The ZoomInfo MCP server puts ZoomInfo's verified B2B data inside the AI tools your go-to-market team already runs on. An assistant like Claude, ChatGPT, or Perplexity can find, enrich, and research companies and contacts using the same intelligence your revenue team already trusts. It is included with every ZoomInfo subscription, connects in three steps with no developer build, and runs on your existing data and credits.
This page explains what the ZoomInfo MCP server does, which AI tools it works with, how to connect it, what it costs, and how it keeps your data secure.
What the ZoomInfo MCP Server Is
The ZoomInfo MCP server is a hosted connector that lets any MCP-compatible AI tool query ZoomInfo's B2B intelligence directly inside a conversation. Model Context Protocol is the open standard AI tools use to reach external data. ZoomInfo's server uses it to expose its company, contact, and signal data as tools an assistant can call on your behalf.
The difference it makes is the source of the answer. Ask an AI to research an account without ZoomInfo and you get a summary anyone could pull from Google. Connect ZoomInfo and the same question returns verified decision-makers, current tech stack, hiring signals, and competitive intelligence drawn from 100M+ companies and 600M+ contacts. Teams using Conversation Intelligence also get what was discussed on the last call with that account.
Two teams get the most out of it:
Revenue teams. AEs, SDRs, account managers, RevOps, and marketing ops use it for account research, prospecting, and enrichment inside the AI tools they already work in.
Engineering teams. Anyone building AI-powered GTM applications uses it to ground their agents in verified data instead of web-scraped summaries.
What You Can Do With the ZoomInfo MCP Server
Once connected, your AI can run the full find, enrich, and research lifecycle across both companies and contacts, using natural language rather than a query builder. You describe what you want, and the assistant chains the right tools to deliver it.
The toolset covers these jobs, and the credit column shows what each one draws on.
Capability | What your AI can do | Credits |
Find accounts and contacts | Search for companies and people matching your ICP by industry, size, revenue, growth, location, technology, role, and seniority | Free |
Enrich accounts and contacts | Append firmographics, technographics, funding, verified business emails, and direct dials | Bulk data credit |
Research accounts and contacts | Return a full briefing that blends ZoomInfo data with your CRM, signals, and conversation history | AI action credit |
Surface buying signals | Find intent, scoops, and news that show which accounts are in-market | Free to find, credit to enrich |
Set GTM context | Orient the AI to what your company sells and who it targets | Free |
A few workflows show how this plays out in practice:
Build a target account list. Describe your ideal customer profile and get a sortable list of matching companies with firmographics, ready to export or route.
Prep for a meeting. Ask for a briefing on an account and get decision-makers, recent signals, and news pulled together in one pass.
Expand from a closed deal. Point the AI at a won account and have it find lookalike companies and the right contacts to approach.
Teams that push enriched records straight into their CRM, whether Salesforce or HubSpot, can also run a dedicated MCP server for CRM enrichment.
Which AI Tools Work With the ZoomInfo MCP Server
ZoomInfo MCP works with any tool that supports Model Context Protocol, and the same server and sign-in apply to all of them. The most common clients have a native or marketplace connector for one-click setup.
Client | How it connects |
Claude | Listed in the Claude connector marketplace, the easiest setup |
ChatGPT | Listed in the ChatGPT app marketplace, works on all tiers including free |
Microsoft Copilot | Listed in the Copilot Studio marketplace |
Perplexity | Native connector for paid plans with Computer access |
Claude Code, Codex, Cursor | Added as a plugin, a custom MCP entry, or an OAuth bridge, depending on the tool |
Slack, Amazon Quick, Gemini Enterprise | Native app or connector |
Any other MCP client | Point it at the ZoomInfo server URL and sign in with OAuth |
If you're weighing vendors, see our roundup of the best MCP servers for sales teams.
How to Connect the ZoomInfo MCP Server
You connect the ZoomInfo MCP server in three steps from inside your AI tool, with no developer app to create. The whole process is a sign-in rather than a build.
Before you connect, confirm you have a ZoomInfo subscription with bulk data credits enabled, your own ZoomInfo login, and an MCP-compatible AI tool. For custom or command-line clients, all of them point at the same server endpoint and sign in with OAuth.
Open the connectors store. From your AI tool's integrations or settings menu, open its connectors or apps store.
Enable ZoomInfo. Find ZoomInfo in the connector list and turn it on.
Authenticate. Sign in with your own ZoomInfo credentials. Your AI uses standard OAuth to make ZoomInfo calls on your behalf.
To confirm it worked, start a new session and ask the assistant what ZoomInfo tools it has access to. It will list the available tools. If nothing appears, disconnect and reconnect your ZoomInfo account in the connector settings. The full client-by-client setup guides live in the ZoomInfo MCP documentation.
Prefer to watch it done? This walkthrough connects Claude to ZoomInfo MCP end to end.
What the ZoomInfo MCP Server Costs
ZoomInfo MCP is included with every subscription at no additional cost, and it draws on the same credit pools your ZoomInfo web app and API already use. There is no separate MCP fee.
What you spend depends on the action:
Free tools. Searching, looking up filter values, finding similar and recommended contacts, and setting GTM context cost nothing.
Bulk data credits. Enriching a company or contact spends one bulk data credit per new record, for up to 25 records per call.
AI action credits. The research agents that synthesize a full briefing draw AI action credits, scaled to the complexity of the question.
Records Under Management keeps this efficient. Once a record is enriched anywhere in ZoomInfo, it stays under management for 12 months at the organization level, so enriching it again through MCP within that window costs no additional credit. Admins can also set per-user credit limits, which apply the same way when a user connects through MCP.
One requirement to know upfront: MCP uses bulk data credits and does not work with recurring monthly credits. If your account only has monthly credits, your admin can enable bulk credits.
How the ZoomInfo MCP Server Protects Your Data
The ZoomInfo MCP server protects your data through per-user authentication and strict entitlement enforcement. Every request flows through ZoomInfo's MCP Gateway, which authenticates the user and enforces your entitlements before any data is returned. Each user signs in with their own ZoomInfo credentials, and every tool call is scoped to that user, so account relationships and CRM context stay correctly associated.
A few points matter for teams handling sensitive data:
No extra access. MCP returns only what your ZoomInfo package already includes. The fields available through your AI match what you would see in the web app.
Read-only. MCP tools cannot write back to ZoomInfo. No data is changed through the connection.
Admin control. Admins enable or disable MCP access per user in the Admin Portal.
Provider retention. ZoomInfo data passes through your AI provider's infrastructure when you use it, so review that provider's data-retention settings and disable training-data collection where available.
ZoomInfo MCP Server vs the ZoomInfo API
Use the ZoomInfo MCP server when a person is working through an AI assistant and wants data inside the conversation. Use the ZoomInfo API when your systems need enrichment on a schedule, at volume, or without a person in the loop.
They run on the same verified data and the same credits, so the choice is about who drives the call rather than which is better. MCP is read-only and interactive, so bulk exports, CRM write-back, and scheduled pipelines run through the API or the web app instead. For a full breakdown of when to reach for each, see our guide to MCP vs API for data enrichment.
Get Started With the ZoomInfo MCP Server
The fastest way to see it work is to connect a client and run one real task on the free tier, with no sales conversation first.
Search, lookup, and GTM context tools cost nothing, so you can test the connection without spending credits. Sign in with your ZoomInfo login, ask the assistant to research an account or build a target list, and watch it pull verified data into the answer.
Full setup guides, the complete tool reference, and credit details live in the ZoomInfo MCP documentation on GTM AI.
Frequently Asked Questions About the ZoomInfo MCP Server
Do I Need a Developer to Set Up ZoomInfo MCP?
No. Connecting through a supported client like Claude or ChatGPT is a three-step, sign-in process with no developer app to create. A developer is only needed if you are building a custom application through the ZoomInfo Developer Portal.
Does ZoomInfo MCP Cost Extra?
No. It is included with every ZoomInfo subscription and uses your existing credit pools. Search and lookup tools are free, enrichment spends a bulk data credit per new record, and the research agents draw AI action credits. It does require bulk data credits rather than recurring monthly credits.
Is My Data Secure While Using ZoomInfo MCP?
Yes. Requests flow through ZoomInfo's MCP Gateway with per-user authentication and entitlement enforcement, MCP tools are read-only, and admins control access per user. Because data passes through your AI provider, review that provider's retention settings for sensitive workloads.
Which AI Tools Does ZoomInfo MCP Support?
Claude, ChatGPT, Microsoft Copilot, Perplexity, Claude Code, Codex, Cursor, Slack, Amazon Quick, Gemini Enterprise, and any other MCP-compatible client. The same server URL and OAuth sign-in apply across all of them.
Can I Use ZoomInfo MCP With My CRM?
MCP itself is read-only and does not write back to your CRM. For pushing enriched records into Salesforce or HubSpot, ZoomInfo runs a dedicated MCP server for CRM enrichment, or you can use the ZoomInfo API for scheduled sync.
