Scenario
If a company generates hundreds or thousands of leads per month, trying to determine which leads are high quality and how to route them can be time-consuming, especially if you rely too much on “gut feel.”
Triggers
• A lead or demo comes in that needs to be scored
• Sales leaders need to know where to route leads
Actions
“In a way that’s as automated as possible, I want to get my best people on the best leads, and the scoring model tells me which leads are best.”Chris Hays, Chief Revenue Officer at ZoomInfo