The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce’s industry-leading CRM tools and services.
These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.
With thousands of apps available on the AppExchange, identifying the most effective solutions for your business can be challenging. That’s why we’ve curated a list of the top Salesforce AppExchange apps that leading businesses across various sectors use to get more out of their CRM data.
The Strategic Advantage of AppExchange Applications
Salesforce’s AppExchange offers a comprehensive marketplace of applications designed to extend the functionality of its CRM platform. The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions.
Key Benefits of Integrating AppExchange Applications
Enhanced Productivity: Automating routine tasks allows teams to focus on strategic initiatives.
Improved Data Management: Applications that ensure data accuracy and consistency across the company.
Scalability: Solutions that grow with your business, adapting to evolving requirements.
Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.
Implementing AppExchange Applications: Best Practices
Assess Business Needs: Identify specific challenges and objectives to select the most appropriate applications.
Review User Feedback: Leverage customer reviews and ratings on AppExchange to gauge application performance and reliability.
Pilot Testing: Conduct trials to ensure compatibility and assess the application’s impact on existing workflows.
Training and Support: Invest in training for end-users and ensure ongoing support for seamless adoption.
The Top Salesforce AppExchange Apps for 2025
Whether you’re looking to optimize your sales pipeline, streamline your project management, or enhance your customer service capabilities, our curated list of top Salesforce AppExchange apps has something for everyone.
1. ZoomInfo
ZoomInfo’s go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. Built on a foundation of high-quality B2B data, ZoomInfo is trusted by over 35,000 companies to drive sustainable business growth and improve go-to-market strategies.
ZoomInfo provides unparalleled data coverage and precision paired with advanced AI, machine learning, and real-time verification features. ZoomInfo’s data and AI capabilities transform a wealth of information into actionable insights, enabling sales teams to target decision-makers and prioritize prospects showing strong buying intent.
Coupled with cutting-edge solutions like ZoomInfo Copilot, businesses can leverage AI-driven insights to refine their outreach and boost win rates, maximizing the impact of their efforts.
ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform. By leveraging any Salesforce object — such as Account Owner, custom fields, and opt-out indicators — users can tailor their searches to uncover the most relevant contacts and companies for their pipeline. This precision ensures that sales teams focus their efforts on high-value prospects, significantly improving efficiency and effectiveness.
With ZoomInfo, exporting enriched data into Salesforce is quick and easy. Sales teams can feed verified email addresses, direct-dial phone numbers, tech stacks, intent signals, and other essential intelligence directly into Salesforce records. This streamlined process eliminates manual data entry, reduces errors, and ensures that Salesforce records remain accurate and up-to-date, enhancing the overall quality of your CRM data.
By combining Salesforce’s robust CRM capabilities with ZoomInfo’s comprehensive GTM intelligence and data solutions, businesses gain a competitive edge. Sales teams save valuable time by automating routine tasks like lead enrichment and data updating, while leadership benefits from accurate and actionable insights. With ZoomInfo, companies can scale operations sustainably, improve account targeting, and achieve greater success in their sales and marketing efforts.
Key Features:
Powerful AI that delivers targeted, individualized research and messaging
Proprietary B2B data with world-leading company and contact information
Advanced search capabilities for precise targeting of potential customers, including detailed intent data and other signals
Integration with CRM systems for streamlined data management
Learn More about ZoomInfo Sales
2. Dooly
Dooly is a connected workspace designed to streamline the sharing of critical deal information among teams and systems. This platform aims to help revenue teams achieve their goals by providing a centralized hub for collaboration. Dooly’s interface allows for quick setup, promising to be ready in just 60 seconds with no credit card required.
Key Features:
Sharing of critical deal information
Quick setup process
Integration with sales systems
AI-powered sales assistance
3. Cirrus Insight
Cirrus Insight is a Salesforce productivity and meeting automation tool that integrates with Gmail and Outlook. One of Cirrus Insight’s key strengths is its ability to minimize scheduling friction. The platform provides a variety of scheduling automation features, ranging from 1:1 meetings to sharing combined team availability. It matches buyers with staff based on personalization criteria, making the process of booking meetings easier.
Key Features:
Integration with Gmail, Outlook, Office 365
Automatic syncing of activity data
Scheduling automation features
Email tracking and interaction monitoring
Personalized email campaigns
Learn More about Cirrus Insight
4. Slack
Slack, a communication platform designed to streamline collaboration and enhance productivity, was acquired by Salesforce in 2021. Slack connects team members and integrates with various tools used in daily operations. Slack offers real-time messaging capabilities, including chat and calls, enabling instant communication regardless of location or role. Slack has integrations with bots and apps, allowing teams to customize their workspace to fit their specific needs.
Key Features:
Real-time messaging through chat and calls
Searchable record of files and conversations
Integrations with bots and apps
Customizable workspace for team-specific needs
Cross-platform accessibility
5. Groove
Groove by Clari is a sales engagement platform designed to enhance productivity for revenue teams. The platform focuses on automating time-consuming tasks such as email and outbound call logging, activity capture, and meeting scheduling. Groove enables teams to collaborate effectively on accounts through connected workspaces, and administrators can tailor views and workflows according to specific roles or teams.
Key Features:
Email and activity tracking with CRM integration
Multi-channel campaign automation
Sales dialer
Revenue intelligence tools
Customizable workflows
6. LeanData
LeanData is a revenue orchestration platform designed to improve lead management processes for businesses using Salesforce. By leveraging advanced lead-to-account matching and intelligent routing capabilities, LeanData helps companies maximize their demand generation efforts. The platform’s no-code automations allow nontechnical members of revenue teams to visualize and activate custom plays and GTM motions using drag-and-drop lead routing.
Key Features:
No-code, drag-and-drop lead routing
Up to 95% lead-to-account matching accuracy
Qualification, assignment, and scheduling of meetings
Connection with third-party applications
7. Bigtincan Engagement
Bigtincan Engagement, formerly known as ClearSlide, is a sales engagement platform designed to enhance customer interactions. The platform combines content management, integrated communications, engagement analytics, and guided selling. Bigtincan Engagement provides sales representatives with an interface that puts content, communications, and analytics at their fingertips.
Key Features:
Content management and promotion system
Integrated communication tools
Engagement analytics and intelligence
Salesforce CRM integration
Learn More about Bigtincan Engagement
8. Yesware
Yesware is a sales engagement tool designed to enhance email outreach and productivity for sales teams. As an Outlook and Gmail add-on, Yesware integrates with users’ inboxes and offers email tracking capabilities, allowing sales representatives to monitor email opens, clicks, and attachment views, all of which can be automatically synced with Salesforce for greater visibility into prospect engagement.
Key Features:
Email tracking
Customizable email templates
Salesforce integration
Analytics and reporting features
Multi-channel outreach capabilities
9. FormAssembly
FormAssembly is a data collection platform designed to streamline the process of gathering, connecting, and safeguarding information for organizations. The platform features a no-code form builder that simplifies data collection, even in complex environments. One of FormAssembly’s key strengths is its focus on data security and compliance.
Key Features:
No-code form builder
Multi-stage workflows
Security features and compliance standards
Customizable forms
10. TextUs
TextUs is a business texting application designed to enhance communication for recruiters and sales professionals. This platform enables users to manage text conversations from both desktop and mobile devices, streamlining engagement with candidates, prospects, and customers. TextUs integrates with popular CRM and applicant tracking systems (ATS), allowing for efficient workflow management. Users can create and manage rich campaigns to drive top-of-funnel engagement, while personalized automation helps with mid-funnel conversion.
Key Features:
Desktop and mobile text management
Integration with popular CRM and ATS platforms
Rich campaign creation tools
User-level personalized automation
In-depth analytics