Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.
With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.
These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.
1. ZoomInfo
The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates.
ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time. With access to over 100 million business contacts and extensive intent data, marketers can identify and prioritize high-potential leads, and reduce the time and resources spent on unqualified prospects. The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI.
Key Features:
- Multi-channel engagement capabilities including display and social advertising, email, SMS, and more
- In-market predictive scoring to identify and prioritize high-potential prospects
- Comprehensive account monitoring and database management tools
- Access to ZoomInfo’s vast contact database and intent data for hyper-targeted campaigns
- Website optimization features including enriched forms, visitor tracking, and chat experiences
Learn More about ZoomInfo Marketing
2. Adobe Marketo Engage
Adobe Marketo Engage is a leading marketing automation platform that helps teams streamline their marketing efforts and drive demand and growth through exceptional customer experiences.
Marketo Engage brings together customer data, content, automation, and analytics for marketing and sales teams to coordinate personalized engagement at every touchpoint. Platform features including email marketing, lead scoring, and campaign management.
Key Features:
- Comprehensive marketing automation toolkit including email marketing, lead nurturing, and landing page creation
- Advanced lead scoring and grading system
- Powerful analytics and reporting features
- Seamless integration with popular CRM platforms including Salesforce, Microsoft Dynamics, and SugarCRM
Learn More about Adobe Marketo Engage
3. Lead Forensics
Lead Forensics is a B2B marketing solution that improves how businesses engage with their website visitors. The platform identifies anonymous visitors in real-time, providing crucial insights to initiate meaningful conversations and capitalize on potential leads.
Lead Forensics has an extensive proprietary IP database, which can identify millions of IP addresses and B2B contacts. With its user-friendly dashboard that offers detailed and insightful reporting, businesses can make data-driven decisions and effectively nurture leads through their sales pipeline.
Key Features:
- Real-time visitor identification and engagement
- Comprehensive IP database with millions of B2B contacts
- User-intuitive dashboard with granular detail and insightful reporting
- Automated lead scoring and pipeline management
- Integration with existing CRM and marketing automation tools
Learn More about Lead Forensics
4. BookYourData
BookYourData is a B2B lead generation platform that offers access to more than 250 million direct contacts across 200+ countries — with a 97% accuracy guarantee. The platform offers verification of catch-all emails, unlocking leads that are often out of reach for other providers.
BookYourData enables businesses to export thousands of verified leads in seconds, paying only for the leads they need, without any contracts or commitments, as part of its pay-as-you-go payment plan.
Key Features:
- Access to 250 million+ direct contacts with 97% accuracy guarantee
- Unique verification of catch-all emails for exclusive lead access
- 100+ data points for comprehensive lead profiling
- Global coverage spanning over 200 countries
5. Keyplay
Keyplay streamlines the process of finding, selecting, and tracking ideal accounts, offering a user-friendly alternative to complex and expensive ABM platforms.
As businesses increasingly focus on GTM efficiency, Keyplay employs distinctive signals and modeling techniques to identify and prioritize the right accounts without the need for time-consuming manual prospecting. Companies can map their market with precision data, and model their ideal customer profile using lookalikes and signals.
Key Features:
- Market mapping with precision data for discovering and segmenting entire markets
- Automated account scoring and enrichment based on ICP modeling
- 90-second setup with automated field creation and continuous CRM syncing
- Free starter plan with quick integration to Salesforce or HubSpot CRM
6. Pocus
Pocus is a revenue data platform designed specifically for go-to-market teams to analyze, visualize, and act on data — without relying on engineering support.
With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue. The platform’s AI-driven approach optimizes prospecting, lead and account research, and playbook execution. Users can run the right go-to-market strategies, with the right prospects, at the moment those prospects are ready to act.
Key Features:
- AI-powered prospecting, research, and playbook optimization
- Comprehensive data analysis and visualization without engineering support
- Streamlined workflows for go-to-market teams
- Time-saving capabilities, freeing up 10+ hours per week for users
- Easy integration with existing sales and marketing tools
7. D&B Connect
D&B Connect is an AI-driven data management platform that improves how businesses handle customer data and market insights. Built on the D&B Cloud, this solution offers a comprehensive suite of tools for data management, visualization, and benchmarking.
The platform seamlessly integrates with various master data management (MDM) platforms, customer data platforms, and CRMs It executes automated data updates and anomaly detection through its advanced identity resolution engine. Its MAP integrations also facilitate the automation of cross-channel marketing tasks across social media, email, and websites, giving businesses greater visibility into their demand generation and customer targeting strategies.
Key Features:
- AI-driven data management with visualization and benchmarking tools
- Seamless integrations with MDM platforms, CDPs, and CRMs for automated data updates
- Advanced identity resolution engine for anomaly detection
- MAP integrations for automated cross-channel marketing tasks
- Collaborative features for enhanced team efficiency in data management
8. RollWorks
RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising. With a dataset of 4.2 billion digital profiles, it leverages AI and machine learning to transform buyer data into actionable insights.
RollWorks’ functionality supports various marketing initiatives, including display and social advertising, and triggered emails to create a cohesive revenue-generating strategy. The platform’s programmatic advertising technology, combined with its extensive account data foundation, ensures that marketers can reach both known and unknown contacts at their target accounts with precision.
Key Features:
- Comprehensive buyer dataset with 4.2 billion digital profiles for precise targeting
- AI and machine learning capabilities to transform data into actionable insights
- Native B2B advertising product with integrations into 24 marketing and sales tools
- Programmatic advertising technology for reaching known and unknown contacts
- Full-funnel outcome-driven approach to account-based marketing and advertising
Learn More about RollWorks Account-Based Platform
9. 6sense
6sense Revenue AI for Marketing leverages artificial intelligence, big data, and machine learning to improve pipeline creation and revenue generation for B2B companies. The platform enables sales, marketing, and customer success teams to enhance pipeline quality, accelerate sales velocity, and increase conversion rates.
Key Features:
- AI-powered anonymous buying signal capture for precise account targeting
- Tailored channel and message recommendations to optimize revenue performance
- Comprehensive ABM/ABX platform integrating AI, big data, and machine learning
- Advanced analytics capabilities for both marketing and sales use cases
- Rich specialized account data, including psychographic and predictive elements
Learn More about 6sense Revenue AI for Marketing
10. FlashInfo
FlashInfo is a revenue acceleration platform with a vast B2B intelligence database consisting of more than 1 billion profiles worldwide, coupled with more than 30 custom filters for precise targeting and segmentation.
The platform’s AI-driven sales engagement capabilities enable users to create compelling sequences, make impactful calls, and draft engaging emails. FlashInfo’s parallel dialing feature also allows teams to dial up to 10 lines simultaneously, significantly enhancing outbound calling efficiency.
Key Features:
- Access over 1 billion profiles with 30+ custom filters including social intent, job postings, and company growth
- Create compelling sequences, make impactful calls, establish social connections, and draft engaging emails with AI-powered tools
- Boost outbound calling efficiency by dialing up to 10 lines simultaneously
11. HG Insights
HG Insights provides data-driven go-to-market insights to 75% of Fortune 100 B2B tech companies. Its proprietary technology intelligence platform offers detailed insights into IT installations, technology spend, contracts, and intent data, coupled with cloud product usage, adoption, and spend data.
With HG Insights’ Market Intelligence solution, businesses are able to better understand their markets, analyze vendor penetration, and allocate resources more efficiently.
Key Features:
- Proprietary technology intelligence platform offering granular insights into IT installations, spend, contracts, and intent
- HG Platform providing crucial tech intelligence for prospect prioritization and market analysis
- Market Intelligence solution for understanding market structure, vendor penetration, and efficient resource allocation
- Integration capabilities with Salesforce and LinkedIn for enhanced productivity and insights
12. Priority Engine
Priority Engine, developed by TechTarget, is an intent data solution that leverages proprietary, first-party account and intent data to provide a comprehensive view of the buyer’s journey. With a database of 32 million opt-in, active buying team members and unparalleled flexibility, the platform allows users to enhance existing company data, integrate with other intent sources, or utilize it as a standalone product.
Key Features:
- Identify and refine key accounts with high-quality, proprietary account intent data
- Provide sellers with direct access to active, opt-in prospects and account intent insights
- Fuel marketing systems with active, opt-in prospects and detailed intent insights
- Eliminate blindspots and optimize marketing and sales efforts across the entirety of the buying journey
- Easily incorporate data into existing systems or use as a standalone solution