significantly based on ad spend and feature requirements.

Learn more about Metadata.io

Clearbit

Clearbit enriches contact and company records with firmographic, technographic, and role data. The platform identifies anonymous website visitors, appends missing data fields, and standardizes records across your CRM and marketing automation.

Now part of HubSpot (rebranded as Breeze Intelligence), Clearbit helps teams score leads, route accounts, and personalize outreach based on enriched data. Forms auto-populate with company information. Website visitors get identified and routed to sales.

Main features:

• Data enrichment for contacts and companies

• Website visitor identification and de-anonymization

• Form shortening with auto-population

• Lead scoring and routing automation

• CRM and marketing automation integration

Ideal for:

• HubSpot users needing enhanced data coverage

• Marketing teams focused on data quality and enrichment

• Organizations with incomplete CRM records

Pricing: Available as an add-on to HubSpot subscriptions with credit-based pricing starting at $45/month. Total costs vary based on HubSpot tier and credit usage.

Learn more about Clearbit (Breeze Intelligence)

ABM Platform Selection Criteria

Choosing an ABM platform comes down to five things: data quality, team alignment, orchestration capabilities, measurement, and implementation complexity.

Data Quality and Segmentation

Your ABM platform is only as good as its data. Look for platforms with accurate firmographics, technographics, and contact information. The best platforms continuously update records, verify contact details, and remove duplicates.

Segmentation capabilities should let you build target account lists using hundreds of filters, from company size and industry to tech stack and buying signals.

Sales and Marketing Alignment

ABM fails when sales and marketing work from different playbooks. Choose platforms that create shared visibility into account engagement, unify workflows between teams, and trigger handoffs at the right time.

Sales should see which accounts marketing is engaging. Marketing should know which accounts sales is working. One source of truth beats two separate systems.

Multi-Channel Orchestration

Buying committees don't live in one channel. Your ABM platform should coordinate campaigns across display ads, social media, email, web personalization, and direct mail.

Look for platforms that trigger actions based on engagement signals:

• Pricing page visit: Launch retargeting campaigns

• Content download: Alert sales for immediate follow-up

• Email engagement: Trigger next-step nurture sequences

Orchestration turns disconnected tactics into coordinated plays.

Measurement and ROI Attribution

ABM programs need to prove pipeline impact. The best platforms track account-level engagement, show which touchpoints influence deals, and connect marketing activity to revenue.

Multi-touch attribution shows the complete journey. Pipeline dashboards show which campaigns generate qualified opportunities. Revenue reporting closes the loop.

Ease of Implementation and Support

Complex platforms sit unused. Evaluate these factors before committing:

• Time to launch: How long until your team is running campaigns?

• Integration depth: Which integrations are native vs. requiring custom work?

• Support resources: What customer success resources come with the platform?

Fast time-to-value matters more than comprehensive features you'll never use.

Account-Based Marketing Platform Categories

ABM platforms fall into four categories. Most teams need capabilities from multiple categories, either through an all-in-one platform or by connecting specialized tools.

All-in-One Platforms

All-in-one platforms like ZoomInfo, 6sense, and Demandbase combine data, intent signals, advertising, and orchestration in a single system. These platforms handle account identification, scoring, campaign execution, and measurement. Teams get unified workflows and reporting without managing multiple vendors.

The tradeoff is higher cost and longer implementation compared to specialized tools.

Intent Data Platforms

Intent data platforms track which accounts are researching solutions in your category. They monitor web activity, content consumption, and search behavior to identify in-market accounts. Some platforms source intent from their own publisher networks while others aggregate signals from multiple sources.

Intent data helps teams prioritize outreach and time campaigns when accounts are actively evaluating solutions.

Web and Personalization Platforms

Web personalization platforms identify visitors and customize website experiences based on account attributes. They use reverse IP lookup and first-party data to recognize target accounts, then serve personalized content, CTAs, and offers. Conversion rates improve when visitors see relevant messaging.

Integration with CRM and marketing automation connects website activity to broader ABM programs.

Advertising-Led Platforms

Advertising-led platforms focus on programmatic display, social, and video campaigns targeted at specific accounts. They connect to major ad networks and use account lists to serve ads to decision-makers. Some platforms offer person-based targeting, reaching individual buying committee members.

Performance analytics show which accounts engaged and which channels drove the most pipeline.

Start Building Your ABM Stack

The best ABM platform is the one your team will actually use. Start with your biggest problem:

• Data gaps: Fix accuracy and coverage first

• Alignment issues: Prioritize platforms with shared workflows

• Attribution blind spots: Focus on measurement capabilities

Most successful ABM programs combine an all-in-one platform with specialized tools. ZoomInfo provides the data foundation and intent signals. Layer in web personalization or advertising automation as needed.

Build for your current reality, not some future ideal state.

Frequently Asked Questions

What is an account-based marketing platform?

An ABM platform combines B2B data, intent signals, and multi-channel orchestration to help teams target and engage high-value accounts with personalized campaigns across display, email, social, and web.

How much do ABM platforms cost?

Pricing varies by platform and features. Entry-level tools start around $1,500-$2,500 monthly, while enterprise platforms like ZoomInfo, 6sense, and Demandbase require custom quotes based on database access, account volume, and channel requirements.

What's the difference between ABM platforms and marketing automation?

Marketing automation focuses on lead-level campaigns and nurture workflows. ABM platforms prioritize account-level targeting, buying committee engagement, and coordinated plays across sales and marketing teams.

Do I need an ABM platform if I have a CRM?

CRMs manage relationships but don't provide intent data, account scoring, or multi-channel orchestration. ABM platforms layer on top of your CRM to identify in-market accounts and coordinate targeted campaigns.

How long does it take to see results from an ABM platform?

Most teams see initial results within 60-90 days after launch. Pipeline impact typically materializes in 3-6 months as targeted accounts move through buying cycles and campaigns mature.

Start your free trial and see how ZoomInfo Marketing helps teams identify high-value accounts, coordinate campaigns, and drive measurable pipeline growth.