Use intent data to pinpoint prospects

Plays post image

Scenario 

Using ZoomInfo, you can select intent topics related to your business and monitor when a specific account, or a set of accounts, conducts high levels of research. Intent data gives your sales teams a leg up on the competition through early visibility to developing opportunities.

Trigger 

  • Spiking intent detected on criteria or set of topics related to your business

Actions 

  • Use filter criteria to identify the likely buyers at the spiking account

  • Export likely buyer records to sales automation system

  • Divide into sequences based on each topic

  • Assign to the appropriate reps and send on their behalf