Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success.
And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service.
Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth.
Why is Lead Generation Important for SMBs?
You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises.
Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition.
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Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated.
And what are one of the most difficult methods of lead generation? Cold calling — or really any form of cold outreach.
But that doesn’t mean cold outreach isn’t worth looking into. There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty.
11 Steps to Build an SMB Lead Generation Strategy
Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.
Follow these steps to create an effective lead generation strategy for your SMB:
When building your lead generation strategy, don’t forget to add personalization in every step.
Your strategy will require a lot of trial and error to see successful results. But this back and forth is made easier when you invest in solutions like ReachOut so you can collect and organize target account data with just one integrative tool.
Create Your Own Leads with a Solid Strategy
Lead generation strategies are crucial to your organization’s success, but it’s equally as important to tailor it to your business’ operations.
The leads you bring in can eventually become long-time customers, and form lucrative business relationships.
So don’t waste your time and resources on half-baked campaigns — take your marketing to the next level with a solid lead generation strategy.