10 Best Outreach Software Platforms

What Is Outreach Software?

Outreach software automates how you contact prospects across email, phone, and social channels. This means you set up sequences of touchpoints that run automatically, track who opens and responds, and measure what works without manually sending each message or logging every call.

These platforms do more than send emails. They coordinate when a prospect gets an email, when you call them, when you message them on LinkedIn. All from one place. Your CRM stores contact records and tracks deals. Outreach software handles the actual work of reaching out and following up.

Core capabilities you get:

• Multichannel sequences: Set up email, calls, LinkedIn messages, and texts that trigger in order based on time or prospect actions

• Automation that responds to behavior: If someone opens your email, the system can wait a day then send a follow-up or notify you to call

• Personalization at scale: Insert prospect names, company details, and custom fields so each message feels tailored without writing each one individually

• Performance tracking: See open rates, reply rates, and which sequences book meetings so you know what to fix

You spend less time on repetitive tasks. More time talking to people who actually respond.

Comparison Table

Here's how the leading outreach software platforms compare:

Best Outreach Software Platforms

1. ZoomInfo

ZoomInfo combines contact data with outreach tools in one platform. You find prospects using filters for industry, company size, and technology stack, then launch sequences without switching tabs. The database gives you access to 500 million contacts, 100 million companies, and over 1 billion buyer intent signals that show which accounts are researching solutions right now.

GTM Workspace puts prospecting and outreach in the same interface. Copilot is the AI layer that surfaces which accounts to prioritize and what message to send based on recent activity. When a prospect opens your email or visits your website, that signal appears in both ZoomInfo and your CRM automatically.

Integration runs deep. Native sync with Salesforce, HubSpot, and Microsoft Dynamics means contact records and activity logs flow between systems without manual work. ZoomInfo serves over 35,000 customers and holds compliance certifications including GDPR, CCPA, and SOC 2 Type II. The platform earned recognition as a Leader in the Gartner Magic Quadrant for Sales Intelligence.

Key Features:

• AI-powered prospecting with Copilot that surfaces high-intent accounts and recommends next actions based on buying signals

• Multichannel sequences across email, phone, SMS, and social with automated follow-ups that trigger based on prospect behavior

• Real-time buyer intent signals that identify accounts actively researching your category or competitors

• Automated CRM enrichment and bi-directional sync with Salesforce, HubSpot, and Microsoft Dynamics

• Conversation intelligence with call recording, transcription, and coaching insights that improve messaging

• Custom audience building with GTM Studio to run coordinated GTM plays across teams

• Compliance-ready data infrastructure with GDPR, CCPA, and SOC 2 certifications built in

Learn More About ZoomInfo

2. Outreach

Outreach automates multichannel sequences and provides revenue intelligence for enterprise sales teams. You manage email, phone, and LinkedIn from one interface. Sequences trigger based on prospect behavior or time delays you set.

The platform tracks every interaction and surfaces patterns that indicate buying intent or deal risk. A/B testing compares subject lines and message content. Meeting scheduling syncs with calendars. Pipeline analytics connect outreach activity to closed revenue so you see which sequences actually drive deals.

Conversation intelligence records and analyzes sales calls. You get transcripts, talk-time ratios, and keyword tracking that help managers coach reps on messaging. Outreach integrates with Salesforce and Microsoft Dynamics through native connectors. Enterprise sales organizations with dedicated revenue operations teams often deploy this platform.

Key Features:

• Multichannel sequence builder with email, phone, and LinkedIn automation

• AI-assisted email writing that suggests content based on prospect data

• Revenue intelligence dashboards that forecast pipeline and identify at-risk deals

• Meeting scheduling automation with calendar sync and availability routing

• Conversation intelligence with call recording, transcription, and coaching tools

• Native Salesforce and Microsoft Dynamics integration with bi-directional sync

Learn More About Outreach

3. Salesloft

Salesloft is an AI-powered revenue orchestration platform that has merged with Clari. It unifies sales engagement, conversation intelligence, deal management, and forecasting. You execute sequences called cadences that prescribe specific touchpoints at defined intervals. Managers track performance and provide coaching based on activity data and conversation analysis.

The cadence builder lets you create templates for different buyer personas or deal stages. This ensures consistent messaging across your sales organization. An integrated dialer enables click-to-call with local presence dialing and voicemail drop. Email tracking shows opens, clicks, and replies in real time.

Conversation intelligence records calls and analyzes them for keywords, sentiment, and talk patterns. Managers use these insights to identify coaching opportunities and replicate what works. Salesloft integrates with Salesforce, HubSpot, and Microsoft Dynamics. Mid-market to enterprise teams with formalized sales methodologies use this platform.

Key Features:

• Cadence automation with templated sequences for different personas and stages

• Integrated dialer with local presence, call recording, and voicemail drop

• Conversation intelligence that analyzes calls for keywords and coaching opportunities

• Pipeline management that connects outreach metrics to deal outcomes

• Coaching and performance analytics with rep scorecards and activity benchmarks

• CRM bi-directional sync with Salesforce, HubSpot, and Microsoft Dynamics

Learn More About Salesloft

4. Apollo

Apollo combines a contact database with sales engagement tools. You search for prospects using filters for job title, company size, industry, and technology stack. Then you launch email sequences or LinkedIn automation without exporting data to another system.

Email sequencing supports automated follow-ups based on time delays or prospect actions like opening an email or clicking a link. LinkedIn task automation reminds you to send connection requests or InMail messages at prescribed intervals. A Chrome extension enables prospecting directly from LinkedIn profiles or company websites.

Apollo offers a free tier with limited credits for contact exports and email sends. This makes it accessible to individual sellers and small teams. The platform integrates with Salesforce, HubSpot, and Pipedrive through native connectors. Teams often adopt Apollo when they need both prospecting data and basic engagement capabilities without paying for separate systems.

Key Features:

• Contact and company database with job titles, direct dials, and email addresses

• Email sequences with automated follow-ups and personalization tokens

• LinkedIn task automation for connection requests and InMail

• Chrome extension for prospecting on LinkedIn and company websites

• Basic intent signals that identify accounts researching specific topics

• CRM integration with Salesforce, HubSpot, and Pipedrive

Learn More About Apollo

5. HubSpot Sales Hub

HubSpot Sales Hub is the sales engagement layer of the HubSpot CRM platform. It provides sequences, email tracking, and pipeline management natively connected to marketing and service data. This creates a unified view of customer interactions across teams.

Sequences automate email follow-ups with time delays and conditional logic based on prospect actions. Email tracking shows when prospects open messages or click links, triggering notifications that help you time follow-up calls. Meeting scheduling embeds your availability directly in emails so prospects can book time without back-and-forth coordination.

Document tracking monitors when prospects view proposals or case studies. This provides signals about deal interest and urgency. The platform includes calling functionality with click-to-dial, call recording, and voicemail drop. Because Sales Hub shares data with HubSpot Marketing Hub, you can see which marketing campaigns influenced deals and coordinate handoffs between marketing and sales.

Key Features:

• Email sequences with automated follow-ups and conditional branching

• Meeting scheduler that embeds availability in emails and syncs with calendars

• Document tracking that monitors when prospects view proposals and content

• Native CRM integration with unified contact records across sales, marketing, and service

• Calling and voicemail drop with click-to-dial and local presence

• Deal pipeline management with stage-based workflows and revenue forecasting

Learn More About HubSpot Sales Hub

6. Reply

Reply automates email, LinkedIn, calls, and SMS outreach. It includes AI features for sequence generation and reply handling. This reduces the time you spend crafting messages and managing inbox responses.

The sequence builder supports conditional logic that changes the next step based on prospect behavior. If someone opens an email or visits your website, the system adjusts what happens next. An AI email assistant generates message content based on prospect data and campaign goals, suggesting subject lines and body copy that match the recipient's industry and role.

Inbox management consolidates replies from multiple campaigns into a unified view. It categorizes responses as interested, not interested, or out of office. Meeting booking integrates with calendars to schedule calls directly from email threads. Reply integrates with Salesforce, HubSpot, and Pipedrive through native connectors. SMB sales teams and agencies running outbound campaigns for multiple clients often use this platform.

Key Features:

• Multichannel sequences across email, LinkedIn, calls, and SMS

• AI email assistant that generates subject lines and message content

• LinkedIn automation for connection requests and InMail

• Deliverability suite with domain warm-up and spam score checking

• Meeting scheduler with calendar sync and availability routing

• CRM integrations with Salesforce, HubSpot, and Pipedrive

Learn More About Reply

7. Mailshake

Mailshake focuses on cold email campaigns with a built-in phone dialer add-on. The interface emphasizes ease of use so you can build campaigns quickly without extensive training or technical setup.

Email sequences support automated follow-ups with time delays and personalization tokens that insert prospect-specific details. A/B testing compares subject lines and message variants to identify which versions drive higher open and reply rates. Lead catcher consolidates replies into a unified inbox, categorizing responses and triggering notifications when prospects express interest.

The phone dialer add-on enables click-to-call functionality with local presence dialing and call logging. Deliverability tools include domain warm-up and sending limits that prevent spam flags. Mailshake integrates with Salesforce, HubSpot, and Pipedrive through native connectors. SMB sales teams and agencies running high-volume cold email campaigns use this platform.

Key Features:

• Email sequences with automated follow-ups and personalization

• A/B testing for subject lines and message content

• Lead catcher that consolidates replies and categorizes responses

• Phone dialer with local presence and call logging

• Deliverability tools including domain warm-up and sending limits

• CRM integrations with Salesforce, HubSpot, and Pipedrive

Learn More About Mailshake

8. Lemlist

Lemlist emphasizes personalization through custom images, videos, and dynamic landing pages embedded in emails. You create images that include the prospect's name, company logo, or website screenshot. This makes messages stand out in crowded inboxes.

Video embedding enables you to record personalized video messages that play directly in the email. Email sequences support automated follow-ups with conditional logic based on prospect actions. LinkedIn automation handles connection requests and InMail messages as part of multichannel campaigns.

Lemwarm is a built-in deliverability tool that gradually increases sending volume and monitors inbox placement to maintain sender reputation. Dynamic landing pages create personalized web experiences that match the content of the email. Lemlist integrates with Salesforce, HubSpot, and Pipedrive through native connectors. SMB teams and agencies seeking to differentiate their outreach through visual personalization often use this platform.

Key Features:

• Email sequences with automated follow-ups and conditional logic

• Custom image personalization with prospect names and company logos

• Video embedding for personalized video messages in emails

• LinkedIn automation for connection requests and InMail

• Lemwarm deliverability tool with inbox warm-up and monitoring

• CRM integrations with Salesforce, HubSpot, and Pipedrive

Learn More About Lemlist

9. Woodpecker

Woodpecker prioritizes deliverability and inbox placement through sending limits, domain monitoring, and bounce management. The platform enforces daily sending caps that prevent spam flags and maintain sender reputation over time.

Email sequences support condition-based follow-ups that change the next step based on prospect behavior. If someone opens an email or clicks a link, the system adjusts what happens next. A/B testing compares subject lines and message variants to optimize performance.

Deliverability monitoring tracks bounce rates, spam complaints, and inbox placement. It alerts you when issues arise. Agency features enable managing multiple client accounts from a single dashboard, with separate sending domains and reporting for each client. Woodpecker integrates with Salesforce, HubSpot, and Pipedrive through native connectors. Teams focused on email-first outreach with strict deliverability requirements use this platform.

Key Features:

• Email sequences with condition-based follow-ups

• A/B testing for subject lines and message content

• Deliverability monitoring with bounce tracking and spam alerts

• Agency multi-account management with separate domains per client

• Sending limits that prevent spam flags and maintain reputation

• CRM integrations with Salesforce, HubSpot, and Pipedrive

Learn More About Woodpecker

10. Smartlead

Smartlead handles high-volume sending through inbox rotation and automated warm-up. You send from multiple email accounts without triggering spam filters. Inbox rotation distributes sends across accounts so no single domain exceeds safe sending limits.

Automated warm-up gradually increases sending volume for new email accounts. This builds sender reputation before you launch full campaigns. A unified inbox consolidates replies from all sending accounts into a single view so you can manage responses without switching between inboxes.

Campaign analytics track open rates, reply rates, and bounce rates across all accounts. Smartlead integrates with CRMs through Zapier and native connectors. Agencies and teams sending large volumes of cold email use this platform, particularly those running campaigns for multiple clients or products that require separate sending domains.

Key Features:

• Unlimited sending accounts with inbox rotation

• Automated warm-up that builds sender reputation for new accounts

• Unified inbox that consolidates replies from all sending accounts

• Campaign analytics with open rates, reply rates, and bounce tracking

• High-volume sending without deliverability issues

• Zapier and CRM integrations for workflow automation

Learn More About Smartlead

How to Choose the Right Outreach Software

Your choice depends on team size, sales motion, existing tech stack, and budget. Start by mapping what you need against what each platform delivers.

Data Quality and Coverage

Bad data wastes time and damages your sender reputation. High bounce rates from outdated emails get you flagged as spam. Platforms with native contact databases eliminate the need for separate data providers, reducing cost and complexity.

Ask these questions before you commit:

• Does the platform include native contact data, or do you need a separate provider?

• How often is data refreshed and verified?

• Does it cover your target markets and industries?

Multichannel Capabilities

Email-only campaigns get lower response rates than coordinated outreach across channels. Buyers engage through different channels at different times. Multichannel sequences meet them where they are without you managing separate tools.

Evaluate what channels matter for your sales motion:

• Which channels does the platform support (email, phone, LinkedIn, SMS)?

• Can you build unified sequences across channels?

• Does it include a native dialer or do you need an add-on?

CRM Integration

Tight CRM sync prevents data silos and duplicate work. Activity data should flow automatically from your outreach platform to your CRM. This eliminates manual logging and ensures accurate reporting. Bi-directional sync means changes in either system update the other in real time.

Check integration depth before you buy:

• Does it offer native integration with your CRM (Salesforce, HubSpot, Dynamics)?

• Is sync bi-directional and real-time?

• Can activity data flow back to CRM automatically without manual exports?

AI and Automation Features

AI accelerates personalization and sales automation. You spend less time on repetitive tasks. Platforms that generate email content, recommend next actions, or trigger workflows based on prospect behavior help you scale without adding headcount.

Look for automation that actually saves time:

• Does the platform offer AI-generated email content?

• Can workflows trigger based on prospect behavior or signals?

• Does it include conversation intelligence or call analysis?

Analytics and Reporting

Basic email opens don't tell you what drives pipeline. You need to connect activity data to revenue outcomes. Platforms should show which sequences, messages, and reps drive the most meetings and deals.

Make sure reporting answers the questions that matter:

• What metrics are tracked (open rates, reply rates, meetings booked)?

• Can you compare sequence and rep performance?

• Does reporting integrate with your BI tools for unified dashboards?

Scalability and Pricing

Overpaying for unused features or outgrowing a tool too quickly both hurt. Pricing models vary from per-seat to per-contact to usage-based. Total cost includes add-ons, integrations, and data access. Enterprise-scale sending requires deliverability infrastructure that maintains inbox placement at high volumes.

Understand the full cost before you sign:

• Is pricing per seat, per contact, or usage-based?

• Does the platform support enterprise-scale sending without deliverability issues?

• What is the total cost including add-ons and integrations?

Find the Right Outreach Software for Your Team

The right platform depends on whether you need native data, which channels you prioritize, and how deeply it integrates with your existing systems. Teams that want to eliminate tab-switching between prospecting and engagement benefit from platforms that combine both capabilities.

Key factors to weigh:

• Native data vs. third-party enrichment

• Channel coverage (email-only vs. multichannel)

• CRM integration depth

• AI and automation maturity

ZoomInfo delivers both data intelligence and sales engagement in one platform. You prospect, enrich, and engage from one interface. AI-powered insights show you where to focus and what to do next. For teams that want to compress the time between identifying a prospect and booking a meeting, ZoomInfo provides the data foundation and workflow automation to make it happen.

Talk to our team to see how ZoomInfo can accelerate your outreach.

Frequently Asked Questions

What is the difference between outreach software and a CRM?

Outreach software automates and tracks prospect communication like emails, calls, and social touches. A CRM stores and manages customer records and deal data. Most teams use both, with outreach tools syncing activity back to the CRM so you have a complete record of every interaction.

How much does outreach software typically cost?

Pricing varies widely based on features, seat count, and data access. Entry-level tools start with free tiers or low monthly fees per user. Enterprise platforms with native data and AI typically require custom quotes based on team size and usage volume.

Can outreach software integrate with my existing CRM and tools?

Most outreach platforms offer native integrations with major CRMs like Salesforce and HubSpot, plus connections to calendars, dialers, and marketing automation. Check for bi-directional sync and real-time data flow so activity logs automatically without manual exports.

What is the best outreach software for small sales teams?

Small teams often start with platforms that combine prospecting data and sequencing in one tool. This reduces cost and complexity compared to buying separate systems. Look for options with free tiers or transparent per-seat pricing that scales as you grow.

How do I improve email deliverability when using outreach software?

Use platforms with built-in warm-up tools, inbox rotation, and sending limits. Monitor bounce rates and sender reputation to catch issues before they impact campaign performance. Avoid sending from a single domain at high volumes, which triggers spam filters.

Should I choose a platform with native contact data or integrate a separate data provider?

Native contact data eliminates tab-switching and reduces the number of tools you pay for. Separate data providers give you more flexibility to switch vendors but require integration work and data syncing. Choose based on whether you want simplicity or flexibility.