Enhance Your Sales Outreach with ZoomInfo Copilot AI Emailer

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task.

ZoomInfo Copilot’s AI Emailer revolutionizes this process by harnessing the power of generative AI, enriched with unparalleled data and buying signals, to automate and refine email creation for efficiency and impact.

ZoomInfo Copilot users are already reporting major improvements in their prospecting efforts:

• 65% report that Copilot has improved their ability to pinpoint the optimal time to engage with accounts.
• On average, Copilot users save 10 hours each week by automating routine tasks.
• Users overall report a 60% boost in productivity thanks to Copilot.

Copilot users are impressed with the results – but how’s it all come together? We have the answers. 

Copilot AI Emailer’s Data Sources

AI Emailer combines several key data sources, both from the user and ZoomInfo’s rich array of buying signals, to create dynamic, personalized outreach emails that get results. 

“Copilot automatically pulls in all useful information about a prospect from ZoomInfo’s robust data asset and your connected CRM to generate personalized and relevant email in just seconds,” says Dominik Facher, chief product officer at ZoomInfo.

ZoomInfo users can get the process started by supplying core information about their company and specific offering – although Copilot can also generate offering information using publicly available data about your company. 

Copilot also layers in signal data, such as ZoomInfo’s proprietary research and buyer intent data, to make your emails even more timely, relevant, and on-point. Users can always tweak the built-in information about their offering, or create their own from scratch.

How ZoomInfo Copilot AI Emailer Works

ZoomInfo Copilot AI Emailer simplifies email creation in a few straightforward steps:

1. Attached to Contacts: Copilot’s AI Emailer option appears on-screen whenever you’re viewing a contact in ZoomInfo, giving you the option to immediately reach out. 
2. Basic Information Input: Next, provide basic information about your company and offering to get the AI Emailer started.
3. Email Generation: Copilot generates an email draft based on the provided information, but users can always override AI suggestions. 
4. Sales Signals Addition: You can enhance the email with insights from Sales Signals such as Scoops or Intent, offering more ways to personalize the outreach.
5. Additional Context: You can also provide specific directions or unique context to tailor the email, including references to recent interactions or other relevant details.

Copilot’s AI Emailer supports multiple languages and can handle up to 25 contacts in the queue simultaneously, allowing you to quickly generate personalized and relevant emails at scale, boosting engagement and conversion rates by customizing messaging to the specific needs and preferences of your team, product, and market.

Best Practices for Optimal Results

To maximize the effectiveness of your AI-generated emails, follow these best practices:

• Proper Naming of Offerings: Clearly identify your product in the offering name. 
• Clear and Precise: Ensure the information provided is clear, precise, and comprehensive.
• Consistent and Accurate: Input consistent and accurate details to avoid flawed outputs.
• Leverage Sales Signals: Signals are reasons to reach out, giving sellers another way to enhance the relevance and targeting of their emails. 
• Additional Context: Add specific directions or unique context related to the prospect.
• Avoid Attachments: Especially in initial or cold outreach, don’t use attachments to prevent the emails from being flagged as spam.

Performance Insights and Customization

You can monitor the performance of AI-generated emails through the ZoomInfo Activity Feed, tracking metrics like email opens and clicks. Before sending, users can review and modify each AI-generated email, ensuring they align with the intended message. 

The platform also allows for extensive customization, including editing or rewriting sections, adding signatures, and sending emails directly from ZoomInfo Copilot once the email integration is configured.

Email Efficiency: Sell Smarter, Win Faster

ZoomInfo Copilot AI Emailer blends the efficiency of AI with the important nuance of human oversight, empowering sales teams to create strategic and personalized prospecting emails with ease. 

“Copilot crafts really great emails, and it doesn’t feel like an AI wrote it. It feels like it was personally written,” says Derion McGriff, a business development manager at Apricorn. “We’ve gotten more responses and more opportunities, because we’re reaching more people.”