Best Salesforce AppExchange Apps for 2026

The Salesforce AppExchange is a cloud marketplace that makes it easy for revenue teams to find and deploy software solutions that work with Salesforce's CRM platform. These apps extend Salesforce functionality across sales, marketing, and RevOps workflows.

Revenue teams use AppExchange apps to address critical gaps in their technology stacks, maintain data quality while scaling, and automate manual processes that slow down pipeline generation. With thousands of apps available on the AppExchange, identifying the most effective solutions for your business can be challenging. That's why we've curated a list of the top Salesforce AppExchange apps that leading revenue teams use to get more out of their CRM data.

What Is the Salesforce AppExchange?

The Salesforce AppExchange is a cloud marketplace where businesses discover, test, and install third-party applications that integrate with Salesforce CRM. The platform functions as an enterprise app store with thousands of apps ranging from data enrichment and sales engagement to document generation and analytics. AppExchange offers both free and paid solutions that extend Salesforce capabilities beyond core CRM features.

Modern AppExchange apps deliver more than basic integrations. They connect revenue workflows, automate repetitive tasks, and feed Salesforce with external data sources. Revenue teams rely on these apps to fill functional gaps, whether that's enriching contact records with verified phone numbers, routing leads based on territory rules, or generating proposals directly from opportunity data.

Core capabilities include:

• Data Enrichment: Apps that append contact information, firmographics, technographics, and intent signals to Salesforce records.

• Sales Automation: Tools that automate email sequences, activity logging, and meeting scheduling to reduce manual data entry.

• Document Management: Solutions for generating quotes, proposals, and contracts using Salesforce data with merge field automation.

• Lead Routing and Orchestration: Platforms that match leads to accounts, assign ownership based on territory rules, and trigger workflows.

• Analytics and Reporting: Apps that visualize pipeline metrics, forecast accuracy, and rep performance beyond native Salesforce dashboards.

The AppExchange ecosystem allows revenue teams to build custom tech stacks without writing code, connecting best-of-breed solutions through native Salesforce integrations.

How the Top Salesforce AppExchange Apps Compare

Here's how the top Salesforce AppExchange apps for revenue teams compare across category, key strengths, and ideal use cases:

10 Best Salesforce AppExchange Apps

Whether you're looking to optimize your sales pipeline, automate lead routing, or accelerate deal cycles, our curated list of top Salesforce AppExchange apps has something for every revenue team.

1. ZoomInfo

ZoomInfo's go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. Built on a foundation of high-quality B2B data, ZoomInfo is trusted by over 35,000 companies to drive sustainable business growth and improve go-to-market strategies.

The platform provides verified contact information for decision-makers, including direct-dial phone numbers and email addresses, alongside firmographic, technographic, and intent data that helps revenue teams prioritize accounts showing buying signals.

ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform. By leveraging any Salesforce object such as Account Owner, custom fields, and opt-out indicators, users can tailor their searches to uncover the most relevant contacts and companies for their pipeline. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

Sales teams can feed verified email addresses, direct-dial phone numbers, tech stacks, intent signals, and other essential intelligence directly into Salesforce records. This streamlined process eliminates manual data entry, reduces errors, and ensures that Salesforce records remain accurate and up-to-date.

By combining Salesforce's CRM capabilities with ZoomInfo's comprehensive GTM intelligence and data solutions, businesses gain a competitive edge. Sales teams save valuable time by automating routine tasks like lead enrichment and data updating, while leadership benefits from accurate and actionable insights. ZoomInfo Copilot, an AI-powered assistant integrated into GTM Workspace, surfaces insights, automates workflows, and guides seller actions in real time.

With ZoomInfo, companies can scale operations sustainably, improve account targeting, and achieve greater success in their sales and marketing efforts. The platform maintains enterprise-grade compliance with GDPR, CCPA, and SOC 2 standards.

Key Features:

• AI-powered research and messaging through ZoomInfo Copilot

• Proprietary B2B data with verified company and contact information

• Advanced search capabilities for precise targeting with intent data and buying signals

• Native Salesforce integration with bi-directional sync and field mapping

• Real-time data enrichment that updates Salesforce records automatically

• Custom signal tracking for account prioritization

• Technographic data showing installed technologies and tech stack changes

Learn more about ZoomInfo

2. Groove

Groove by Clari is a sales engagement platform that automates time-consuming tasks including email logging, call tracking, activity capture, and meeting scheduling. The platform integrates directly with Salesforce, automatically syncing all sales activities back to the CRM without manual data entry.

The platform enables teams to collaborate effectively on accounts through connected workspaces, and administrators can tailor views and workflows according to specific roles or teams. Groove provides multi-channel campaign automation, allowing sales teams to build sequences that combine email, phone, and social touchpoints. The platform includes a built-in sales dialer that logs calls directly to Salesforce and provides local presence capabilities.

Groove offers revenue intelligence tools that surface insights from customer interactions and help managers coach reps based on actual engagement data. The platform features customizable workflows that adapt to different sales processes, whether running outbound prospecting motions or managing inbound lead follow-up.

Key Features:

• Email and activity tracking with automatic CRM integration

• Multi-channel campaign automation across email, phone, and social

• Sales dialer with local presence and call logging

• Revenue intelligence tools for coaching and forecasting

• Customizable workflows for different sales processes

• Connected workspaces for account-based collaboration

• Real-time activity capture without manual logging

Learn more about Groove

3. Cirrus Insight

Cirrus Insight is a Salesforce productivity and meeting automation tool that integrates with Gmail and Outlook. The platform syncs email and calendar activity directly to Salesforce, eliminating the need for manual logging. Cirrus Insight works as a sidebar within Gmail and Outlook, providing Salesforce context without leaving the inbox.

One of Cirrus Insight's key strengths is its ability to minimize scheduling friction. The platform provides a variety of scheduling automation features, ranging from 1:1 meetings to sharing combined team availability. It matches buyers with staff based on personalization criteria, making the process of booking meetings easier.

Cirrus Insight includes email tracking capabilities that notify reps when prospects open emails or click links.

The platform offers template management for personalized email campaigns, allowing sales teams to maintain consistency while customizing outreach. Cirrus Insight integrates with Gmail, Outlook, and Office 365, supporting teams across different email platforms. The tool automatically syncs activity data to Salesforce, including emails sent, meetings scheduled, and prospect interactions.

Key Features:

• Integration with Gmail, Outlook, and Office 365

• Automatic syncing of activity data to Salesforce

• Scheduling automation features for individual and team availability

• Email tracking and interaction monitoring

• Personalized email campaigns with template management

• Salesforce sidebar within email inbox

• Calendar sync with Salesforce events

Learn more about Cirrus Insight

4. Yesware

Yesware is a sales engagement tool that integrates with Outlook and Gmail to enhance email outreach and productivity. The platform offers email tracking capabilities that monitor opens, clicks, and attachment views. All tracked activity syncs automatically with Salesforce for visibility into prospect engagement.

The platform provides customizable email templates that help sales teams maintain messaging consistency while allowing for personalization. Yesware includes analytics and reporting features that show which email approaches drive the highest response rates. Sales reps can see real-time notifications when prospects engage with their emails, enabling timely follow-up.

Yesware offers multi-channel outreach capabilities, combining email tracking with meeting scheduling and call logging. The platform integrates with Salesforce to automatically log all sales activities, reducing manual data entry. Yesware provides team-level reporting that helps managers identify top-performing email templates and coach reps on effective messaging.

Key Features:

• Email tracking for opens, clicks, and attachment views

• Customizable email templates with personalization tokens

• Salesforce integration with automatic activity sync

• Analytics and reporting features for email performance

• Multi-channel outreach capabilities across email and calls

• Real-time notifications for prospect engagement

• Team-level reporting and template performance analysis

Learn more about Yesware

5. LeanData

LeanData is a revenue orchestration platform that improves lead management processes for businesses using Salesforce. The platform uses lead-to-account matching and routing capabilities to help companies maximize demand generation efforts. LeanData matches incoming leads to existing accounts with up to 95% accuracy, preventing duplicate records and ensuring proper account ownership.

The platform's no-code automations allow nontechnical members of revenue teams to visualize and activate custom plays and GTM motions using drag-and-drop lead routing. LeanData provides flexible routing rules that can assign leads based on territory, account ownership, round-robin distribution, or custom criteria. The platform handles qualification, assignment, and scheduling of meetings, streamlining the handoff between marketing and sales.

LeanData connects with third-party applications beyond Salesforce, enabling orchestration across the full revenue tech stack. The platform provides visibility into routing performance, showing where leads get stuck and how quickly they reach the right reps. LeanData supports complex routing scenarios including account-based routing, geographic territories, and product-specific assignments.

Key Features:

• No-code, drag-and-drop lead routing builder

• Up to 95% lead-to-account matching accuracy

• Qualification, assignment, and scheduling of meetings

• Connection with third-party applications for full-stack orchestration

• Flexible routing rules based on territory, ownership, and custom criteria

• Routing performance analytics and bottleneck identification

• Support for complex scenarios including ABM routing

Learn more about LeanData

6. Bigtincan Engagement

Bigtincan Engagement, formerly known as ClearSlide, is a Sales Enablement platform that combines content management, integrated communications, engagement analytics, and guided selling. The platform provides sales representatives with an interface for accessing content, communications, and analytics.

The platform includes a content management and promotion system that helps sales teams organize, share, and track sales collateral. Bigtincan Engagement offers integrated communication tools that enable reps to present content during calls and meetings while tracking prospect engagement. The platform captures which slides prospects view, how long they spend on each page, and which content drives conversations forward.

Bigtincan Engagement provides engagement analytics and intelligence that show which content performs best at different deal stages. The platform integrates with Salesforce CRM, syncing content engagement data back to opportunity records. Sales leaders can use these insights to coach reps on effective content usage and identify which materials accelerate deals.

Key Features:

• Content management and promotion system for sales collateral

• Integrated communication tools for presenting during calls

• Engagement analytics and intelligence on content performance

• Salesforce CRM integration with activity sync

• Guided selling workflows based on deal stage

• Content tracking showing prospect viewing behavior

• Sales coaching insights from content usage data

Learn more about Bigtincan Engagement

7. FormAssembly

FormAssembly is a data collection platform that features a no-code form builder for gathering and safeguarding information. The platform enables marketing and sales teams to create web forms that capture leads and feed them directly into Salesforce.

The platform supports multi-stage workflows, allowing teams to build progressive profiling forms that collect information across multiple interactions. FormAssembly includes conditional logic that shows or hides fields based on user responses, creating personalized form experiences. The platform offers pre-built connectors that map form fields to Salesforce objects, including custom fields and junction objects.

One of FormAssembly's key strengths is its focus on data security and compliance. The platform includes security features and compliance standards that meet enterprise requirements, including HIPAA and GDPR. FormAssembly provides customizable forms that match brand guidelines while maintaining data governance controls. The platform handles form-to-lead conversion automatically, reducing manual data entry for sales teams.

Key Features:

• No-code form builder with drag-and-drop interface

• Multi-stage workflows for progressive profiling

• Security features and compliance standards including HIPAA and GDPR

• Customizable forms with conditional logic

• Pre-built Salesforce connectors for object mapping

• Automatic form-to-lead conversion

• Data governance controls for enterprise security

Learn more about FormAssembly

8. TextUs

TextUs is a business texting application for recruiters and sales professionals. The platform enables users to manage text conversations from desktop and mobile devices. TextUs integrates with CRM and applicant tracking systems, including Salesforce.

Users can create and manage rich campaigns to drive top-of-funnel engagement, while personalized automation helps with mid-funnel conversion. TextUs provides templates and scheduling features that allow sales teams to send text messages at optimal times. The platform includes conversation tracking that logs all SMS interactions back to Salesforce, maintaining a complete record of prospect communications.

TextUs offers in-depth analytics that show response rates, conversion metrics, and team performance across text-based outreach. The platform supports compliance with SMS regulations, including opt-out management and message consent tracking.

Key Features:

• Desktop and mobile text management across devices

• Integration with popular CRM and ATS platforms

• Rich campaign creation tools for SMS sequences

• User-level personalized automation for text outreach

• In-depth analytics on response rates and conversion

• Compliance features for opt-out management

• Conversation tracking with Salesforce logging

Learn more about TextUs

9. Conga Composer

Conga Composer is a document generation platform for Salesforce that automates the creation of quotes, proposals, contracts, and other business documents. The platform pulls data directly from Salesforce records and merges it into pre-built templates, eliminating manual document creation.

The platform offers template automation that allows revenue teams to generate branded documents with a single click. Conga Composer supports merge fields that populate documents with contact names, product details, pricing tables, and custom data from Salesforce. The platform includes conditional logic that shows or hides document sections based on deal parameters, creating personalized proposals for different buyer scenarios.

The platform includes automated workflows that can generate documents, send them for approval, and route them to customers without manual intervention. Conga Composer integrates with DocuSign and other eSignature platforms, enabling end-to-end contract execution from Salesforce.

Key Features:

• Template automation for quotes, proposals, and contracts

• Data merge from Salesforce records with field mapping

• Conditional logic for personalized document sections

• Automated workflows for document generation and routing

• Integration with eSignature platforms for contract execution

• Branded document templates with merge field support

Learn more about Conga Composer

10. DocuSign for Salesforce

DocuSign for Salesforce is an electronic signature platform that integrates contract execution directly into Salesforce workflows. The platform enables sales teams to send agreements for signature from Opportunities, Accounts, or any Salesforce object without leaving the CRM. DocuSign provides legally binding electronic signatures that comply with eSignature laws across global jurisdictions.

The platform offers agreement workflows that automate the routing of contracts to multiple signers in sequence or parallel. DocuSign tracks signature status in real time, updating Salesforce records as agreements move through the signing process. Sales reps receive notifications when prospects view, sign, or decline agreements, enabling timely follow-up on pending contracts.

DocuSign provides a complete audit trail for every agreement, documenting who signed, when they signed, and from what IP address. The platform includes template management that allows teams to create reusable agreement templates with pre-mapped Salesforce fields. DocuSign integrates with Conga Composer and other document generation tools, supporting end-to-end contract workflows from creation to execution.

Key Features:

• Electronic signature capability with legal compliance

• Send agreements from Opportunities, Accounts, or custom objects

• Agreement workflows with sequential or parallel routing

• Real-time signature status tracking in Salesforce

• Complete audit trail for compliance and record-keeping

• Template management with Salesforce field mapping

• Integration with document generation platforms

• Compliance with eSignature laws across global jurisdictions

Learn more about DocuSign for Salesforce

How to Evaluate AppExchange Apps for Revenue Teams

Selecting the right AppExchange apps requires evaluating how each solution fits your revenue workflows, integrates with Salesforce, and delivers measurable ROI. Revenue teams should assess apps based on data quality, integration depth, workflow support, and security standards. Start by identifying specific gaps in your current tech stack, whether that's missing contact data, manual lead routing, or disconnected sales activities.

Review AppExchange ratings and user feedback to gauge reliability and support quality. Conduct pilot testing with a small team before rolling out apps company-wide, measuring impact on key metrics like time saved, data accuracy, and pipeline velocity.

Data Quality and Enrichment Capabilities

Data quality determines whether your Salesforce instance drives accurate targeting or creates noise. Apps that enrich CRM records should provide verified, up-to-date information rather than stale or unverified data. Evaluate how frequently data refreshes, what verification methods the vendor uses, and how the app handles duplicate records. Strong data enrichment apps offer field mapping that aligns with your Salesforce schema and provide governance controls to prevent data overwrites.

Key considerations:

• Verification methods and data refresh cycles

• Field mapping flexibility and custom object support

• Duplicate handling and data governance controls

• Coverage depth for your target markets and industries

Salesforce Integration Depth

Integration depth affects whether an app becomes part of your workflow or creates friction. Native Salesforce apps built on the platform typically offer tighter integration than third-party apps using APIs. Evaluate whether the app syncs bi-directionally, supports custom objects and fields, and respects Salesforce permissions and sharing rules. Apps with shallow integrations often require manual data exports or create sync conflicts that corrupt CRM data.

Key considerations:

• Native vs. managed package vs. API-based integration

• Bi-directional sync and real-time data updates

• Custom object and field support

• Respect for Salesforce permissions and governance

Workflow and Automation Support

Apps should fit into existing revenue workflows rather than requiring process changes. Evaluate whether the app supports your prospecting motions, list building processes, and account prioritization criteria. Strong workflow apps offer automation that reduces manual tasks without sacrificing control. Look for no-code configuration options that let RevOps teams adjust workflows without developer support.

Key considerations:

• Support for prospecting and outbound workflows

• List building and account prioritization capabilities

• No-code automation and workflow builders

• RevOps-friendly configuration without developer dependencies

Security and Compliance

Enterprise revenue teams require apps that meet security and compliance standards. Verify that apps have completed Salesforce's AppExchange Security Review, which validates data handling and security practices. Evaluate whether the vendor maintains compliance certifications relevant to your industry, such as SOC 2, GDPR, HIPAA, or CCPA. Apps that fail security reviews or lack compliance documentation introduce risk to your CRM environment.

Key considerations:

• Completion of AppExchange Security Review

• Data privacy and compliance certifications

• Data residency options for regulated industries

• Vendor security practices and incident response

Frequently Asked Questions

What Is the Salesforce AppExchange?

The Salesforce AppExchange is a cloud marketplace where businesses discover and install third-party applications that integrate with Salesforce to extend CRM functionality across sales, marketing, service, and operations.

Are AppExchange Apps Free?

AppExchange apps use various pricing models including free, freemium, and paid subscriptions, with many offering free trials before requiring paid licenses based on user count or feature access.

How Do I Install an AppExchange App?

Navigate to the app listing on AppExchange, click "Get It Now," authorize access to your Salesforce instance, and configure settings using the provided setup wizard.

What Types of Apps Are Available on AppExchange?

AppExchange offers apps across multiple categories including data enrichment, sales engagement, document generation, eSignature, lead routing, analytics, marketing automation, customer service, and industry-specific solutions.

How Do I Choose the Right AppExchange App?

Choose apps based on integration depth with Salesforce, data quality, workflow support, and security compliance, then pilot test with a small team before company-wide deployment.