Scenario
Using ZoomInfo, you can select intent topics related to your business and monitor when a specific account, or a set of accounts, conducts high levels of research. Intent data gives your sales teams a leg up on the competition through early visibility to developing opportunities.
Trigger
Spiking intent detected on criteria or set of topics related to your business
Actions
Use filter criteria to identify the likely buyers at the spiking account
Export likely buyer records to sales automation system
Divide into sequences based on each topic
Assign to the appropriate reps and send on their behalf