B2B Data Providers in EMEA: Coverage, GDPR and Pricing Compared

Selling across EMEA means working with dozens of data protection authorities, local job titles and company registers, and mobile numbers that vary by country. The B2B data providers in EMEA that suit a UK-only team won’t always hold up in Germany, France, the Nordics or the Middle East, so coverage and compliance need checking market by market.

Below, ZoomInfo, Cognism, Leadfeeder (Dealfront), Lusha, Kaspr and Apollo go side by side on the three questions European buyers ask first: which regions each one covers best, how it handles GDPR compliance, and what it costs. Where we’ve run a provider’s free plan on our own list of UK and EU contacts, we share what came back.

B2B Data Providers in EMEA and Europe Compared

A team selling into several EMEA markets can end up with one tool for UK mobiles, another for DACH company data and a third for website visitors. ZoomInfo is built as one system instead: the GTM Context Graph resolves your CRM and ZoomInfo’s data into one record per account, agents act on it, and your team works it in one workspace. If you’d rather build, the same foundation runs headless through GTM.AI.

Use the table for a quick read on fit, regional strength, compliance and how to start, then read the profiles for the detail.

Prices come from each provider’s pricing page or checkout from November 2026, billed annually unless noted.

1. ZoomInfo

ZoomInfo is the all-in-one AI GTM platform, and the data European GTM runs on. It combines the scale of a global platform with data built for European markets: 34M+ company profiles, 200M+ professional profiles and 45M+ mobile numbers outside North America.

Our scale fuels better data. ZoomInfo’s size, investment and resources enable us to build, verify and continuously improve data at scale. Across 100M+ companies and 500M+ contacts, every record is validated against 40+ sources and verified by a multi-source pipeline and 300+ researchers, so European customers don’t have to choose between size and data quality. ZoomInfo is GDPR and CCPA compliant and holds ISO/IEC 42001 alongside its ISO 27001, ISO 27701, SOC 2 Type II and TRUSTe certifications, and ZoomInfo data sources explains how records are collected.

The platform is built as three layers that work as one system: a data foundation, agents and a workspace. At the foundation, the GTM Context Graph resolves your CRM records, calls and emails with ZoomInfo’s intelligence into one current record per account, so a team selling from London into Munich, Paris and Stockholm works from the same picture of every account. Signals such as buying intent spikes, website visitors, form fills and C-suite changes then show which of those accounts are worth a call, so you can call the right people first.

Agents carry that context through the work you define, such as account research, account summaries, audience enrichment and custom signal routing. Their work lands in the seller’s feed in GTM Workspace with its sources attached, while RevOps and marketing build audiences and Agent Teams in GTM Studio, and developers and GTM engineers can build on the same foundation headless through GTM.AI, with MCP, API and CLI access.

ZoomInfo is the GTM data layer trusted by over half the Fortune 500 and 8 of the 10 largest companies in the world, a Leader in Forrester’s Marketing & Sales Data Providers evaluation and rated 4.5 on G2. Don’t just take our word for it. Test us. Run a sample of the European accounts you sell into through ZoomInfo and compare what comes back.

"Since implementing ZoomInfo, we have immediately increased access to our ICP by 10%. This has given us over $4.9M in pipeline alone in the past two quarters."

Kris Rudeegraap, CEO and Co-Founder at Sendoso

Generated$4.9Min pipeline in two quarters after cleansing and enriching CRM data with ZoomInfo Operations

Read case study

Key features

Here’s what ZoomInfo covers for teams selling into EMEA:

• International data. 34M+ company profiles, 200M+ professional profiles and 45M+ mobile numbers outside North America.

• Verification. Every record validated against 40+ sources and verified by a multi-source pipeline and 300+ researchers, with records connected by 16 patented AI GTM-linkages.

• Signals. Billions of signals, with intent built into Advanced Search and intent topics returned as columns, plus website visitor identification.

• Agent Teams. Agents that take on account research, account summaries, audience enrichment and custom signal routing.

• CRM sync. 20+ native integrations that keep enriched records current in your CRM and other systems.

• Security and compliance. GDPR and CCPA compliance, SOC 2, enterprise-grade encryption, SCIM, data access controls, a data processing agreement and role-based access controls.

Strengths

• Global scale and European depth in one platform

• Works from each account’s current state, with your CRM, calls and emails joined to ZoomInfo’s data

• An Agent Team can take on a complete GTM motion, from research to CRM updates

• Connects to your apps and CRM, and to any AI tool through GTM.AI

Limitations

• AI credits need scoping against your real volume

• Best value when used across the full go-to-market team

Pricing

ZoomInfo pricing is consumption-based if you start with GTM.AI, or tailored to the package you need. Find out more on the ZoomInfo pricing page.

Best for: Teams that sell across several EMEA regions, or globally, and want one platform across the markets they sell into.

2. Cognism

Cognism is a sales intelligence platform headquartered in the UK, with a strong position in EMEA. It says its coverage is strongest in the UK, DACH, Benelux, the Nordics, France and Spain, with over 200 million contacts for European decision-makers.

Its pitch to European teams is compliance and mobiles. Cognism says it sends Article 14 notifications to the people in its database and screens its phone data against 16 Do Not Call registries, including the UK, Germany, France, Sweden and Belgium, and phone-verifies mobile numbers through Diamond Data.

Key features

Cognism’s own pages describe these capabilities:

• Emails, mobiles, job titles and work history, with firmographic and technographic filters

• Phone-verified mobiles, with mobile verification on demand on Pro

• Signals for hiring, funding and job changes, plus Bombora intent data on Pro

• CSV and API enrichment, with integrations for Salesforce, HubSpot, Salesloft and Outreach

Strengths

• Compliance features built around GDPR, including Article 14 notifications and Do Not Call screening

• EMEA data included in all packages, and a free data sample to test coverage before you buy

Limitations

• Pricing isn’t published, so budgeting needs a sales conversation

• Its stated strongholds are the UK and Western and Northern Europe, so test coverage in any other regions you sell into

Pricing

Cognism sells two packages, Standard and Pro, each with 5 seats included, on a personalised quote. Each seat comes with credits, where 1 credit reveals 1 contact and viewing a contact you’ve already revealed is free, and the same credits work across the platform, Enrich and the API. EMEA data is included in all packages, CRM Enrichment is an add-on, and a free data sample is available on request.

Best for: Teams that sell mainly into Europe and run phone-led outreach.

Compared with ZoomInfo: Cognism is strong at phone-verified mobiles across Europe. ZoomInfo is built for European data too: 45M+ mobile numbers and 34M+ company profiles outside North America, verified by a multi-source pipeline and 300+ researchers. See Cognism vs ZoomInfo and our Cognism alternatives guide.

3. Leadfeeder (Dealfront)

Leadfeeder is the European GTM platform formed when Echobot and Leadfeeder merged as Dealfront, which now goes by the Leadfeeder name. It pairs a B2B company database with website visitor identification, so you can see which European companies are on your site and who to contact there.

Its data comes from public and official registers, enriched with public web data, and each data point shows its source. All data is collected, processed and stored in the EU, which suits teams with strict data residency requirements.

Key features

Leadfeeder’s own pages describe these capabilities:

• Company search with 100+ filters, sales triggers and lookalike modelling

• Website visitor identification, with the channels, campaigns and pages that brought each company in

• Verified emails and phones, intent signal filters and AI-built prospect lists on Activate

• CRM sync with Salesforce, HubSpot and Pipedrive, plus API and MCP access from Discover

Strengths

• EU-hosted data, with the source shown next to each data point

• A free Lite plan, a 14-day free trial with no card, and unlimited users on every plan

Limitations

• Contact data, intent filters and CRM automations start on Activate

• The free plan covers the last 100 companies a month with 7 days of visitor history

Pricing

Lite is free. Discover starts at €79, Activate at €369 and Scale at €599 a month, billed annually, and Enterprise is custom. Every paid plan has a 14-day free trial.

Best for: European teams that want EU-hosted company data and website visitor identification in one tool.

Compared with ZoomInfo: Leadfeeder is strong at EU-hosted company data and visitor identification. ZoomInfo holds ISO 27001, ISO 27701, SOC 2 Type II and TRUSTe certifications, its data is verified by a multi-source pipeline and 300+ researchers, and it includes website visitor identification.

4. Lusha

Lusha is a B2B contact data platform built around a browser extension. It works on LinkedIn profiles, company websites and inside CRMs, with email and phone lookups on contacts and companies across North America, EMEA, APAC and LATAM.

Lusha says its data practices are aligned with GDPR and CCPA, and it relies on legitimate interest as its legal basis for providing business contact information. In our Seamless.AI alternatives test, Lusha’s emails and phones came back strongest on our UK and EU contacts.

Key features

Lusha’s own pages describe these capabilities:

• Email and phone lookups from LinkedIn, company websites and CRMs

• Deep Intel, which uses your ICP, CRM history and pipeline data to prioritize accounts, plus weekly buying signals

• Bulk enrichment from Starter, CSV enrichment from Pro and CRM enrichment on paid plans

• API access and MCP connectors for Claude and ChatGPT

Strengths

• A free plan and published prices, with credits only charged for matches

• Strong UK and EU results in our hands-on test

Limitations

• Opt-out requests are the customer’s to manage, so plan that into your outreach process

• Phones cost 5 credits against 1 for an email, so they use up a free allowance quickly

Pricing

The free plan includes 40 credits a month. Starter was $37.45 a month billed yearly, or $49.90 monthly, on 29 October 2026, with Pro, Premium and Scale plans above it.

Best for: Reps and small teams that need fast lookups in Europe without a platform contract.

Compared with ZoomInfo: Lusha is strong at quick lookups from a browser extension. ZoomInfo validates every record against 40+ sources and resolves your records and the world’s into one. See Lusha vs ZoomInfo and the Lusha alternatives list.

5. Kaspr

Kaspr is a Chrome extension that reveals emails and phone numbers on LinkedIn and Sales Navigator profiles. It started as a French data provider and is now part of Cognism, so it suits European reps who already prospect on LinkedIn.

Kaspr lists its plans as GDPR and CCPA aligned, and every plan includes an option to hide direct emails for compliance reasons. In our test, several contacts came back with a mobile, including UK, French and German numbers, and numbers on Do Not Call lists showed as hidden before we revealed them.

Key features

Kaspr’s own pages describe these capabilities:

• Emails, mobiles and direct emails revealed on LinkedIn profiles, groups and events

• Lead lists, CSV enrichment and enrichment automations

• Sales Navigator support and shared team credits from Starter

• Intent data, advanced Salesforce enrichment and SSO on Enterprise

Strengths

• Unlimited B2B email credits from Starter, under a fair use policy

• Prices published in euros, pounds and dollars

Limitations

• There was no prospect search in our test, so each contact started from a LinkedIn profile

• Phone credits are capped on each paid plan below Enterprise

Pricing

The free plan includes 15 B2B email, 5 phone and 5 direct email credits a month. Starter is €45 to €59 per user a month depending on billing, with 100 phone credits a month, and Business is €79 to €99 per user a month. Enterprise is custom.

Best for: European reps who prospect from LinkedIn and want mobiles without leaving the profile.

Compared with ZoomInfo: Kaspr is strong at revealing mobiles on LinkedIn profiles. ZoomInfo has 45M+ mobile numbers outside North America, verified by a multi-source pipeline and 300+ researchers. Our roundup of LinkedIn email finder tools covers similar extensions.

6. Apollo

Apollo is a sales platform that pairs its own B2B database of 240M+ contacts and 30M+ companies with prospecting, sequences, a dialer and deal tracking. Its own guide to European markets lists the UK, DACH, Benelux and the Nordics as its strongest European fit.

Apollo is SOC 2 and ISO 27001 certified, and GDPR compliant as both a data processor and data controller. In our test, every phone number we asked for came back, including the UK and EU numbers.

Key features

Apollo’s own pages describe these capabilities:

• 240M+ contacts and 30M+ companies, with a seven-step email verification process

• Third-party intent powered by Bombora, job-change alerts and website visitor tracking

• Waterfall enrichment across 20+ vendors, with bi-directional sync to Salesforce, HubSpot and Pipedrive

• Multichannel sequences, a parallel dialer, call recording and an AI assistant, plus API and MCP access

Strengths

• A free plan and published per-seat prices

• Data, sequences and a dialer in one tool

Limitations

• Phones cost 8 credits against 1 for an email in our test, so they use up a free allowance quickly

• Its stated European strongholds are the UK, DACH, Benelux and the Nordics, so test coverage in any other regions you sell into

Pricing

Apollo charges in credits on top of a per-seat plan. The free plan includes 75 credits a month. Basic was $49 per seat a month billed annually, or $65 monthly, at checkout on 29 October 2026, with Professional and Custom plans above it.

Best for: SMB and mid-market teams that want European prospecting and outreach in one tool.

Compared with ZoomInfo: Apollo is strong at bundling a free plan, sequences and a dialer. ZoomInfo covers 100M+ companies and 500M+ contacts, and the GTM Context Graph resolves your CRM, conversations and ZoomInfo’s intelligence into one record per account. See Apollo vs ZoomInfo and Apollo vs. Cognism.

What Makes B2B Data in EMEA Different

EMEA spans Europe, the Middle East and Africa, and B2B data that works in one market won’t always work in the next. Three things change from market to market.

Data protection rules

GDPR sets the baseline in Europe, but each part of EMEA adds its own rules:

• In the EU and EEA, GDPR covers how B2B contact data is processed, usually under legitimate interest, while each country sets its own consent rules for cold calls and emails.

• In the UK, UK GDPR applies alongside PECR for electronic marketing, and the TPS and CTPS registries list people and companies that don’t want sales calls.

• In the Middle East, the UAE and Saudi Arabia have their own personal data protection laws.

• In Africa, South Africa’s POPIA governs how personal information is processed.

A provider’s European compliance work won’t automatically cover the Middle East and Africa, so ask about each region you sell into.

Local company and job title formats

Company data looks different in every country:

• Legal forms vary, such as a GmbH in Germany, an SAS in France or a BV in the Netherlands.

• Job titles change with them, from Geschäftsführer to Directeur général.

• Company records come from national registers, such as Companies House in the UK.

A provider that maps these to standard titles, seniority levels and industries lets you build one audience across several countries in a single search.

Coverage that changes by region

Each provider’s coverage reflects where it built its data. Cognism, headquartered in the UK, names the UK, DACH, Benelux, the Nordics, France and Spain as its strongest markets, and Apollo names the UK, DACH, Benelux and the Nordics. If you also sell into Southern Europe, Central and Eastern Europe, the Middle East or Africa, test those markets with each provider before you commit.

How to Choose a B2B Data Provider for EMEA

Start with the markets you sell into, then test each provider on your own accounts before you sign.

Test coverage in every region you sell into

Run the same sample of target accounts from each region in your plan through every provider on your shortlist, and compare what comes back for companies, emails and mobiles side by side. A provider that’s strong in London and Berlin may still need checking in Madrid, Warsaw or Dubai. If the UK is your main market, our guide to B2B data providers in the UK compares UK list suppliers, platforms and credit data.

Check how the provider handles GDPR

Ask each provider:

• How it sources its data, and on what legal basis

• Whether it notifies the people in its database

• How it handles opt-outs and data subject requests

• Which national Do Not Call registries it screens phone numbers against

Our guide to compliance questions for data vendors covers what to ask in more detail.

Ask how records are verified and kept current

B2B data decays as people change jobs, so find out:

• How the provider verifies records, and whether people check them as well as software

• How often it refreshes records and tracks job changes

• Whether it shows where each data point came from

Then check a handful of records by hand in each market, including local job titles and mobile numbers.

Check how it fits your stack and budget

A provider only helps if its data reaches your team’s tools and fits how you buy:

• Native CRM sync keeps enriched records current without manual imports.

• API or MCP access lets the data reach your own workflows and AI tools.

• Per-seat plans grow with headcount, while credit-based pricing grows with how much data you use.

For a wider shortlist, see our ZoomInfo alternatives test and the best B2B data platforms, and our post on EMEA outbound sales covers prospecting in Europe under GDPR.

Want to see ZoomInfo on your European accounts? Book a demo.

Frequently Asked Questions

Is B2B data GDPR compliant?

B2B contact data can be processed under GDPR when the provider and the buyer have a lawful basis, usually legitimate interest, and respect people’s rights to be informed and to opt out. Compliance depends on how the data is sourced and used, so check each provider’s sourcing, notifications and opt-out handling, and how you use the data in outreach.

Is buying B2B contact data legal in Europe?

Buying B2B contact data can be lawful in Europe when the data is processed in line with GDPR and each country’s rules on electronic marketing and calls, such as the UK’s PECR. Consent rules for B2B email and calls vary by country, so use a provider that can explain its sourcing and legal basis, screen phone numbers against Do Not Call registries and give contacts a clear way to opt out, and check your outreach plans with your legal team.

Where does B2B contact data come from?

B2B data providers combine public sources such as company websites, official business registers and professional profiles with their own research and verification. ZoomInfo validates every record against 40+ sources and verifies it with a multi-source pipeline and 300+ researchers, and Leadfeeder (Dealfront) sources company data from public and official registers.

How accurate is B2B contact data?

Accuracy varies by provider, region and data type, so test each one on a sample of your own accounts in every market you sell into. Check emails for bounces, call a sample of mobile numbers, and ask how often the provider refreshes records, because B2B data decays as people change roles. Cognism says it refreshes its data every 30 days, and Leadfeeder (Dealfront) says millions of records are refreshed daily.

Does ZoomInfo have European data?

Yes. ZoomInfo combines the scale of a global platform with data built for European markets, with 34M+ company profiles, 200M+ professional profiles and 45M+ mobile numbers outside North America, verified by a multi-source pipeline and 300+ researchers. Every record is validated against 40+ sources, and ZoomInfo is GDPR and CCPA compliant, so you can test it on a sample of the European accounts you sell into.

How much do B2B data providers cost?

Pricing varies widely. Lusha, Kaspr, Apollo and Leadfeeder publish their prices and offer free plans, while Cognism quotes through sales. ZoomInfo pricing is consumption-based, when used through GTM.AI, or tailored to the package you need.